poster case for schools

5 Benefits of Using Poster Cases in Schools

Nowhere makes as much use of paper displays as a school. They are on every corridor, in every hall, on every wall and you’ll even find them stuck to windows and glass panel doors. And there’s a huge range of things being put on display too: learning aids, information posters, classroom rules, daily notices, weekly bulletins, timetables, rotas, instructions, advertisements, letters, pupils’ work, rewards charts, maps of the school, you name it. Inside and out, schools are awash with displays which, despite best efforts, are often chaotic and unattractive and where some of the more important information fails to get its message across. What’s the solution? Poster cases. Here’ we’ll explain why.

1. Move information outdoors

Some poster cases are waterproof and are designed for outdoor use, complete with lockable cases. Putting these in outdoor spaces provides a number of benefits. Firstly, a noticeboard for parents and visitors can be placed near the entrance to the school where they can access information without having to visit the reception or make a phone call. This also gets rid of the unsightly practise of Blu-Tacking sheets of paper to reception windows.

Placing external poster cases in the school playground enables pupils to read them during break and lunchtimes. This means the items don’t need to be displayed in corridors where groups gathered to look at them can impede the traffic of others as they make their way around the school. Not only does this lead to more punctual lesson starts; it also makes the corridors safer.

2. Stops defacement and vandalism

Every school has a serial defacer who can’t resist the temptation to add their moniker or ‘artwork’ to a display.  Vandalism of such nature can be inappropriate, offensive to many and embarrassing to the school, especially when the head is showing the Ofsted team around the building.

A poster case puts a stop to defacement by keeping your notices and posters behind a protective casing. Even better, it’s not just the posters themselves which are protected; with anti-vandal glazing and secure, anti-tamper locks, the poster case itself is vandal-proof.

3. Stops information being taken down or covered

The competition for wall space in a staffroom often leads teachers to take down or cover over important notices so that they can put up their own. Hence the schedule for next week’s training day will be usurped by a notice about the forthcoming staff social.

While all these posters serve a purpose and are no doubt important to the people who pin them up, some of these are critical to the effective running of the school and need to remain prominently on display. One only has to think of the chaos that can happen if the cover list or duty rota go missing and pupils are left unsupervised as a result.

The solution is to reserve one area for a secure, lockable poster case. The fact there is only one of these means everyone will know that’s where the really important information is to be found. And to ensure only important information goes in there, you can issue keys only to those who need access, such as senior leaders, the head of admin and the head’s PA.

4. Prevents inappropriate posters being put up

It’s common practice in schools for children to organise events and create all the promotional materials. While these cross-curricular activities are beneficial from an educational point of view, sometimes the final versions of the posters they produce are not given proper scrutiny and can contain images and texts which run contrary to the values of the school. It’s not just pupils at error either, non-politically correct posters made by staff even hit the headlines, as any Google search will show.

Aside from these ill-considered faux pas, there are, unfortunately, some more serious problems with unauthorised posters. It is not unheard of for parents with businesses to ask their children to put adverts up around the school, nor for children to put up flyers for events that are inappropriate for their age group. Today’s politically and socially conscious kids might also display material for causes and organisations that the school cannot approve of, perhaps because of its own religious affiliations or because of its need to remain neutral on such topics.

Once again, the use of lockable poster cases prevents anything from being put on display without first being authorised by the school.

5. Longer lasting classroom displays

A great deal of work goes into making classroom displays and they can turn an ugly old room into a vibrant learning environment. Over the course of the school year, however, they get leaned on, picked at, scribbled on and torn and soon become tired and in need of replacement. That means more work for the already overworked staff and more expense for backing paper, borders and lamination.

At the same time, some of the things which go on display have personal value, such as a pupil’s best work or something of sentimental worth they have brought in from home. At some point, they will want these back in good condition.

A poster case protects wall displays from the dust, dirty fingers and accidental damage that can shorten their longevity and make the room a less appealing place to learn.

Conclusion

Posters and notices in all their varieties continue to play an important role in schools. However, the way they are displayed can cause issues of its own. A poster case is the ideal solution to ensure you only display what is authorised and that what goes on display remains protected.

For more information see our Poster Cases page.

 

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Back Lit Illuminated Reception Sign at Boohoo Head Office

New Signage – 5 Reasons You Need a Site Survey

As a company that designs, manufactures and installs signage for clients in a wide range of sectors, we’re used to customers coming to us with well-considered concepts for their signs. While this is a great starting point, our experience and expertise help us to take this to the next level, making the designs more effective, overcoming practical problems, taking advantage of unseen opportunities, improving compliance and saving money. To achieve these things, however, it is important that we conduct a site survey. Here, we’ll explain why.

1.  Improve effectiveness

All signs have a job to do, whether that’s promoting your brand, helping people get from one place to another or communicating important messages. A good sign is one that does its job to maximum effect. Only by visiting a site can our designers understand the best place to locate a sign, the most appropriate type of sign which should be used and the features that a sign needs to have the greatest impact.

Designers will consider where people view the sign from and which angle, height and size will be most effective. They’ll look to see if illumination is beneficial and which materials are the most appropriate to use. They’ll also evaluate whether your concept for a design will work against the background of the place where it is to be installed, ensuring there are no ugly colour clashes or that the sign doesn’t blend in and become invisible.

2. Practical solutions

There are many practicalities which need to be considered when commissioning a sign and sign companies need to assess these before they can begin the design and manufacturing process.

With regards to the design, they will look at the most appropriate materials to ensure the sign has longevity. External signs, for example, need to be made from materials that will withstand weathering and which will be easy to clean. It’s not just the sign that needs consideration, its method of erection is equally important. It needs the right fixtures to ensure it goes in the most effective location and stays securely in place while still looking attractive.

Other practicalities can include ensuring the signage fits in with conservation area guidelines or meets planning permission. Many customers want LED illuminated signage and this means that a feasible electrical installation has to be part of the design process. Only by visiting the site can a designer see the requirements of the task and find practical solutions for them.

3. Unseen opportunities

A specialist sign designer has a wealth of understanding of the various types of sign available and how they can be put to good use. This means that they can often see opportunities for great signage that the site owners haven’t realised. You may see a window as something to look through, a designer may visualise the potential benefits of window graphics to advertise products or to improve the attractiveness of the building. What is a bare internal wall could be a highly visual display area. A roadside railing at the perimeter of your premises could be the best place to put a sign that will attract every passing vehicle. Even your own company van, with the right vehicle graphics, can provide you with eye-catching mobile advertising seen by thousands of potential customers.

Again, it is only through a site survey that these unseen opportunities can be discovered and pointed out to you.

4. Better compliance

Organisations of all kinds have to comply with the Health and Safety (Safety Signs and Signals) Regulations 1996. These are detailed regulations covering a wide range of health and safety signage requirements, many of which are mandatory with others needed for specific purposes.

Signs must be legible and clear, identifying actions that are prohibited (e.g. no entry), safety procedures that must be adhered to (e.g. eye protection must be worn), give warning of hazards (e.g. slippery surface) and direct people towards fire exits, fire equipment and first-aid equipment.

These regulations not only stipulate which signs need to be displayed; they also state where they are to be located and how they should be maintained. In some circumstances, they also make it obligatory for signs to be illuminated, have back up power supplies and be accompanied by warning sounds. Failure to comply with the regulations puts employees, customers and other visitors at risk and can lead to prosecution.

While the ultimate responsibility for ensuring compliance lies with the organisation, a site visit from an experienced sign design company that supplies health and safety signage can ensure that the right signs are in the right place and identify any existing signs that need replacement.

5. Save money

While a sign should always be seen as an investment rather than an expense, there are ways to achieve your goals without going over budget. By visiting your site, a sign designer can often find a range of ways to keep your signage costs to a minimum. For example, they can find ways to maximise the lifespan of a sign, use a single, multi-directional sign rather than separate signs, look at less expensive solutions for fixings and installation and consider the use of less expensive materials. Even when it comes to lighting, they can suggest modern LED lights which are affordable to buy, have exceptional longevity and are low on power consumption.

Summing up

While it is always a good idea to have a concept in mind for your new signage, a site visit from an experienced sign company can be very beneficial. It can discover opportunities that you might not have considered, find practical solutions to the obstacles in your way, improve the effectiveness of your signage, ensure you comply with regulations and find ways to keep costs to a minimum.

If you are considering new signage for your organisation, why not get a free site survey from ESP Signs?

 

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Hotel Signage

Contemporary Trends in Hotel Signage and Wayfinding

As a leading designer and manufacturer of hospitality signs, we’ve seen a transformation in hotel signage over recent years. Innovations in computer design and manufacturing technologies, together with the development of new materials and LED illumination have raised expectations. Today, hotels want high-quality signs that promote the right brand image, have a strong visual impact and which communicate important messages effectively. Top of the list when it comes to making a choice are 3D built-up letters, illuminated LED signs and branded wayfinding signage systems.

Showing quality with 3D built-up letters

Quality is paramount for hotels; their success depends upon it. This includes everything from the standard of the accommodation, the range of facilities, the quality of its food and the level of service. When creating a quality hotel, first impressions count. Guests don’t want to be seen entering a hotel that doesn’t present itself well. So, aside from the impeccably neat exterior, one of the key features people will expect to see is a sign that exudes quality and hints at the exceptional experience that awaits them inside. A tired, shabby-looking sign isn’t going to have that effect – indeed, it may do just the opposite and drive customers away.

The current fashion for creating visually appealing, high-quality signs is to use 3D letters, alternatively known as built-up letters. These are signs of substance that give a hotel status and an air of exclusivity and prestige. Just like 2D flat cut letters, built up signs can be made from coloured acrylic or from metals such as titanium, stainless steel, copper and brass. Each of these is also available in a range of finishes, such as high gloss acrylic and polished or brushed metals. Perhaps more importantly, they can be created using the typeface of your choice and incorporate any other design feature you desire, such as a logo. This means it is possible to create a sign that presents your brand image just as you require and in any size you need. 3D signs can also be illuminated, a topic we’ll discuss in the next section.

Illuminated signage – a beacon, a presence and a warm welcome

Hotels operate 24 hours a day, which means you’ll have guests arriving at all hours. Good service starts by helping them to find you easily and one of the most effective ways to do this in the evening is to have an illuminated sign which can act as a beacon. Whether you are on a busy, city street or hidden away on a rural retreat, a lit-up sign can make life so much simpler and hassle-free for your guests.

LED lighting, which comes in a wide range of colours also makes it possible to create the warmest of welcomes. The colours and luminosity you choose for your illuminated sign can be used to create the most inviting of ambiences so that those arriving after long journeys, busy meetings or a night out begin to feel relaxed before they have even got through the door.

Illuminated signage also ensures that your hotel and branding have a continual presence, being highly visible to passers-by, including those at a distance. This can increase the attention people pay to your hotel so that when they need somewhere to stay in the future, they’ll remember your name and book a room.

Safe, power-efficient, long-lasting and virtually maintenance-free, LED devices can be incorporated into flat cut, built-up and fret cut signage. Available in a wide range of colours, they can present your brand image in spectacular style and in a way that is very eye-catching. They can even be animated or be programmed to change colours.

Branded wayfinding signage

Just as guests appreciate an external sign to help them locate the hotel, they also value signage that helps them find their way around once inside. During a stay, guests may need to find the reception, restaurants, spa facilities, the pool and gym, bars and conference rooms, as well as their room and those of their fellow travellers. This can be difficult, especially in large hotels where the various facilities are spread across numerous floors and where there is a complex layout with many long corridors.

To solve these problems, hotels are increasingly turning to wayfinding signage. A hotel wayfinding system offers a practical way to help guests and staff get to their desired location without getting lost on the way. It does this by displaying clear directions in a way that is easy to follow.

Getting the system to function correctly requires detailed planning and a comprehensive understanding of the way the hotel functions. Experienced signage makers will consider the traffic flow within the building and discover the places where guests need to make navigational decisions, such as in the lobby, at staircases and corridor junctions. It is then important to use the most effective sign type (e.g. wall signs and door signs) whilst ensuring their design fits in with the style and décor of the building. To be effective, this signage needs to be consistently designed so that guests can easily recognise a wayfinding sign.

Again, wayfinding signs can be made from a range of different materials and can incorporate different colours and typefaces. Many hotels are now including their logo on wayfinding signage as a way of extending the brand image throughout the entire hotel.

Conclusion

Hotel signage has moved forward considerably in recent years with an increased emphasis on branding and 24-hour visibility. Establishments want external signs that symbolise, in a glance, the quality of the hotel and its service and make potential guests think, ‘I want to stay there’. To achieve this, the trend has been to use 3D built-up lettering illuminated with LED lighting. Internally, the focus has been on making it easier for guests to find their way around and branded wayfinding systems have become the solution of choice.

For more information, visit our Restaurant and Hotel Signage page.

 

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Built Up Letters

Built-Up 3D Letters – Signs That Stand Out From The Crowd

An outstanding sign is one that stands out from the crowd and with built-up letters, that’s exactly what you get – a high-quality, high-impact sign that portrays your organisation as current and relevant. Indeed, the physical properties of a 3D sign present an air of substance, depth and permanence, all qualities that enhance the perception of your brand to those who see it. What’s more, by using state of the art design tools and cutting-edge manufacturing techniques, built-up letters can be created in almost any design and in a wide range of materials. In this post, we’ll explain why this form of lettering has become one of the most highly sought-after choices for business signage.

