Great business signs can have a powerful effect on your business. They help promote your brand, show customers where you are or how to find you, and let them know about your upcoming events. However, some signs are far more effective than others and in this post, we’ll share our top six tips to help you create a sign that that gets you noticed.
1. Think about where the sign is going before you design it
If you are going to invest good money in a company sign, you want it to have the greatest impact. The number one reason some signs fail to do this is that they are put in the wrong place.
The first thing you need to consider is the actual location. If you want the sign to be noticed, you need to put it on display in a place where plenty of people can see it. If you are using a roadside banner, for example, you’d be much better off putting it on a busy road rather than a quieter one.
You should also think about things that might obscure your sign. If your sign is designed to be seen from a distance, the higher you place it, the better. This way, things like cars, walls and trees won’t get in the way.
If your sign is meant to be read close up, it really should be placed at eye level, so that those waking past can spot it easily.
2. Choose the right colours
Before choosing the colours of your sign, you need to think of the background on which it is going to be placed. Put a green sign on a green wall and rather than standing out, it’s just going to be camouflaged. So, ideally, you want a colour that contrasts with the background. If necessary, change the colour of the background first.
Besides the background, the next thing you may want to bear in mind is your existing corporate colours. If you have an established business whose branding has been associated with specific colours (e.g. Tesco uses red and blue and Sainsbury’s uses orange), it doesn’t make sense to change these as it may confuse your existing customers. If this applies to you, stick with your usual colour scheme.
The three other factors you need to think about are these. Firstly, make sure any colours you wish to use are not going to land you in hot water. If your business is in a conservation area, for example, your sign may have to blend in with the existing location – in which case, bright orange might not be acceptable to your local council.
Secondly, if there are no restrictions, vivid colours that contrast with the local environment are far more likely to get noticed. If you want your sign to be seen at a distance, it can often be worth putting a light lettering on a darker background, white on red, for example, than the other way around.
Finally, consider the palette you use. Some colours clash quite badly and can be off-putting. Other combinations make for poor readability: yellow, for example, can be difficult to read on a white background.
3. Make sure your sign can be seen in the dark
To have the greatest impact, you want your sign to be visible at all times and this means during the night and on dull days. This is especially important for those companies whose core business hours are in the evening, such as cinemas, restaurants and bars.
If you want your sign to be visible in the dark, it really should be in a place that is well lit. Whilst you can install lighting, by far the most effective thing you can do is purchase an illuminated sign. These light up in the dark and can have a striking effect over long distances. There is a wide range of designs you can use, including individually illuminated letters.
4. Ensure your sign can be read
While font style can be an essential element of your branding, it can also play a crucial role in your sign’s effectiveness. If you choose a highly cursive font, some people might find it difficult to read, especially from a distance. Plainer fronts, known as ‘sans-serif’, e.g., those without fancy curves or tails, are much easier to read.
Other factors you need to consider are the size of the font, the space between letters, and the font colours.
5. Check your sign text is accurate
Many signs are simply worded and this makes it easy for customers to take the information in. However, you do need to make sure that what you say is accurate. A missed dot in your email address or a wrong digit on your phone number could lose you a lot of business.
Badly written text can also affect your reputation and put customers off. The internet is full of pictures of badly worded signs with missing apostrophes, spelling mistakes and unintentional gaffes. The last thing you want is pictures of your sign being passed around on local Facebook groups.
6. Use a manufacturer that offers bespoke sign design
To have the greatest impact, you need a sign which is well designed. The best way to achieve this is to work with a sign maker that understands what your company is trying to achieve and can create a bespoke design for you. They will help you choose the right sign for the right purpose and help you create a design that enhances your brand and puts your message across in the most effective way.
As you can see from this post, there is a lot to consider when you want to create a sign that gets noticed. You need to think about everything from where you want to place it, to the colours, text, front and brightness – and these all need to match the type of sign you need and the job you want it to do.
So, whether you need a 3D, illuminated, shop front name board, some stunning van graphics or state of the art, branded exhibition signs, check out our product range to see how ESP Signs can create the perfect sign for you.