Boundless design options

The combination of modern design technology with the latest manufacturing tools enables customers to have an almost unlimited choice when it comes to creating 3D signs. Built-up lettering can be supplied in your preferred typeface and in the size you specify, regardless of how intricate the design.

Your sign isn’t just limited to lettering, either. It can include a whole host of other 3D features, such as your organisation’s logo, cut-out figures and other shapes. You can have coffee beans for coffee shops, gems for jewellers and lorries for logistics companies.

Broad choice of materials

There is a wide selection of materials you can use to create your 3D signage. These include acrylic, aluminium, brass, copper, stainless steel and titanium. Each of these has its own properties which will affect how the final design will look and its impact on those who see it. So, too, does the finish you choose for the material. It is important to consider these features carefully before making your final choice.

The two most popular options are acrylic and aluminium. Built-up acrylic lettering benefits from its wide range of colour options which enable you to create highly visual, contemporary-looking, multi-coloured signs. These are available with various finishes, too, including plain colour, matt and high gloss. Aluminium is another frequently chosen material which many companies find highly desirable because of its visually distinctive mirrored or brushed finishes.

The magic of vinyl

A further design option with 3D lettering is to add a layer of printed vinyl on the surface. As you can print anything onto vinyl, this allows you to create built-up letters that incorporate computer graphics and photographs. Many organisations use this to create highly impactful designs where the image on the vinyl amplifies the message of the lettering. Think of a chocolate manufacturer whose sign looks like it is made from a bar of chocolate or a timber merchant that recreates their name and logo in wood.

Light up your sign

Illuminated 3D signs are very popular and for good reason: they enhance your sign and maximise its impact. There are numerous ways to light up your sign and each of these options creates a different effect. Even in the daytime, illuminated signs have an impact, drawing attention to your premises and showing passers-by that you are open for business. It is at night, however, when they are most effective, broadcasting your presence over a significant distance. Not only is this ideal for businesses that open in the evening, like bars and restaurants, it is also a way for other businesses to keep advertising when they are closed, ensuring a much wider audience discovers them.

LED lighting is the most popular choice as it is available in a wide range of colours which you can use to complement your 3D sign or to create a welcoming ambience. They are also highly practical, being inexpensive to operate, easy to maintain and extremely long-lasting.

Put your sign where it matters

Built-up letters can be installed anywhere, either internally or externally and onto surfaces such as brick, stone, wood, concrete and even corrugated industrial units. This means that you can put them where you know they are going to have the maximum effect.

An affordable investment

While 3D signs are not the cheapest available, modern design and manufacturing techniques mean they are far less expensive than most people think. The reason people think this, of course, is that they look very impressive and project an image of a successful company. Having such a powerful sign, therefore, can work out as a long-term investment in your organisation, something that will continue to attract customers for a long time to come.

Conclusion

3D lettering is a highly versatile form of signage that is used by organisations in a wide range of sectors. It offers a huge variety of innovative design options, enabling businesses of all kinds to create highly appealing signs that present their brand in the most effective way. With all these options and benefits, it’s no wonder they have become increasingly popular.

If you are looking for 3D built-up signage check out our Built-Up Letters page.

 

 

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Flat Cut Lettering – A Sign of the Times

If you’re looking for a sign that has a genuine impact and presents your business as contemporary and relevant, then flat cut lettering is certainly an option to be considered. Using a combination of modern materials, the latest design tools and state of the art manufacturing equipment, flat cut lettering can be created in almost any design. Here, we’ll take a close look at why they have become one of the most popular choices for businesses.

Spoiled for choice

Combining high-quality computer design with laser cutting technology means that you can have whatever choice you want when it comes to the design of your flat cut signage. Regardless of whether your chosen typeface is simple or complex, it can be created with precision in any size you require.

Indeed, your sign can contain much more than just lettering. You can add all kinds of embellishments from your corporate logo to various other cut-out shapes. You can have flat cut fish for fish and chip shops, flowers for florists and lamps for light shops.

Wide range of materials

Your choice of letters, shapes and logos can be manufactured using a wide range of quality materials. Acrylic is the most popular choice because it comes in many different colours. However, aluminium and aluminium composite are also much sought after because their wonderful mirrored or brushed finishes have such a visual impact. Acrylic signs can also have a number of finishing options, such as plain colour, matt and high gloss. When you consider all the possible font, colour, material and finish combinations, the possibilities of flat cut signage are almost endless.

Layer it up

Another design possibility with flat cut lettering is that you can apply a layer of vinyl on top of it. The benefit of this is that vinyl can be printed on. This means you can add high-quality detailing to your letters, including computer graphics and even photographic images. This can be used for clever designs that make your sign look like it has been cut out of a giant photograph. A cheese manufacturer, for example, could have lettering that looks like its actually made out of cheese while a travel agent can have letters using the image of a tropical beach.

Illumination

There are various ways to illuminate a sign made from flat cut letters and these can create various visual effects. Whatever your choice, the impact will be stunning. Even during daylight, illuminated signs have been shown to attract the human eye, however, at night, they can make your business stand out like a beacon. Although you might consider this is something only needed for businesses that open in the evening, like restaurants, it is actually beneficial for any kind of business. Even those that operate 9 to 5 will, during the winter months, find that it goes dark during opening hours. A lit sign also operates as an advertisement even when your business is closed, reminding those that pass by that you are there.

With modern LED lighting, you can choose from a wide selection of light colours for your sign and be confident that LED lights are inexpensive to run, easy to maintain and last for up to 50,000 hours – that’s 25 times more than an incandescent bulb.

The go-anywhere sign

One of the great things about flat cut signs is that you can put them anywhere. They can be installed onto all kinds of surfaces, including brickwork, stone, timber and the corrugated surfaces of modern industrial units. What’s more, they are ideal for both internal and external use.

And with there being no limit to the size in which they can be manufactured, you can make the most of your available wall space in order to have your desired impact.

An affordable option

Many would consider such intricately designed, quality finished signs to be expensive to purchase. While they certainly look like they cost a small fortune, they are, in fact, very affordable. The reason for this is that the technology involved in the design and manufacture of these signs has significantly brought down the cost of making them.

Versatile uses

This type of signage has proved useful for a wide range of applications. Its incredible versatility means it has been used by all kinds of businesses and for many different purposes. These include exhibitions, hotel signage, internal displays, monolith signs, reception signs, shop fronts and more.

Conclusion

The endless possibilities that cut out signs present, together with their easy installation and affordability, have made them one of the most popular choices for UK businesses. Whether used inside or out, they project real presence and have instant customer appeal.

If you are looking for cut our lettering or signage check out our Flat Cut Letters page.

 

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School Signage – A Class Act

Many of today’s schools are large, densely populated campuses where significant numbers of people are constantly moving around and where there is more and more important information to be displayed. In environments like these, getting the message across in the most effective way is absolutely critical and great signage is the key to doing this successfully. In this post, we’ll look at the widening use of signs and how they are benefitting schools.

Creating the right first impression

The good use of school signage begins outside the building. It starts with an external sign that presents the school to those in the wider community and to staff, students and visitors who enter the premises. This is the sign that depicts the school brand – its values, its status and its identity – and sets the tone of what people should expect at the school. A well-designed school sign doesn’t just have impact; it forges a perception of what your school is like. These signs, which can incorporate your logo and motto and be designed using school colours, can be mounted on posts, affixed to walls and fences or even be created from cut out 2D or 3D letters that are attached in prominent places at the entrance and illuminated for 24-hour display.

Banners are another common form of signage seen at the school’s exterior and are used for a variety of reasons, such as to promote events like open evenings, summer fairs and drama productions or to advertise your successes, as many schools do with outstanding Ofsted inspections or fantastic exam results. Made from robust materials, these highly versatile signs can incorporate everything from the latest graphics to eye-catching photographic images and are easily affixed to railings and fences. They are also reusable and can be rolled up and stored for safekeeping or transportation.

Taking the confusion out of campus design

Modern schools, especially larger secondaries, often have more than one building for people to find. For new students and staff and for visitors, it can often be confusing where things are. External wayfinding signs provide a simple yet effective solution combining helpful fingerpost signs, that point people in the right direction, with reassuring building signs that identify each separate location. With these latter signs in place, people know when they have arrived at the right building without having to go inside to check. External wall signs with directional arrows can also be incorporated into this navigational system.

Internal navigation

Internally, schools are never the easiest buildings to find your way around. With a sprawling network of endless corridors, often repeated over several storeys, it’s not only hard to get to where you’re going; it can be easy to get completely lost. For newcomers, a single wrong turn can take them to places that make it impossible to find their bearings, which is not good in environments that look unfavourably on the lateness of teachers and pupils alike.

Improved punctuality and the benefits that come from it can all be achieved from ensuring that the external wayfinding system mentioned above continues indoors. Good school wayfinding can include ceiling hung corridor signs, signs at corridor junctions and stairwells, directional wall signs, departmental entrance signs and the obligatory door signage. These can be created affordably in acrylic or even Foamex and easily attached to the structural features. They can also be colour coded and be used for branding purposes by including the school or even the department logo.

Reinforcing values

Over the last few years, it has become popular for schools to use signage to reinforce their values throughout the building. Some schools use large and prominent signs to depict important keywords, e.g., tolerance, respect and responsibility, while others create signs listing their main school rules for placement in classrooms or display excerpts from their core value statements to put in places like assembly halls. These important signs serve as a continual visual reminder to all members of the school community of the expectations on students and staff with regard to how they conduct themselves when in the building.

Health and safety

Health and safety are paramount in any working environment but one can argue that they are even more important when the majority of people in the building are minors. Children’s natural tendency to play around can put them at risk of harming themselves and others, especially in subject areas where potentially dangerous equipment is being used, such as in technology, science and PE. Prominent signage can reinforce important health and safety rules and lessen the risk of injury.

At the same time, schools have certain signs that they are legally required to display and maintain, such as those which identify the location of fire extinguishers, emergency exits and mustering points. Often the type of health and safety sign used, its location, mode of display (e.g. whether it needs illumination) and maintenance are prescribed by legislation.

Conclusion

School signage plays a number of important roles, from helping to promote the school and its brand to keeping staff and students safe. There is a wide selection of signage options available to carry out these functions, many available in a range of colours, sizes, shapes, designs and materials. Hopefully, you’ll be able to find the right combination of signage options to improve your school.

For more information, visit our Schools Signs page.

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6 Benefits of Projecting Signs

Projecting signs have been in use for centuries and with good reason; they are proven to be highly effective. However, it would be untrue to say there’s nothing new about them. With modern materials and the latest technology now available, this hugely popular form of sign has undergone something of a renaissance that has seen it become used far more widely than ever before. Here, we’ll look at some of the benefits of using them.

What are projecting signs?

The terminology used in the signage industry can be confusing at times so, for clarity, a projecting sign is one which sticks out from or is perpendicular to a wall or post rather than being fixed flat against it. The most common example you’ll see is the traditional, old fashioned, pub sign.

The benefits of projecting signs

  1. Easier to read

One of the main advantages of a projecting sign is that they are easy for people to read. Most people first notice a sign on the street as they are walking towards it, not when they are stood right outside. When a sign that is flat against the wall of the building is seen from this angle, the perspective is distorted. The letters which are nearer are bigger and easier to read while those further away are increasingly smaller and harder to make out.

A projecting sign that is perpendicular puts all the letters at the same distance from the eye and thus makes them the same size. This makes it easier to read.

  1. Readable from a distance

In some cases, depending on the distance a person is away from the sign or the angle at which they are viewing, a flat sign can disappear from view completely. If you are a business vying for custom on the high street, this can put you at a serious disadvantage.

A projecting sign, however, displays its message at an angle that faces those walking towards it. This means it can be seen clearly from a distance and can draw the attention of customers further away, giving you a competitive edge.

  1. Viewable from both sides

Of course, sticking out from a wall or post at 45 degrees means the sign will have two visible sides and this enables you to effectively target people coming in both directions towards your premises. This also means passengers in vehicles that drive past your sign can turn for a second look even when they have moved further down the road.

  1. Can be placed away from your business premises

Projecting signs don’t need to be affixed to your actual building and this makes them ideal for businesses which are situated away from the roadside but which need to attract the attention of passers-by.

The way to do this is to create a freestanding projection sign that is affixed to a rigid support structure. These can be purposely built to ensure that the sign is safe and secure and can be positioned anywhere on your business premises. As a result, you can put your projecting sign in the place that is most advantageous for your needs.

  1. Modern graphics and materials

While traditional projecting signs were made out of wood and hand-painted, those of the 21st Century come in a much wider range of materials. One of the most popular choices of material is Opal Acrylic and the reason for this is that it can be manufactured to any size and can have any graphic design printed on it – enabling you to display your branding in intricate detail on the street.

It’s not just the sign that’s versatile, you can also choose the material needed to fix your sign, whether that’s a traditional wrought iron swinging sign, a standard fixed bracket or something a little more contemporary.

  1. Be seen at night

For businesses which ply their trade during the dark hours, such as pubs and restaurants, it is absolutely crucial that your projecting sign is seen at night. Even for those which operate standard business hours, come the winter months when it gets dark in the late afternoon, a non-lit sign can be ineffective. And for all businesses, a lit sign can operate as an effective 24/7 advertisement even when you are closed.

Today, it is possible to create bespoke designed LED projected signs that give your business real presence during the darker hours. And with LEDs being long lasting and low on power consumption, it’s a great way to make your sign work much harder for you.

Conclusion

A familiar feature of the British high street for hundreds of years, projecting signs have proved their usefulness to countless business owners. With today’s modern materials, design techniques and illumination methods they are proving more beneficial than ever before.

For more information take a look at our Projecting Signs page.

 

 

 

 

 

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Door Signs: Putting the Last Dead Space to Good Use

Companies are making increased use of every type of space to promote their business, with everything from vehicles to windows being seen as valuable advertising real estate. Doors, however, have tended to remain untouched – until now that is. Recently, there has been a huge increase in the numbers of companies wanting to put the last dead space to good use. Here, we’ll look at why doors are good places to put signs and how you can use door signs to your benefit.

You can’t miss door signs

One of the biggest advantages of door signs is that they are unmissable. We can walk past walls, windows and vehicle graphics without taking too much notice. A door, however, is something you have to go through, something you have to physically interact with to get to the other side. So, when that door has a sign on it, anyone walking through will see it as they approach – and this makes it have many practical uses.

The right sign for your type of door

There are a number of factors that will affect the type of signage best suited to your door. The first of these is the material that your door is made from. Opaque doors are usually made of wood or composite materials and these enable you to use signs that can be mounted onto the door surface, such as acrylic, Foamex or metal signs. Glass doors, on the other hand, require the use of adhesive graphics, which aside from being available in multiple colours and even as photographic images, can be semi-transparent and have decorative patterns.

The shape and size of your door will also affect your choice of sign. There are single doors and double doors, sliding and swing doors, automatic and manual doors and various other combinations, sizes and shapes – including glass fronted entrances where the door and surrounding glass wall are all part of a single, architectural feature. To create the most effective sign, it is best to design one which makes the most of the type of door you have. For example, a large graphic logo, split across two automatic glass doors, can look very impressive as it opens and closes.

How door signs can make an impact

The location of a door will affect the type of sign you may want to put on it. The signs used on external doors, for example, will have a different function to those on internal doors. Those used on main entrance doors are particularly important and may need an impactful design to promote brand identity, attract new customers and create a welcoming entrance. In addition, they may be used to display things like opening times or contact details.

Internal door signs may be better suited to displaying information about location, e.g., bar, gym, restaurant. In this way, they become an integral part of your wayfinding system. They may also be used to display important information, such as ‘members only’ or ‘children must be accompanied by an adult.’ Aside from the names of the room or important information, these signs can also be designed to incorporate your logo or corporate colours and, in doing so, extend your branding throughout the building.

In retail outlets, internal door signs make a great space for advertising products or promotions. Poster cases can be affixed to opaque doors to display temporary signs that promote short-term offers. On glass doors, it is possible to put up temporary adhesive graphics for the same purpose.

Doors also make ideal locations on which to put health and safety signs. Someone entering an area where hearing protection is required is unable to miss the warning if the sign is facing them at eye level as they enter. Similarly, the back of the door is the ideal place for putting emergency evacuation signs – something that has long been done in hotels. If someone is leaving in an emergency, the sign on the back of the door is there to remind them where the nearest emergency exit is located.

Cubicle doors in changing rooms have also been used to display signs. These can vary from helpful information, such as ‘Don’t forget to take all your belongings’ to advertisements. Health clubs and gyms, for example, could find these useful places to promote membership deals.

Summing up

When is a door not a door? When it’s a sign. The potential benefits of putting signs on doors have long been overlooked. The simple fact that people have to go through doors make them the ideal place to put signs; they cannot be missed. Hopefully, this post will have shown you the types of signs you can use on doors and the purposes for which you can use them.

For more information, visit our Door Signs page.

 

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6 Tips for Creating Effective Office Signs

Unlike shops and restaurants that have eye-catching glass frontages to attract customers, offices are often located in more pedestrian looking buildings. This makes it hard to catch the customer’s eye; especially if you are just one of several businesses sharing the space. So, how do you make an impact both externally and internally? The answer lies in having effective office signage and, in this post, we offer some useful tips on how to achieve this.

  1. Choose an optimum location

The money you spend on office signage should be seen as an investment. It’s there to promote your brand and bring new customers. To optimise its impact, you’ll need to think very carefully about where to place it. In the wrong location, it can be ineffective; in the right location it can seriously boost your trade.

Ideally, the sign needs to be where lots of people can see it. Internally, this could be in a reception area, a public foyer or on a busy corridor. Externally, you’ll need a sign by the building’s entrance; however, if this is somewhere quiet, you should consider additional signage on the busier side of the building or even a freestanding sign by the roadside.

An effective office sign should be clearly visible from a reasonable distance. To make sure this happens, don’t put it where it can get obscured by other things, like road signs, trees and street furniture.

Another important factor to consider is the height at which the office sign should be placed. Externally, the further away you want it to be seen, the higher it should be. Internally, signs often work better at eye level so that those walking past can easily spot it.

  1. Colour choice is crucial

Colours have both a practical and a psychological impact. Practically, the colours you choose can be the difference between the sign being highly visible or of it going unnoticed. Psychologically, people have an emotional response to colours; different combinations can make a sign attractive or repulsive.

The first factor you should consider is the colour of the background where the sign will be displayed. Put a red sign on a red wall and it will melt into the background. Put a red sign on a green wall and the colour combination will be difficult for people’s eyes to look at. What you need to find is a contrasting combination that makes your sign stand out but in a way that is appealing.

The next important decision is how to use the colours associated with your corporate identity. Putting these on your signage is very desirable and can be a way to extend the reach of your brand. If these colours clash with the wall on which the sign is put, an easy solution is to frame the sign with a plain colour. Alternatively, a good designer can come up with a range of designs that remove any colour clashes.

  1. Design for easy reading

An eye-catching sign is not just one which is instantly noticeable, it is also one with information which can be immediately understood. When people walk or drive down a street, they don’t purposely look out to read every sign they see and this means that those which lack the right design elements often go unnoticed.

For this reason, it is important to choose fonts, font sizes and letter spacing that make a sign easy to read for someone giving it a casual glance. Highly cursive fonts, while attractive, can be difficult to make out, especially at a distance. The less elaborate sans-serif typefaces, which look less handwritten, are more effective for visual communication. If your branding contains cursive fonts,   you can make it easier to read by making the text larger.

  1. Be bright at night

Why spend money on a sign that’s not visible at all times? If you want an effective external office sign, one way to give it much more impact is to have it illuminated. This can be done either by directing LED lights onto the sign or by incorporating them into the sign itself.

LEDs are cheap to run, long lasting and ensure your sign is seen 24 hours a day. This way, even when the office is closed, your brand is still being promoted to those passing by. There is a wide range of designs you can choose from, including individually illuminated letters.

  1. Always double check for accuracy

Most office signs don’t contain too much text; however, it is still vital that you thoroughly check for accuracy before having yours manufactured. The internet is full of photos of signage bloopers and while these may be humorous for observers, they can do damage to your business’ reputation. Misspelt words and apostrophe errors are the most common mistakes and make your business look unprofessional. Incorrect contact details, on the other hand, such as getting telephone numbers or email addresses wrong, can lose you customers.

  1. Get an expert to design your sign

There are a lot of considerations to be made when creating a sign and it can be difficult to combine all your requirements into a finished design. The simplest solution to creating an office sign that does everything it needs to is to work with a sign company that both designs and manufactures the finished product.

A designer will seek to understand what you want the sign to achieve before creating a bespoke design based on your requirements. They will ensure you get the best sign for your purposes and design it in a way that is most effective.

Conclusion

Office signage plays an important role in your business, helping customers find you and promoting your brand to a wider audience. Creating a sign that does both these jobs effectively requires you to consider many things, from where the sign is being placed to the colours, fonts and illumination needed to help it communicate your message clearly.

If you are looking for new office signage, whether it’s a simple sign or one with illuminated, 3D architectural lettering, check out our Office Signs page.

 

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Getting Around the Campus – Wayfinding Signage for Universities

University campuses are like mini towns. Far more than buildings where people go to study and research, they also have accommodation blocks, management suites, health and welfare services, student unions, sport and recreational facilities, refectories, restaurants and shops.

All these places can be scattered across sites that are sometimes hundreds of acres in size and have huge internal spaces (the University of Manchester has almost 900,000 sqm of floor space and over 50,000 rooms).

How then do you help the tens of thousands of students and staff find their way around? The answer is wayfinding signage and, in this post, we’ll look at the particular needs of universities and explain how best to create a campus wayfinding signage system.

Why universities need wayfinding signs

Aside from their enormous size and the diverse range of buildings they house, university campuses have complex layouts. Most of our universities are long established, which means they will have grown organically over the years. Internally, too, large university buildings are challenging to navigate; multi-story and multi-purpose, they can be bewildering for those unfamiliar with their layouts.

The biggest issues are likely to happen at the start of the academic year when there are not just freshers getting lost but those in other years who are trying to find new rooms and venues. However, even when regular attendees have become familiar with their new routes, there are still many visitors, contractors and new staff who will need help to navigate the site.

Even more important than helping people find their way in, is helping them find their way out in an emergency. Wayfinding signage is crucial in getting people to emergency exits and muster points quickly.

Solutions for university campuses    

A campus wayfinding system needs to provide a practical solution that helps staff, students and others get to the places they want to be. This requires it to display pertinent information in a way that is simple to understand and which provides clear, easy to follow directions. Ensuring this is done effectively on such a complex site requires experience of how wayfinding systems work, together with detailed planning and a comprehensive understanding of how the campus functions.

Planning the system demands knowing how traffic flows through the campus and making note of the places where navigational decisions need to be made, such as the junctions and exits in external routeways, in foyers, at staircases and at corridor junctions, etc. Displaying information in the right places is critical and this may require the use of different sign types, such as ‘You are Here’ maps, upright signposts, wall mounted and ceiling hung signs.

The information placed on a sign needs to be simple to understand at a glance, where possible using universally recognisable symbols that can make it much easier for international students who are not overly familiar with English. Wayfinding also needs to consider those students with special needs, such as using symbols which indicate wheelchair-friendly routes or providing Braille signage.

Campus wayfinding systems also need consistent signage as this helps people easily recognise which signs are for wayfinding. Where inconsistency occurs, people can easily miss a sign and end up getting lost. This means that all wayfinding signs should have the same design, use the same typeface and colouring and, where possible, have the same shape.

One potential difficulty for wayfinding signage on campuses is that walls are often used to display other information. Where wall hung signage has to compete for attention, the visual overload can mean it is less effective – people just don’t see it for everything else around. it is important, therefore, that wayfinding signage is given priority and nearby displays relocated so they do not camouflage it.

A way to increase the visual impact of a wayfinding sign is to add elements of the university brand, for example, using the university colours or typeface. Adding these has the additional benefit of extending the university’s identity throughout the campus and in doing so, reinforces its core values.

Best materials for campus signage

There is a growing range of materials from which wayfinding signs can be constructed, however, on busy campuses, it is best to pick materials that are robust and durable. Acrylic signs are a good and affordable solution, as they can be manufactured in a wide range of colours, shapes, sizes and fonts and can incorporate images into the design.

Conclusion

University wayfinding signs help staff, students and others navigate the complex external and internal places on today’s large campuses. It makes the campus more welcoming and user-friendly and helps people arrive at the right place at the right time so that lectures, seminars, meetings and other events go ahead as scheduled without disruption.

If you want assistance in creating a wayfinding system for your university or college campus contact us on 01282 222050. Alternatively, check out our Wayfinding Signs page.

 

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5 Reasons Poster Cases are Ideal for Noticeboards

Wherever you go in the UK, you’re likely to come across a noticeboard. From shops to churches, surgeries to schools, they are used to promote events, advertise local businesses and give important information. They have long been part of our way of life and even in the age of text messages, emails and notifications, they continue to be popular ways to disseminate printed information – bucking the trend when compared to the demise of the local newspaper.

Today, the humble noticeboard is moving with the times. The simple board that someone could attach a piece of paper to with a drawing pin has been superseded by one which is protected by a case. There are very good reasons why you should consider upgrading to a poster case. Here are some you might want to think about.

  1. Better outdoor display

British weather has never been kind to posters and notices displayed on outdoor boards. Wind can tear them or even blow them away and rain can blur the ink and damage the paper beyond practical use. Signs simply stuck to an outdoor noticeboard will not last that long, especially as most notices are made in-house and printed using paper and ink meant for indoor use. Even putting them inside plastic document wallets isn’t going to protect them for too long.

A more effective solution is the poster case – some of which are purposely built for outdoor use so that besides having the glass to keep the wind and rain away, the casings are watertight and even the fixing holes are carefully positioned to prevent rain entering. Not only does this ensure your notices and posters remain undamaged for as long as you need them, they’ll also stay looking presentable at all times.

  1. Prevents vandalism and defacement

A notice or poster outside of a case is vulnerable, especially those placed in unsupervised areas. Posters are easy to deface and vandalise and it’s not unheard of for someone to take a marker pen and add a few unwanted details.

A poster case prevents your notices and posters from being defaced by keeping them within the protective casing. Indeed, it’s not only the posters that are protected; the poster cases themselves are made from robust materials, some have anti-vandal glazing and secure, anti-tamper locks.

  1. Prevents unauthorised removal of posters

It’s not uncommon for people to take notices and posters down. If someone objects to an event being advertised on a noticeboard, an easy form of public protest is to remove the offending piece of paper. If this was a notice about an important meeting and no one discovered it had been removed, it could affect the turnout.

This can happen for all kinds of reasons: businesses removing adverts for their competitors, locals taking down the poster for a local gig because they don’t like the noise or the extra traffic, or people taking down notices for a particular charity because they disagree with its aims.

A secure, lockable poster case ensures only authorised individuals have access to the notices and thus prevents this form of theft taking place.

  1. Stops unauthorised notices being displayed

Flyposting is a much-used guerrilla marketing tactic where adverts or flyers are put up without permission, often in illegal places. If you have an unprotected noticeboard, therefore, there is the potential that someone could use it to display their own notices.

This can cause several problems, perhaps the main one being when the poster advertises something that goes against the values of the organisation to which the noticeboard belongs. Using a poster case ensures that the owners have the ability to authorise every notice or poster which goes on display, preventing embarrassing or offensive materials from being posted without permission.

  1. Improved presentation

Poster cases are a great way to improve the presentation of your notices. Aside from preventing carefully placed notices from being moved around or damaged by passers-by, the case provides an attractive frame that draws the attention of those in the vicinity. The inside of the case can also be decorated with different colours, backings or borders.

Poster cases can also be placed below a specially designed sign that states what kind of noticeboard it is. It can even be illuminated so that the notices are visible when it is dark. This is ideal for those places which open late.

Conclusion

Notices and posters are the short-term signs that organisations always want to draw particular attention to. A poster case is the ideal way to present these and to keep them protected, whether they are installed internally or outside. They also prevent notices being vandalised or removed and stop people from displaying unauthorised notices.

For more information see our Poster Cases page.

 

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6 Things to Consider When Purchasing Hospital Signage

Hospitals are large, complex institutions with often confusing layouts. Hospital signage is crucial to help staff, patients, visitors, contractors and delivery companies find the right locations.

It can also ensure that health and safety requirements are complied with and can even make the hospital more welcoming to those who are worried and anxious. Using signage to achieve all these things requires detailed planning and here, we’ll look at six key considerations needed when purchasing hospital signage.

  1. Assuring people they have arrived

When assessing the signage needs of your hospital, you need to begin outside. Hospitals have a lot of people going to them, aside from staff and patients, there are always lots of visitors and delivery vehicles. Everyone will need to know they have come to the right place, especially if there is more than one hospital in the town.

An exterior sign displaying the name of the hospital is essential and this will need to be clearly seen by traffic on the nearby roads. In some circumstances, multiple exterior signs may be needed and if the hospital is set back from the roadside, freestanding signs might need to be located near to the site’s entrance.

As hospitals are open 24 hours a day, external signs should be illuminated to ensure they can be seen during the night.

  1. Getting to the right building or entrance

While knowing they have arrived at the right site can put anxious patients at ease, there’s the added complexity that hospitals are usually made up of different buildings, some of which can be on different sites, and which often have their own car parks, entrances and delivery depots. Even in single-building facilities, there are usually multiple entry points, such as the main entrance, A&E and outpatients, etc.

So, in addition to large signs that name the hospital, individual buildings and entrances will need external signage that informs people what part of the hospital they are at. On top of this, external wayfinding signs can point people in the right direction in what can be a confusing and potentially disorientating environment.

  1. Helping people find their way around

Once inside, hospitals can be exceptionally difficult to navigate. With a plethora of corridors, all of which look vaguely similar to newcomers, it can be very confusing to know where you are or how to get to where you are going. This is made even more complex in multi-storey buildings where all the floors have the same or similar layout.

In highly complex internal environments such as these, wayfinding signage is absolutely essential. However, for it to be effective, it needs to be carefully considered and planned. Signs need to be installed in the right places, provide the right information, make effective use of colour coding and be easy to follow. There also needs to be consistency in how they are used. In addition to signs, the use of ‘You are here’ diagrams and colour coded floor or wall trails (e.g., follow the blue line) can also be useful in heavy traffic areas.

  1. Catering for different needs

Perhaps more than any other type of building, hospitals will need to ensure their signage system caters for a range of individual needs. Not all patients or visitors will have English as a first language, for instance, and this means there may be a need to use multiple languages on some signs or use universal symbols to help people. This is particularly important when considering the use of medical terminology on signage where even people with a very good grasp of English can get confused. Why send people to the phlebotomy department when it makes much more sense to patients to call it the blood test department?

Aside from literacy issues, other considerations include catering for those who are blind or who have limited vision. This means Braille signage may need to be added to the mix.

  1. Making people feel comfortable

People can feel very anxious when entering a hospital and a lot of effort goes into making them feel less clinical and more welcoming for patients and their visitors. Shops and cafés can give an air of normality while displaying artwork on the walls can make them feel a little more homely.

Signage, too, has a role to play in creating an atmosphere that puts people at ease. Replacing a bland welcome sign in the children’s ward with one which uses colourful images and friendlier fonts can make a nervous child (and their equally concerned parents) much less frightened when entering the ward. The use of window graphics can also be used to brighten up reception areas, wards, clinics and corridors.

  1. Meeting legal obligations

As hospitals are both a public building and a place of work, this means health and safety signage is needed to comply with legal requirements. Signs are needed for such things as emergency exits, fire extinguishers, the disposal of medical waste, radiation warnings and much more.

Before installing health and safety signs, it is recommended that an audit is undertaken to ensure that managers have a detailed and comprehensive overview of what signs are required and where. You will then need to determine the most effective way to display them and ensure that other signs in the vicinity do not distract people’s attention away from them.

Conclusion

Hospitals are hugely important public buildings that are frequently busy and where there are lots of people who may be unfamiliar not only with the facility’s layout but with the local area in which it is located. Signage is crucial to help people, including those with additional needs, get to where they need to be as easily as possible. At the same time, signage is needed to meet health and safety regulations and can be helpful in creating a more welcoming atmosphere.

If you need help putting together a comprehensive hospital signage system or need to make additions to your existing signage, contact us on 01282 222 050 or visit our Healthcare Signage page.

 

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school signs at Castle Hills Primary

5 Things to Consider When Buying a New School Sign

Over the last few years, school signs have become increasingly important. They are usually the first thing that pupils, parents and visitors see on arrival and how they look often reveals more than the important information that’s displayed upon them.

Getting the right sign for your school can be a challenge so, in this post, we’ll look at five things you need to consider when buying a new school sign.

  1. Communicating the brand message

Every school is unique and central to this are your vision and ethos. For schools, these are often epitomised in the school’s branding, which includes your logo, school colours, typeface and motto. Ensuring these are faithfully represented on your exterior sign is vital as it gives an important first impression to those visiting the school, be they prospective parents and pupils, potential new staff coming to look around or the Ofsted inspection team.

  1. Getting a complete design

Incorporating your branding onto your school sign is only part of the process. Your design will need to include other essential details. Today, it is common for most school signs to include the telephone number and website address. Others show additional information, such as whether the school is part of a larger multi-academy trust or is voluntary aided, while there are some which are embellished with pertinent images.

Once you have a list of all the required information and branding, you will then need to consider the appropriate colours for the background and the text as these will help ensure your sign gets noticed and is able to be read from the desired distance.

You will also need to think about the shape and size of your sign. Although square and rectangular signs are the most common, modern materials and design techniques mean there is no requirement for it to be a regular shape if you want to go for something a little bolder. The size of your sign will depend on how far away you want it to be seen and on how practical a specific size is for your needs.

For schools in conservation areas, there may be restrictions on the size and design you are allowed to display as you may need to keep these in fitting with the local area.

A final consideration is where to put the name of the headteacher or principal. Putting this information on the main sign means that when, inevitably, a new leader takes charge, a new sign will be needed. To save costs in the long term, it is usually the practice, these days, to display the head’s name on a matching sign that is placed beneath the main sign.

  1. Choosing the right materials

There is a range of different materials you can use to create your school sign. The most popular include printed acrylic signs which are hardwearing and can be created in a wide variety of colours or shapes. Some schools also opt for more elaborate signs which incorporate cut out 2D or 3D lettering made from acrylic or metals.

It is even possible to use LED lighting to ensure your signs are visible at night, which can be useful when holding open evenings, parents’ evenings and school productions or simply for use during the dark mornings and afternoons during winter.

  1. Placing your sign for greatest impact

Key to the success of any school sign is where you put it as this will affect who can see it and from how far. The most common location is at the main entrance to the site, as this tells people they have arrived at the right place. However, there are many schools where the external design of the site means this is not the most practical solution. Sometimes, it needs to be displayed adjacent to a playground or on the actual wall of the building. On occasions, schools may wish to have a multi-directional sign created so that it can be seen for people travelling in different directions. For large schools and those operating on multiple sites, it can be necessary to require more than one sign.

Placing a sign will require you to choose the appropriate methods to display it. These may include freestanding posts and poles or more complex structures that need to be installed safely before the sign goes up, or for the sign to be securely attached to an existing building.

  1. Picking the best signage company

With all these considerations in mind, it’s important to choose the right signage company for your school sign. Ideally, you will need a company that has prior experience in creating school signs and has the capacity to handle the complete process from site survey to design, manufacture and installation. This should include providing you with a designer that understands your requirements and can turn the desired visualisation into the finished sign.

Importantly, you should also choose a company whose installers are fully DBS checked, safe to work in schools and who undergo safeguarding training.

Conclusion

As you can see, getting the right sign for your school takes some thinking about. It needs to encapsulate your brand, display the necessary information, be designed to have a presence and displayed where it can be clearly seen. The best way to achieve these things is to choose the right signage company, one that will produce the sign you need and carry out the entire process for you.

If you are looking for a new school sign, check out our School Signage page.

 

 

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Developing Trends in Construction Site Signage

Advances in design and printing technology, together with the adoption of new signage materials mean that there are far more options when it comes to construction site signage. This is enabling construction companies to communicate in far more effective ways to those in and around the site. Here, we’ll look at the latest trends in construction site signage.

Showcasing a renovation

Renovation sites can be notoriously ugly to look at and are often a blot on the landscape that can temporarily affect the local amenity. Indeed, in city centres, both local authorities and neighbouring businesses will be concerned about the impact of such projects on the local trade.

Although it is impossible to completely conceal the construction work taking place, what many companies are now doing is to use large scale printed building wraps, attached to scaffolding, which hide the façade of the building behind an image of what the finished project will look like, together with the branding of the company doing the work.

Not only does this improve the local environment for the benefit of local businesses and the general public who pass by, it also acts as an exceptionally eye-catching showcase for the construction company, letting passers-by see just what they are capable of.

Final product hoardings  

While building wraps are great for renovations, they can’t be used on sites where the building is not yet erected or where there is a multitude of smaller buildings, as in a housing project. In these situations, the use of printed hoardings is becoming much more popular.

One of the key reasons for this trend is that hoardings can be used to prevent crime. Unlike mesh fences, which are easy to cut through or climb, hoarding boards can be far more robust and difficult to get over. In addition, they block off the view to the site, preventing thieves from eyeing up vulnerable equipment.

Aside from these crime-reducing features, printed hoardings open up lots of potential communication possibilities. One of the main trends now being used is to print full-colour images of what the finished site will look like on the hoardings. These are often embellished by adding people and in the case of housing estates, gardens and vehicles, to give an impression of what it would be like to live there. The intention is not only to show potential buyers what the project will look like but to show the standard of the construction company’s work.

PR signage

When construction work necessarily involves disruption to the local area, such as when it blocks off access to roads or stops people parking near businesses and amenities, the company can get a lot of complaints. Today, the trend seems to be for construction companies to pre-empt any issues with a well-organised PR exercise. Often this involves writing to those in the neighbourhood before work begins to explain what will happen and backing this up with the use of PR signage.

Essentially, PR signage involves using signage on the exterior of the site to apologise for any inconvenience, give details of the approximate length of any disruption, provide contact information and thank those affected for their patience and understanding. In some circumstances, the sign will also give the reason for the work being carried out, e.g., for essential improvements to roadworks. These signs are usually erected at the places where they will have the most impact.

Advertising opportunities

In many instances, the buildings being created during a construction project are for sale or for lease. From a financial perspective, it is in the interests of everyone concerned for the selling or leasing to be carried out as soon as possible. The use of advertising hoardings often means interest can be generated and, in some circumstances, offers accepted before construction has even been completed.

Advertising signage can be placed on the outside of the site during construction showing what the building will look like, with the addition of internal images created from architectural drawings or, if possible, from previously erected buildings constructed using the same designs.

Once construction work has been completed, signage can be used to help sell or lease the properties with actual photos rather than computer-generated ones, together with images from show homes, etc. Additionally, the signs can show prices, contact details and any offers, such as those for first-time buyers.

Conclusion

The phrase ‘it looks like a building site’ has long been synonymous for an eyesore. Thanks to the signage technology and materials available today, that saying is becoming a thing of the past. Construction site signage enables companies to hide the unsightly work taking place and instead, display a representation of the finished building. This allows them to promote their services, showcase their abilities, sell or lease the properties they are building and improve relations with those temporarily affected by the work taking place.

For more information visit our construction signs page.

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7 Tips For Creating Effective Wayfinding Signs

Wayfinding signage is important to a lot of organisations. If you have large premises with a complicated layout or simply have visitors who don’t know their way around, wayfinding signs are the solution that helps people get to where they need to be without getting lost.

They help students get to class on time, patients make appointments and customers find the products or services they are looking for.

Putting together an effective wayfinding system, however, requires some thought and forward planning. To help you create a better system, here are seven tips for creating effective wayfinding signs.

  1. Design for the first-time visitor

The aim of a wayfinding system is to ensure that everybody can get to where they need to be. To ensure this happens, design your system for those who have never been to your premises before. To do this, you need to think like a visitor. What things would they be looking for? Where would they want to go? How would they try to navigate through the building?

  1. Survey your premises

Before making a wayfinding system, you need to have a complete and accurate record of where everything is. There are some premises where no single person has complete knowledge of the space and without a full overview, potentially important places are going to be absent from the system.

You also need to engage other people’s opinions about which places need to be included on the wayfinding system and which, if any, can be left off. For example, managers might not consider the boiler room a necessary inclusion, whereas the contractors sent to service it might find it very useful.

  1. Display signs at decision points

One of the key aspects of an effective wayfinding system is putting the signs in the right places. Generally, we are very good at finding things if we are travelling in a straight line: it is when that straight line deviates that we expect to find a sign to help us on the next part of the journey.

This usually means putting a sign at a place where we need to decide about which direction to go and, in most cases, these are at entrances, exits, staircases, lifts, crossroads, junctions and larger spaces where there are multiple exits each leading to different places.

  1. Maintain consistency

Wayfinding signs need to be recognised as such and should, therefore, all have the same design. This means using the same colours, shapes, fonts and symbols consistently so that people can spot them easily and know immediately that they are wayfinding signs.

Another important consistency feature is to ensure that all places are labelled according to their officially assigned names. This requires all places within a premises to be given an official name and for the use of that name to be encouraged by staff. The typical example of this is where building extensions are sometimes referred to as the ‘new block’ but have an official title that nobody uses. Someone sent to the ‘new block’ would have difficulty finding it when it was labelled as something else on the signage system.

  1. Display information succinctly

The best practice in creating an effective wayfinding system is to keep information limited to what is necessary. This means labelling the destination, pointing the direction and, if required, showing the distance or travelling time. Always aim to use the minimum number of words and where possible, e.g., for toilets, use universally understood symbols.

Keeping information to what is necessary ensures it is presented in a clean and precise way that is easy to follow. This is especially important if there are several signs, all for different places, placed next to each other.

  1. Giving distance and time information

Not all organisations will need to provide distance and/or time information but those with large or multiple buildings or which have outdoor spaces may find it helpful. Providing information about the distance to be travelled and the approximate time it can take to get from A to B can be particularly helpful in university campuses, theme parks, zoos, hospitals, transport hubs, holiday camps and so forth.

  1. Maintain up-to-date signage

Places change over time: rooms get reassigned for different uses and internal building work can mean some rooms and even routes disappear. As anyone who has ever used an out of date Ordnance Survey map will tell you, this can be very confusing. To prevent confusion amongst your visitors and staff, make regular checks of your premises and ensure that any changes that might affect the wayfinding system are notified to the person responsible for its maintenance.

Conclusion

When properly designed to meet your needs, wayfinding signs can bring many benefits to your organisation. They cut down on wasted time and missed appointments, improve customer satisfaction, reduce confusion and stress, and help people find the products and services they want quickly and easily. Hopefully, the seven tips provided here will help your organisation design a more effective wayfinding system that is truly fit for purpose.

For more information, visit our Wayfinding Signs page.

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The Trawlerman - Illuminated Sign

5 Key Design Elements of Restaurant and Takeaway Signage

Getting the right design is essential when you are investing in restaurant signage or for your takeaway business.

With so much competition on the high street, you need more than a sign that simply stands out from the crowd, it will need to evoke the right feelings and send the right messages in order to attract customers to your door. With so many design options to choose from, it can be difficult to get it right. Here, we’ll look at the key design elements that restaurants and takeaways need to consider.

Essential illumination

Illuminated signs are a necessity for restaurants and takeaways simply because they do much of their business in the evenings when it is dark. An illuminated sign enables your premises to be seen from a distance both at night and in poor weather conditions, ensuring all that passing business knows where you are. A lit-up sign also acts as a beacon to hungry passers-by telling them that you are open for business

Designs that connect with your customers

As a restaurant or takeaway, you’ll go the extra mile to create the right setting for your customers. Restaurants, especially, will invest heavily in interior design to create the right ambience for customers to enjoy their food.

Creating a stylish interior may not have the desired effect if you have an exterior sign that frightens customers away rather than encouraging them to come in. You want a sign that matches your restaurant or takeaway and which connects with the customer on an emotional level. This could be something that communicates that you are a stylish, upmarket restaurant serving the finest cuisine, an intimate bistro perfect for romantic couples or a relaxed, informal ristorante that’s ideal for family and group outings.

Whatever audience you are aiming to market to, your sign needs to convey the message in a way they find attractive and which gives an indication of what is to come once they walk through the doors.

Communicate information clearly

The whole purpose of a sign is to inform customers about your restaurant or takeaway. While the aesthetics are there to create the right image, the information on the sign is just as vital from a functional point of view.

To get this right, you need to consider what information a customer would need to know to make your sign effective. Obviously, as you cannot put every key piece of information on a sign, you need to trim it down to the essentials – and these may be different depending on whether you are a restaurant, a takeaway or both. The essential requirement is the name of your business and often this is followed by the specific type of business you are: Thai restaurant, Chinese takeaway, fish and chip shop, burger bar, etc.

Takeaway signs tend to have more information than restaurants and can include details such as opening times and even list some of the foods available, especially if they sell a range of food styles.

Aside from the actual information presented, an important consideration is the legibility of the text. Text needs to be easy to read from a distance and this affects both your choice of font and the size of the actual lettering. Overly cursive, script-like fonts can be a challenge to read, as can opting for smaller fonts in an effort to cram in more information. If this prevents clear communication, the sign won’t work effectively.

Extend your brand’s reach

Your brand’s reputation is critical if you are a local restaurant or takeaway and incorporating your branding into your signage can be a very useful way to build brand awareness. There are various ways you can achieve this, such as including your logo, brand colours, strapline and typography in your signs. This can help create the uniformity, continuity and balance needed to establish and extend a brand’s reach, especially when it ties into the design of your interior, the signage you use on your vehicles and any branding used on other items, like staff uniforms, pizza boxes, carrier bags, etc.

With the modern materials and manufacturing techniques available today, there is a wide range of options when it comes to creating branded signs, from simple, multi-coloured acrylic signs to the grander architectural signs made from 3d metal lettering. Whatever image you are wishing to convey, there is a way to achieve it.

Conclusion

As a nation, we are eating out and ordering takeaways more than ever before. An effective sign can attract hungry eaters off the street or inspire them to book a table or order from you at a later time. Indeed, even when we order a takeaway from an online service like Just Eat or Deliveroo, it’s often because we’ve remembered seeing the sign when driving by and liked the look of your business.

If you are looking to create a successful sign for your restaurant or takeaway, take a look at our restaurant and hotel signs page.

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6 Clues Your Vehicle Signs Need Upgrading

Vinyl wrap vehicle signage is an increasingly popular way for companies to promote themselves while out on the road. These eye-catching signs can draw the attention of thousands of potential customers every day and, with today’s modern materials, are a highly durable and practical way of adding signage to your cars and vans. However, although wraps can last for many years, they do eventually begin to look tired.

At the same time, changes to the business, innovations in communications technology and various other factors may mean your vehicle livery has become out of date. In this post, we’ll look at six clues that it’s time to upgrade your vehicle signs.

1. Your vehicle graphics are showing signs of wear and tear
Just like your vehicle itself, your vehicle wraps will eventually show signs of getting tired. Although vinyl wraps are strong and hard wearing, years of travelling on polluted and dirty roads in all weathers will take its toll, eventually.
Tell-tale signs that your graphics are ready for an upgrade include faded colours where the sun has bleached the printing, scratches around areas which get used the most often, such as doors, handles and bonnets, and peeling of the edges of the wraps, especially where things may have rubbed up against the vehicle or at the bottom where road spray can have the most impact.
A shabby looking vehicle graphic does not present your business in the right way. So, if you find that these problems are affecting the quality of your sign, then it is time to upgrade to something new and smarter.

2. Your vehicle signs no longer have the right information
Today’s vehicle graphics can contain a lot of useful information about your company. Typical details can include phone numbers, physical, email and web addresses and even QR codes. With so many people using smartphones, interested passers-by will often take a photo of these details so that they can contact you. However, if any of these details change it means your vehicle signs will be ineffective if they aren’t updated – and this means losing sales.
So, if you have moved to new premises or changed your phone number, you should update this on your vehicle as soon as possible. Luckily, this doesn’t necessarily mean you will need to change the entire wrap. If the existing graphics are still in good condition, you can simply use a matching vinyl decal to cover the old information.

3. Your signage doesn’t cater for new communications technology
Technology is changing at such a pace that, during the lifetime of your vehicle, new ways of communicating can be invented that we haven’t even considered today. It wasn’t that long ago that all a company put on the side of their vans was their name and phone number. Today businesses are putting email and website addresses, Twitter handles, and usernames for Instagram, Facebook and Snapchat on their vehicles. Who knows what other popular channels will be around in the next few years?
In addition, some vehicle graphics have QR codes printed on them, while others put NFC chips under the vinyl with the words ‘Tap Your Phone Here’ so that anyone that does can be taken directly to their website page, a booking form or be shown a video.
With modern technology, the opportunities to connect with customers are far greater than ever before. Updating your vehicle graphics to benefit from these technologies can help open up your business to a whole new market.

4. Your signage has gone out of fashion
Fashions come and go quickly and what attracted attention yesterday might turn people off today. Take fonts, for example, those that depicted being ‘on trend’ just a couple of years ago may now show your business to be behind the times. This is also important for those companies that use images in their signage. A bathroom fitter that puts an image of a bathroom on the side of their van might discover, after a few years, that those types of bathroom are more commonly seen in the skip than in the showroom. If that’s the case, it’s a definite indication to upgrade.
5. Your signage doesn’t address shifting attitudes
Brands across the globe are having to up their game when it comes to addressing shifts in public attitudes towards things like gender, race, disabled and sexual equality. Vehicle graphics, like any other form of public display, needs to take this into consideration. Any image or slogan on your vehicle which portrays outdated stereotypes or which may cause offence can have a serious impact on your brand. At the same time, it is important that images are inclusive and represent demographic diversity.
If you find your vehicle signs are out of step with today’s attitudes, then more socially acceptable livery might be called for.

6. Your business has changed
Successful businesses evolve over time, adapting to the changing environment in which they operate. As your business moves forward, you may need to change your branding and marketing to attract new customers and open up new markets.
One aspect of doing this will be to update your vehicle graphics. For example, if you started out as a general builder but have specialised in commercial projects, your vehicle graphics need to show this to stop you attracting the wrong customers and help you attract the right ones. The same applies if you have diversified. You may have begun as an electrician but may now also offer lighting design. Updating your vehicle so that it promotes all your services will help you reach those new customers.

Conclusion
Vehicles signs are a great way to promote your business. They’re an affordable, long lasting and highly visual way to attract the attention of many people. However, for the various reasons shown here, it may be necessary to upgrade them from time to time.
If you are looking for new signs for your vehicle, check out our vehicle graphics page.

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Emerging Trends in Commercial Signage

Every year, commercial businesses are finding new ways to use signage for their benefit. While some of these innovative approaches are the brainchild of inspired marketing experts, others are due to the advancement of technology and the new materials being adopted within the sign making industry. The result is that those seeking high-quality, well-designed signs have an exciting choice of options at their disposal. Here, we’ll look at some of the most important signage trends currently being employed by the commercial sector.

Building wraps
One of the biggest trends over the last few years has been the emergence of high impact vehicle graphics, often referred to as vehicle wraps. These highly visual forms of signage have transformed the way companies carry out their branding and advertising to such an extent, that they are now being used to wrap buildings.

Initially, these large-scale signs were used in major cities to camouflage unsightly building work which was going on behind them. At first, they were used to promote the construction company, then images of what the finished building would look like were displayed. It was only then that someone got the idea to wrap a building in a way that was able to enhance the brand.

Today, they are being used across the country and in all manner of ways. Commercial businesses are taking advantage of suitable space, such as glass frontages and windowless walls to install large scale wraps that contain high-resolution, full-colour photographs, graphics, text and backgrounds.

Architectural 3D signs
The trend for 3D signage is set to develop rapidly over the next year as technologies such as 3D and texture printing and improvements in architectural sign making come to the fore. 3D design, using built-up features, can be created using materials such as wood, acrylic, aluminium, stainless steel, copper, brass and titanium – and these can be embellished with LED lighting, enabling the sign to have 24 hours per day visibility.

When expertly designed, these signs can incorporate company text types, colours and even logos, helping to give your brand and building increased status and having an immediate impact on potential new customers.
Perhaps one of the key factors in its current popularity is that advances in technology have made this once very expensive signage option much more affordable for smaller and medium-sized enterprises.

Brand story signage
A brand story is a narrative that tells the history and culture of your business in order to elicit an emotional engagement with your brand: an engagement that keeps existing customers loyal and attracts those who share a bond with you. Today, we see brand stories on company websites, social media and on TV ads, with perhaps the Lloyds horse stories being the example that most people are familiar with.

With the rise of the brand story as a powerful marketing technique, we are now seeing companies turn to signage as a way to tell their brand story inside their business premises. Often found in foyers and entrance lobbies, signs are used to create a chronological timeline of your business, not just pointing out the journey of the company but of how it has impacted on its customers and the wider community. A series of signs can include a wide range of interconnected stories and topics, celebrating people who have worked for the company, charities you have helped, new products you have developed, moving to new premises, serving your millionth customer, etc. These signs can be displayed using corporate colours, logos, images, photographs and text that can have an emotional response on visitors, helping them to stay loyal. It can have the same effect on your staff, too.

Interior reception signage
While exterior branding has long been erected on the outside of commercial businesses, today, the trend is for companies to follow that up by having it on full view as soon as a customer arrives inside. This is usually done by creating a statement sign for the reception area.

The reception is the first port of call for new arrivals and having the sign there immediately puts the visitor at ease, as they know they have found the right place. At the same time, the quality of the sign on display projects an image of your brand to those visitors, it’s what helps accountancy companies look professional, investment companies appear successful or what makes patients feel more relaxed in a dental surgery.

Custom made reception signs offer a powerful way to present your brand. With designs made from metal or acrylic, you can create visually stunning architectural lettering using corporate typefaces and recreate your logo in 3D – and for additional impact, this can be illuminated, too.

Conclusion
Commercial businesses are stepping up a gear in their use of signage, finding ever more innovative ways to develop their brand and advertise their products and services. This year we are expecting to see more companies wrap their buildings and install evermore creative 3D exterior signs. At the same time, there will be a growth in the number of reception signs and interior brand story installations.

For more information about the types of signage available at ESP Signs, visit our products page or call us on 01282 222050.

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4 Types of Signage That All Businesses Need

Nearly all businesses use signs and with good reason, they promote your brand, products and services, help customers find you and increase your sales. Today, businesses have a range of signage options they can choose from, each capable of fulfilling a variety of important purposes. In this post, we’ll look at the key types of signage that we believe all businesses need and can benefit from.

Shopfront signs
Shopfront signs have been used outside business premises for centuries and their effectiveness makes them as popular today as they have ever been. Probably the most important function of a shop front sign is that it tells customers that they have arrived at the right location. If your business name is not clearly displayed on the outside of your premises, even those who are purposely looking for you might feel uncomfortable going inside. Sixty per cent of consumers are said to find the lack of a sign off-putting.

A good shopfront sign not only tells people they have arrived, it promotes your company to those who are passing by and this can help generate business as new customers discover you. According to a study by Ketchum Global Research, three quarters of shoppers have entered a business they had never been in before as a result of seeing its external sign. What’s more, research from the International Sign Association (ISA) shows that external signs generate 50% of new customers.

Shopfront signs are more than just a way to direct people to your door. They are also a great way to promote your brand. Using today’s materials and design techniques it is possible to create visually stunning 2D and 3D signs that recreate your branding for everyone to see. And with the addition of LED lighting, it is possible for this to have an impact 24 hours a day, helping you promote your business to passing traffic even when you’re closed.

Other external signs
Besides store front signage there are a number of other external signs that can be used to entice new customers. For businesses whose shop front is not immediately visible from the public highway, it can be difficult to be seen by passers-by. One of the main ways of getting around this is to install a sign closer to the roadside. Monolith signs are a great way to do this, as they are freestanding and do not need to be affixed to a building. Freestanding post and panel signs perform a similar useful function.

External facia signs that promote products and services, as well as special promotions, are also useful ways to attract attention to the outside of the building. By creating signs which include images of your best products, for example, you are presenting customers with an idea of the kind of things they can find inside and this can increase footfall significantly.

Vehicle signage
For companies which have vehicles, not having vehicle signage is a missed opportunity. Modern, high-vis vehicle graphics let you turn your company van or car into a professional looking, attention-grabbing advertisement.

Using a combination of high-resolution photography, vector graphics and text, vehicle graphics are the ideal solution to promote your business to your local community. They make it possible to showcase your products, display your branding and contact details and communicate important marketing messages. You can even put QR codes on your vehicle so customers can link straight to your website.

Whether driving or parked, your vehicle will get seen by thousands of other drivers, passengers and pedestrians every week. By using high-vis vehicle graphics, it means you will be able to reach out to all those potential new customers.

Internal signage
Indoor signage carries out a number of important functions. One of the most popular forms is the interior lobby sign. This is used to bring the branding seen on the exterior of the building, indoors. In doing so, it makes an impactful statement about your brand to your visitors. You often see these types of signs in businesses which have receptions, such as hotels and health centres and in the offices of legal companies and other professions.

In larger premises, wayfinding signs are often essential to help people make their way to the right location. These can serve a dual purpose, for, aside from giving directions, they can be branded, helping to keep the brand message remain consistently on show across the entire facility.

Another common form of internal signage is the promotional sign. Signs can be displayed which advertise customer offers or which promote forthcoming events. In large retail stores, they are often used to help customers know which section they are in.

For example, a large sign showing a butcher is an easy way for customers to know they are in the meat section of a supermarket.

Make that sign show the butcher smiling and holding generous portions of delicious looking cuts of meat and you are promoting friendly service, high-quality food and generous prices at the same time.

Conclusion
High-quality signage can have a dramatic impact on the success of your business, promoting your brand, your products and your services. While there are many types of sign you can choose from, storefront and other external signs, together with vehicle graphics and internal signage are the four key elements of creating an effective and potent signage strategy.

If you are considering new signs for your company, check out our products page.

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4 Ways to Make Your Signage More Effective

Effective signs are those that have an impact on the people who see them. They can be used to promote awareness of your brand, let people know where to find you or to advertise products, services and events. To make a sign effective, there are some basic things you need to consider and, in this post, we’ll look at what they are.    

Make your colours count

Your choice of colours can have a significant impact on the effectiveness of your sign and one of the first things you need to consider is where it will be erected. For example, there’s little point in using a white sign if it’s being placed on a white wall as it will blend in too much with the background and go unnoticed. If you want your sign to stand out and get seen, it needs to contrast with anything behind it.

Contrast is also crucial when designing the sign itself. For your text, branding and any images to be seen clearly, they need to leap out from the background colour of the sign. What you need to avoid, however, is using contrasting colours that clash. Some colour combinations can be hard on the eyes, such as red and green, while others are just unattractive.

With today’s materials and printing techniques, you can use a wide range of colours on your signage and this means that it is easily possible to use your corporate colour scheme and even recreate your branding.

One consideration you may not have considered is whether the colours you choose will be permitted by your local council. Town planners are often keen to ensure that any signage is not detrimental to the local area and in conservation areas, especially, they will ensure that any sign fits in with the existing style of the surrounding neighbourhood.

Be visible 24/7

One way to significantly boost the effectiveness of your sign is to illuminate it. Adding cost-effective LED lighting to the design means that you can extend its visibility beyond daylight hours and have it seen 24 hours a day.

One of the issues with unlit signage is that, even in dim light, it begins to lose its eye-catching appeal. From dusk to dawn or during times when the weather blocks out the sunlight, an unlit sign is not going to have the impact you wish.

LED illuminated signs are particularly useful for businesses that open in the evening, such as pubs and restaurants, and for those that have signs which are aimed to be seen by passing traffic. During the winter months, when the morning and evening rush hours take place in the dark, having an illuminated sign means it can still be clearly seen by all that passing traffic.

Put your sign in the right place

One of the key considerations when using a sign is where to locate it – getting this wrong could result in it having no effect at all.

While it is obvious that you will want to put it in a place where it will get seen by lots of people, there are other factors you will need to think about.

One key factor is the height from the ground that you display the sign. If you want people walking past to notice it, it needs to be at eye level. However, if you want it to be read from a distance, it will need to be higher so that it doesn’t become obscured by things which may get in the way.

If you are putting a banner sign on the side of a road, you may want to put it lower to the ground so it is at eye level with the majority of people driving by. You may also want it angled in a way that makes it easier to read. Placing it near a roundabout or traffic lights where traffic can queue for a while means people will have more time to see it.

As you can see, you need to think carefully about maximizing impact before you decide on the final location.

Simple and easy to read

A good sign is one which quickly and easily communicates an important message to the reader. For this reason, keep the message short and simple and use vocabulary that is accessible to all. Having lots of text means making the font smaller and more difficult to read while increasing the time needed to take all the information in – all of which can reduce its effectiveness.

When it comes to fonts, try to use those which are plainer and easier to read. Fancy fonts are generally more difficult, so if you have one of these for your branding, making it larger will certainly help.

Conclusion
If you are going to purchase new signage, you want the end result to be as effective as possible in order to maximise your return on investment. Hopefully, the four points raised in this post will help you understand how you can create a sign with more impact and get it to achieve your aims more effectively.

If you are looking for signs for your business, check out our product range or call us on 01282 222 050 to see how ESP Signs can create effective signs for you.

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How Builders Can Benefit from Better Onsite Signboards

It’s become the standard practice for builders to put banners and portable signage outside of properties they are working on. However, not every builder takes advantage of the things that can be achieved with a modern signage solution. Today, with affordable printing techniques, it is possible to make portable signs using different materials and in ways which are far more effective at selling your services. In this post, we’ll look at ways this can be achieved.

The aim of a signboard
Signboards can be a powerful part of your marketing campaign, letting the passing traffic know that a property is being developed by your company and showing them where to get in touch if they want to make enquiries.
One of the issues with many signboards is that the marketing focuses on promoting the company’s brand rather than the type of services on offer. When the builder’s name and logo are the most prominent feature of the sign, little is left to give an impression of the work you do. Often, the work you are doing at the property is left to market itself, with the belief that if someone likes the look of it, they’ll inquire. There are, however, better ways to communicate your services and your brand to passing traffic.

Signage materials that work
Improvements in technology mean hardwearing signage materials, such as panel signs or PVC banners, are more affordable and easier to display while you are temporarily on-site. They are exceptionally versatile to print on, come in a range of sizes and designs and look professional. Importantly, they are durable enough to be taken from job to job.

Go bigger – say more
Though there are council limits on the size of your onsite advertising signage, using the largest permitted signboard allows you to attract more attention and point out key services you offer. This way, you can add details about specific services you do, such as roofing, loft conversion or extension building. This can interest those people looking for those particular services and lead to an increased number of enquiries.
While it is important not to cram too much information on a sign, using the text wisely can trigger the curiosity and lead to potential clients seeking more information and asking for a quote. A larger sign can also be seen from further away, attracting more people and enabling them to view it for longer.

Embrace technology
In some areas, building companies are using signage that helps potential customers find out more about their services using smartphone technology. Two particular ways this is happening is through printing QR codes on signs or attaching an RFID tag and adding the words ‘tap your phone here for more info’. Using these affordable technologies, interested passers-by can get instant access to your website and find out how to get in touch.

Give the full picture
The beauty of many modern signs and banners is that they enable you to incorporate stunning photographic images. If you have a portfolio of your best work, you can include images from here on your sign, giving potential customers an idea of the quality of the work you are able to carry out and showing them how you can improve their own properties. This is helpful as potential customers are much more likely to be impressed by a photo of the final result rather than the work in progress they see as they pass.

Make your signs work 24/7
Adding LED lighting to your on-site signs ensures that they can be seen by passers-by no matter what time of day. This is particularly important in winter when the majority of rush hour traffic will be passing in the dark. At these times of the year, neither the property you are working at or the sign is easy to see. However, with a well-lit sign, this needn’t be the case. And if the sign has an image of your work on it, that can be seen, too.

Bring your brand to the fore
While modern printing techniques enable you to recreate your branding in even better ways on your signboards, equally appealing to potential new clients will be the quality of your signs. The addition of informative text, high-quality images of your best work and 24/7 visibility shows customers that you are a professional brand that takes pride in the quality of its services.

Conclusion
The use of construction signs and PVC banners enables builders to advertise in better ways to passers-by. Let nearby residents and passing traffic see the quality of your work, discover the services you offer and find easier ways to visit your website and get in touch. By adding LED illumination, you ensure that even when you’ve packed up for the day, the sign is still working for you.

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How to Make Signage Lettering More Effective

Lettering is a key feature of any sign and, to be visually effective, careful consideration needs to be given to the font size, choice of typeface and background colours, font style and sign placement. In this post, we’ll look at each of these aspects to give you an overview of what you need to do when designing your signs.

Letter size
One of the most important design aspects of your sign is the size of the letters that you use. Your choice will determine the distance at which people can accurately read the sign. If the lettering is too small it won’t be seen from far away, if too large it may prevent people from reading it clearly when close up. It is critical, therefore, that you pick a letter height that is appropriate for the distances at which you wish it to be read.

In order to make the right choice, you first need to know where the sign will be placed and find the optimum distance that you want people to be able to read it. As a guide, you should consider increasing the lettering size by around 3 centimetres for every 3 metres the reader is away from the sign. This would mean that that for a sign to be read from 30 metres away, you would want the lettering to be 30 centimetres in height.

Different typefaces
There are unlimited typefaces (font types) you can use for your business signs. Indeed, some companies spend a small fortune having trademarked fonts designed for their own, exclusive use.

Fonts are either serif or sans-serif in style. A serif font is one where some of the letters have a slight curl or projection to make them more decorative and slightly more handwritten. Examples include Times New Roman, Courier and New Century Schoolbook. Sans-serif fonts (sans is French for ‘without’) are letters that lack these embellishments and so are plainer and, supposedly, easier to read. Examples include Ariel, Helvetica and Calibri. Both types of font, are good for general signage.

What are less easy to use in signs are highly cursive or decorative scripts, such as French Script or Edwardian Script. While these can be ideal for depicting particular kinds of brand identities, they aren’t the easiest typefaces to read at a distance. If you choose to use these types of font, the recommendation is that you increase the size beyond what you would for serif and sans-serif fonts.

Typeface colour
There are two colours you need to consider when creating effective lettering for your sign: the colour of the typeface and the colour of its background. The rule is that, for the best visibility, the two colours need to be highly contrasting. Ideally, you need dark letters sitting on top of a lighter background or light letters on a dark background. For example, black lettering on a white background can be read easily, yellow lettering on a white background or dark blue lettering on a dark green background would render your sign unreadable to many.

When choosing colours, you also need to take into consideration the effects of light. Some colours are not too distinguishable in low lighting conditions, so these should not be combined. At the same time, you need to think about reflected light. If your sign has a glossy surface or is placed inside a window, the light it reflects from other sources may impact the way a particular colour is seen. If this affects its readability, then choose a different colour.

Luckily, with modern printing techniques, many signs can be created in almost any colour, so no matter what challenges you face in designing your sign, a suitable solution will be available.

Placing your sign
The ability to read your sign will be affected by where you place it. Its height off the ground, the angle people approach it from and the distance at which they see it will all impact on their ability to read the letters clearly. Consider a business sign on a narrow road, for example. If the sign is flat against the wall and faces directly onto the street, people won’t be able to see it clearly until they get near. Having a sign that projects perpendicular to the street (e.g., think of a traditional pub sign), on the other hand, enables people walking towards the sign to see it from much farther down the street, attracting more people.

Lighting your sign
No matter how large the lettering or well placed the sign, if it is not illuminated, it will only be fully effective during daylight hours. The use of lighting ensures that the letters are visible 24 hours a day and that your sign gets the maximum number of views that it can.

Conclusion
Hopefully, from reading this article, you will have a better understanding of how to use lettering in your signs. You’ll know how to judge the best letter height, how to use contrast to make lettering more visible, understand the difference between various font styles and how this affects readability and know how the positioning and illumination of a sign can make it more effective.

If you need expert assistance in designing your business signage, call us on 01282 222050 or email us at [email protected] – we’ll be happy to help.

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6 Benefits of Exhibition Signs

If you’re an organisation that exhibits at trade shows, its essential to have cost-effective display materials that have visual impact and which are easy to transport, use and store. Today’s portable exhibition signs are made from robust, lightweight materials, can be created in a range of shapes and sizes and offer eye-catching graphics. Here are the six major benefits of using them.

Customised designs

Although exhibition signage is usually modular, it is relatively simple to customise in order to create the precise design and structure your organisation needs. Systems can be flexible, enabling you to arrange displays in different ways so they fit different stands at different venues. You can also modify your display so that it looks different on each day of a trade show, helping to keep your stand looking fresh.

With today’s materials and modern printing techniques, the displays themselves can be made in almost any colour and design, providing you with sharp, multi-coloured graphics that can incorporate branding and photography.

Simple set up

You are never given enough time to get into a trade show venue prior to it starting, so it’s important that any display signage you use can be erected quickly. There are now various pieces of display equipment that help you create pop-up exhibition stands where your signage can be put up and taken down with ease.

Additionally, the compactness of their design and their lightweight frameworks mean you can also cut down on transport costs as you can fit everything into a smaller vehicle and reduce fuel consumption when travelling.

Adaptability

The modular, lightweight construction of exhibition signage makes it very easy for each element to be moved around and reconfigured so it can be used in a variety of circumstances, time and time again. You can remove components for smaller events or add them where you have more exhibition space and interchange different elements for different purposes.

Additionally, you can tailor your design to match the number of staff that will be running your stand. If it’s a small trade show and you only have one employee attending and they are taking a small vehicle, you can create a display using fewer components. And, as most of these are simple to erect and take down, it won’t be difficult for that one member of staff to set up the stand unaided.

Exhibition signs that last

If you’re investing in exhibition signage and you plan on taking it to lots of events, you want it to last. With the constant putting up and taking down that many trade show displays have to endure, it is important that the materials used are hard wearing and durable. Materials such as PVC vinyl is an ideal fabric for such purposes. It can be rolled and unrolled without damage, its print remains fixed throughout its lifespan and its suitable for both interior and exterior exhibition spaces.

Signage that captures attention

One of the advantages of PVC vinyl exhibition signs is that they have an ideal surface on which to print high-quality graphics. Signs can have 100% print coverage and virtually any image which can be created on a computer screen can be put onto your displays. This includes your logo and other branding, text in any typeface, vector graphics and photography.

And with today’s high-resolution printing techniques, your signage will have the incredibly focused pictures, crisp lines and vivid colours needed to outshine your competitors and capture the attention of trade show attendees who are being bombarded by displays everywhere they look.

A cost-effective signage solution

While you can get very cheap display materials, these are unlikely to show your brand in the best light. They won’t have the visual impact that attracts customers and new business and, as they will be constructed from lesser quality materials, you’ll need to replace them more often.

A cost-effective solution for exhibition signage is an investment that will bear the test of time and bring a return. High-quality materials, such as PVC vinyl, will help generate new income streams and will last for many years, saving you money over the long term. Add to this the fact that these display products are cheaper to transport and store and quicker to put up and take down, the potential savings are even greater.

Conclusion
The ultimate aim of any company that exhibits at a trade show is to get attendees to visit your stand so that your staff can generate new business. The challenge is in getting those attendees to visit your stand in the first place. With most trade shows being busy places with many exhibitors all vying for attention, having high-quality exhibition signage can be the decisive factor in making your event successful. Doing this repeatedly, show after show requires superior standard exhibition signage and hopefully, from reading this post, you can see the benefits of using it.

If you are looking for high-quality displays for trade shows, check out our exhibition signs page.

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6 Tips for Designing Effective Outdoor Banners

Outdoor banners have long been used as a way of promoting an organisation or event to a large audience. However, they are only going to be effective if they are properly designed. Aspects such as typeface, colour choices and size can all have an impact on its ability to attract people’s attention and persuade them to act on the message being communicated. In this post, we’ll look at six ways you can improve your banner design so that it has a greater impact for your business.

Simple designs work best

There’s an awful lot of information you can put on a banner, however, making it overly complex can work against you. The reason for this is that most people usually spend only a few seconds looking at a banner because they are driving or walking by. This gives them limited time to take in the information they see. By making your design simple, you give them the opportunity to find out everything they need to know in the short amount of time they have. If you include a lot of information the key message might not get seen. When designing your banner, therefore, make sure people can understand the key points of your message just with a quick glance.

Size matters

To have maximum impact and to attract the attention of larger numbers of people, an outdoor banner should be big. Ideally, you want it to be able to capture the attention of people at a distance, as well as those nearby, and small banners are less effective at doing this.

It’s not just the size of the banner which is important, the size of the typeface and any images are also crucial. Ideally, if you want your text to be read clearly over a distance of 30 metres, the typeface should be around 30cm in height. However, before deciding, other factors need to be considered, such as where the banner will be displayed and the average distance a person will be when they see it.

Create an eye-catching focal point

There will be key messages that you want to communicate in your banner and it is important to put these in a place that will have the most impact. When doing this you are creating a focal point, the part of the banner that you want your reader’s eye to be drawn to.

Focal points can be created in a number of ways, through the use of contrast, such as white font on a dark background, or by putting important information inside a brightly coloured shape. You can also use images to draw attention. Ideally, you should seek advice from your banner designer in helping you with creating impactful focus points.

Don’t forget to include a call to action

If you are using your banner for advertising purposes, then, like all effective advertisements, you should include a call to action.

After all, you don’t just want people to admire the banner you have created, if it is going to be effective, you want them to act. A call to action directs them to take the action you want.

Examples of calls to action include Call Us Today, Book Tickets Now and Visit Our Showroom. To make these more effective, make them quick and easy to read and create a focal point for them on the banner so that they get noticed.

As most people now carry smartphones, using a call to action that directs them to your website (e.g., Visit mybusiness.com Now) can lead to immediate responses.

Choose the right materials

Banners can be made from a variety of materials. Before deciding, you need to consider where the banner is to be displayed and how long you want it to last for. This is because some materials are stronger and more durable than others.

Perhaps the best material is PVC vinyl. This is an exceptional material on which to print, ensuring your banner looks as good in real life as it does on the computer screen. Additionally, this long-lasting material is robust enough to bear the brunt of the wind and rain over the long term and, being vinyl, it is easy to clean – which is ideal for banners that are sat by the side of a busy road for months on end.

Remember that a banner needs to be mounted

If you are going to create your own design, then take into account that the way a banner is mounted may affect the way it needs designing. For example, some banners need grommet holes to allow them to be tied securely to fences and posts. If you put key elements of the design in the places where the holes and ties are positioned, the information won’t be clearly seen.

Conclusion
The sheer number of banners we see every day tell us how useful organisations up and down the country find them. However, not all banners are effective at doing the job you want them too. Hopefully, the tips provided here will help you create banners that have a real impact on your business or event.

If you are looking for a banner for your organisation, check out our banner page.

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Sign Makers: 10 Reasons To Choose Wisely

Great signage can make a big difference to your organisation. It can improve your brand’s identity, show people where to find you, advertise your services to a wider audience and make you stand out from the competition. These things, however, will only happen if you have the right signage and you’ll only get that if you choose your sign maker carefully. Here, we’ll show you ten key things to look for in a quality sign maker.

Understanding your organisation

For a sign to be effective, it has to work well for its audience. To achieve this, the sign maker needs to have a full understanding not just of your sector but of your individual organisation. When searching for a sign manufacturer, you should look for one which has experience within your sector and which will be willing to spend the time getting to know your business. Before they make your signage, they should make the effort to understand your brand’s identity, your company’s mission and the customers you want to attract.

Experience in the industry

Sign making has been a skilled profession since the reign of Richard III when ale house landlords were compelled to display signs outside their pubs. Although the profession has changed radically over the last 650 years, today’s sign makers still undergo years of practice in order to hone their skills.

When choosing a signage supplier, look for a company that employs highly experienced sign makers whose expertise will ensure that the signs you want are of the highest quality and suitable for your needs.

Offers a design service

One of the key services a sign manufacturer can offer is to design your signage for you. While you can design a sign yourself or have an artistic designer create one for you, what a sign designer brings to the table is a knowledge of the materials in which they work. This gives them the capacity to see potential in the use of materials that other creators might not have conceived.

However, not all sign makers offer a design service, some will only create what you bring through the door. Our advice is to choose a maker that can design and manufacture. This often works out to be less expensive, too.

Uses advanced technology

Like in most industries, the computer has revolutionised the way sign makers work. Today, a good sign manufacturer should be using a range of hi-tech solutions to create even better designs and signs of a higher quality finish.

Computerised technologies can be used for 2D and 3D designing, accurate architectural cutting and printing, LED lighting design and for ensuring the structural integrity of your signs.

Works with a range of materials

Advances in technology have enabled sign makers to use a wider range of materials from which to manufacture their signs.

Today, you can purchase signs made from acrylic, wood and various metals, including aluminium, stainless steel, copper, brass and even titanium – all of which can be created in different styles of with different finishes. There are also graphic signs which can be printed and attached to vehicles or windows.

Signs can be created in 2D or 3D, can combine multiple materials and be illuminated with striking LED lighting. Make sure your sign maker offers you a wide range of options.

Can make bespoke signage

While there are instances when you can save money using an off the shelf design, there are some signs that need to make a statement about your organisation and others that, because of where they are to be placed, demand a unique approach to their construction. At times like these, you need a company that is able to provide a bespoke signage solution and which can work with you to produce something that is visually stunning, or which overcomes any installation challenges that you face. Check out whether a sign maker can create bespoke signage before you use them.

Variety of signage types

It makes sense to choose a sign maker that is able to design and manufacture a wide range of different signs. If you are installing a wayfinding system, for example, you may require more than one type of sign to do this effectively (i. e., ‘You are here’ maps, directional signposts, room name signs, wall signs and ceiling hung signs). If your sign maker cannot produce all the different signs you need, it complicates things enormously.

The other advantage is that if you ever need another type of sign manufacturing, the sign maker will have your previous designs on record and will already know the needs of your business.

Signage installation

It should go without saying that a company that manufactures your sign should also be able to install it for you – after all, they designed and built it. An experienced sign maker will know the legal requirements of where to place health and safety signs, will understand how to erect free-standing signs and have the expertise to install more complex signs, such as those that incorporate lighting.

Signs that come with a warranty

If you are investing in high-quality signage for your business, you want to make sure that the products you receive are guaranteed. The industry standard is to offer a 12 months’ warranty, so don’t accept anything less.

Excellent reputation

One of the advantages of the internet is that you no longer need to take what a company says about its services at face value. Today, you can find out what other customers think about them by checking out reviews online or on social media. Not every sign company has taken advantage of this yet, but if they have, take a look at their reviews before deciding if they are right for you.

Conclusion
As you can see, there are a lot of things to think about when choosing a sign maker for your organisation. Hopefully, the points we’ve raised here will help you make the best choice. However, if you are looking for a company that ticks all these boxes, ESP Signs will be happy to help you create the perfect signage. Visit our homepage to find out more, or check out our reviews on Facebook.

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How to Create Effective Wayfinding Signs in Schools

Schools are large, sprawling places that can be difficult to navigate; without good signage, those who are unfamiliar with the layout can easily get lost. The most effective way to help them reach their destination is to install wayfinding signs. In this post, we’ll look at the particular needs of schools and how they can create an effective wayfinding signage system.

Why schools need wayfinding signs
Schools, especially large secondaries, have complex layouts. They have several floors, long corridors going off at tangents and external blocks away from the main buildings. As schools have grown over the years, many now have extensions, sometimes more than one, that make the layout even more confusing. Within this space, there is a multitude of different areas that people will need to find: departments, classrooms, sports and assembly halls, drama and dance spaces, canteens and cafes, admin areas, IT suites, toilet blocks, caretaking stores, reprographic suites and learning resource centres.

The belief in most schools is that after a few weeks of the new intake arriving in September, most people will be familiar enough with the building not to need wayfinding signage. However, even for these people, there are potential issues: cleaners can be allocated new areas, teachers may need to attend meetings in other departments and pupils might have a classroom change. If these are in parts of the school with which people are unfamiliar, they may still get lost.

However, it’s not just permanent members of the school community that need to find their way around the building. Parents need to find teachers on parents’ evenings, supply teachers need to get to classrooms and tradespeople need to locate the places they are carrying out repairs or installing equipment. Ofsted inspectors, too, will want to find their way around easily.

Aside from finding places within the building, another important requirement is how to find the way out in the case of an emergency. Wayfinding signage is crucial in helping people get to the appropriate emergency exits and muster points.

Solutions for schools  
A school wayfinding system has to offer a practical solution that helps staff, pupils and visitors get to the places they want to be. To do this, it has to display the relevant information in a way that is easy to understand and which gives clear directions. Getting it right requires experienced, detailed planning and a thorough understanding of the way the school functions.

To achieve this, you will need to consider the flow of the school building and the places where people have to make navigational decisions, such as in foyers or at staircases and corridor junctions. Displaying information in the right places is essential if the system is to be effective and this may call for a range of different sign types to be installed, such as ‘You are Here’ maps, wall mounted signs, ceiling hung signs and, in external spaces, upright signposts.

The information included on a sign needs to be simple to understand, using universally recognised symbols where possible, and taking into account the needs of all users. It also has to be displayed in a clear and consistent way. Clear, so that it is easy to see, and consistent, so that it becomes obvious to everyone which signs are wayfinding signs. This means that all wayfinding signs should have the same design, use the same typeface and colouring and, where possible, have the same shape.

One of the specific difficulties for wayfinding signage in schools is that classroom and corridor walls are often full of posters, displays and other signs all vying for attention. With such a visual overload, it is important that wayfinding signage stands out from these; they should not, therefore, be surrounded by posters for the school play or notices about not running on corridors.

Another way to make a wayfinding sign more obvious and give it more authority is to add creative elements that reflect the school’s brand, for example, by incorporating the school colours and typeface. Doing this has the additional advantage of helping extend the brand identity throughout the school building and thus, reinforces the school’s values and mission.

Choice of materials
There is a range of different materials from which wayfinding signs can be manufactured, however, in high traffic areas like school corridors, it is helpful to choose materials which are robust, long lasting and can withstand the occasional prang or marker pen mauling. Acrylic signs are a good choice, as they are able to be produced in a wide range of colours, shapes, sizes and fonts. You can even incorporate images and the school logo onto your design.

Conclusion
Wayfinding signs help students and staff find their way around the complex design of many school buildings. Rather than getting lost and in a panic about being late, signs help them arrive on time, feeling less stressed – and this can have a positive impact on classroom behaviour. It also makes the school more user-friendly and welcoming for visitors and when the design incorporates the school’s branding, spreads that identity and the values it promotes throughout the entire building.

If you want assistance in creating a wayfinding system for your school contact us on 01282 222050. Alternatively, check out our Wayfinding Signs page.

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4 Most Popular Trends in Sign Design

As a leading specialist in the signage industry, we’ve seen many changes in how signs have been designed over the years.

With the introduction of new and exciting materials and the development of hi-tech manufacturing systems, trends have moved towards designs which promotes the brand just as much as the message. This is done by using innovative products to reach far wider audiences and developing creative ways to capture the attention of consumers. These include LED illuminated signs, vehicle graphics, 3D built-up lettering and freestanding monolith signs.

Here, we’ll show you the top signage trends currently being used today.

High-vis vehicle graphics

One of the major trends in signage use over recent years has been the move towards high-vis vehicle graphics. With the ability to combine high-resolution photography, vector graphics and text onto any design it has been possible to turn a boring white van into a professionally presented, eye-catching mobile advertisement.

Vehicle graphics offer endless possibilities for brand, product and service promotion. You can show photographs of your products, services and your workforce, display your branding, place promotional text and even show your contact details, like phone numbers and web addresses.

What’s more, these designs are not just available for typical business vehicles, they are also being used on standard cars used by businesses such as driving instructors, dog walking services and mobile hairdressers.

A major reason for their popularity is that they get seen regularly in and around a company’s catchment area. Whether moving or parked, they are noticed by everyone passing or driving by, reaching thousands of potential new customers every day.

  1. Go bright

LED lighting has revolutionised the signage industry and is one of the most popular design elements asked for by businesses. Besides giving your business 24 hour day visibility, helping it to get noticed in the dark and in poor weather, LEDs bring other advantages that make them ideal.

For a start, LED lighting offers far more versatility when it comes to signage design. Available in a wide range of colours, they can create your branding in a spectacularly eye-catching fashion and can even be animated or change colours. All this is achievable because LED signs are made from many individually programmable bulbs. In addition, they can also be used to illuminate other types of signage, such as fabricated letters and glass signs.

The other benefit is that compared with other forms of illumination, LED signs are far more efficient to run, last longer and need little maintenance. And as they don’t generate the same amount of heat, they are much safer to use.

Stand out with 3D

For high impact branding at the entrance to buildings and in entrance lobbies, the current fashion is to create a 3D design using built-up letters that stand proud of the wall. These make a bold statement about a company that gives its brand a definite air of substance.

3D built up signs can be made from metal or acrylic and have the option to be illuminated by LEDs. Using metals such as aluminium, stainless steel, copper, brass and titanium, with polished or brushed finishes, it is possible to create stunning designs that give your premises immediate status. Similarly, acrylic signs, which can be created in a range of colours, produce a clean, modern impression.

Ideal for pushing a brand, one of the reasons for their popularity is that modern manufacturing techniques make it affordable to produce these signs using company text types, colours and even logos.

Freestanding monolith signs

Not every business has the advantage of being by the side of the road and this means pedestrians and those in vehicles often pass by without even noticing they are there. Today, thousands of businesses who find themselves in this position are taking advantage of monolith signs to make sure they get noticed.

Essentially, monolith signs are freestanding signs that can be erected away from a building so that those companies hidden on retail or industrial estates or set back from the roadside can let their customers know where they are and what they do.

Available in a wide range of materials and with almost limitless design options, including illumination, monoliths can be placed in the most advantageous place to attract passing custom. One of their biggest advantages is that they can be multi-sided or shaped in a way that people travelling from any direction can see them. And provided they don’t infringe local planning regulations, they can be built in any size, height or width to suit your needs.

Conclusion

Signage trends have developed dramatically over the last few years with a greater emphasis on branding and visibility. Businesses want signs that make a clear statement about who they are and which have maximum impact, day or night, whether on their premises, by the roadside or on their vehicles. To do this they are taking advantage of the new materials and technologies which are now at their disposal. Hopefully, the trends we’ve shown here will inspire your next signage upgrade.

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Making the Most of Your Brand With Internal Signs

Having an external sign which showcases your brand is great for attracting visitors and getting them through the door, but how do you keep that brand working for you once they are inside? Some businesses are excellent at internal branding, using décor and signage harmoniously to give their interiors a style that matches their identity, culture and values. In this post, we’ll look at a range of modern internal signs that can extend your brand instore – both as signage and as décor.  

Window graphics

While window graphics have been used extensively on external windows, many companies are now seeing the benefits of using them internally, where they can be placed on many forms of glass, such as partitions, stair and balcony rails, doors, mirrors and internal windows.

Perhaps their biggest use, internally, is to create a subtle but effective branded décor. You could, for example, take an element from your logo and use this to design a frosted glass effect graphics that can be attached to different types of glass throughout your premises, ensuring that the branding was consistently present in a quiet but persuasive way.

Modern manufacturing techniques enable window graphics to be made in colours which match your brand’s colour palette and in any design you want to create. The advantage of a window graphic over genuinely frosted glass is that you can peel the graphic off and replace it whenever you like without the expense of replacing the glass.

Lobby signs

Lobby signs are used extensively in all kinds of organisations and one of the reasons for their popularity is that they make a statement about the brand as soon as people walk through the door. Doing this helps visitors make an instant connection to your brand at the moment when it is likely to have the biggest impact, helping schools look academically successful, legal companies appear professional, health centres feel welcoming and fashion boutiques seem sophisticated.

Bespoke lobby signs are the ideal way to present your brand. Using acrylic or metals like brass, aluminium or titanium, it is possible to create stunning 2D or 3D architectural lettering and logos that incorporate your brand’s typeface and, in the case of acrylic, your colour scheme. You can even add the brilliance of LED lighting, too.

Core values signage

With social media criticism having disastrous consequences for unethical businesses, many companies now go out of their way to promote their core values. Indeed, many now mention them explicitly on the About Us page of their websites, on printed materials and, as a relatively new phenomenon, by putting them on display in their premises.

One of the most common places to find these displays is in schools where you’ll find large, multi-coloured acrylic signs installed, bearing words such as Respect, Tolerance, Honesty, Integrity, Compassion, etc. The signs are displayed in prominent places where staff, students, parents and visitors can see them. Placing them here helps the school reinforce its values to its community whilst also using them to convince potential parents that this is the place to send their children.

Similar signs are being used in other organisations and are to be found in both customer-facing and behind the scenes locations. The internationally renowned 11 Madison Park restaurant in New York, for example, now uses signs to display key phrases from its mission statement to its employees. Other businesses find them an ideal way to let their customers know that transparent pricing, first-class customer service and no-quibble returns are at the heart of what they do. In this way, a core values sign, using brand colours and typefaces, is a great way to show that you are an ethical brand that puts customers first.

Wayfinding signage

Every business needs wayfinding signage of some form, even if it’s simply to identify which room is which. One useful way to extend your brand across your premises is to use wayfinding signs that are designed in line with your brand.

Whether you are putting signs on walls and doors, hanging them from ceilings or erecting directional posts, you can put your logo (or elements of it) onto them, use one of your corporate fonts and use colours from your brand’s palette. This way, whenever someone is searching for a specific place, they’ll always be reminded of your brand.

Portfolio display signs

A key element of many companies’ brand identity is the imagery they provide of their products or services. Whilst the image itself will showcase what they have to offer, equally important is the ‘house style’ of the photograph. Go into any high street fashion retailers and you will see how each will have their own way of portraying their clothing that fits perfectly with their brand.

With today’s technology, it is now possible to use creative photography to develop a portfolio of your products and services and to display these as signs. They can be hung as banners that go from the ceiling to the floor or turned into large-scale window graphics, making a feature of your best work and showing them off in a style that depicts your brand.

Summing up
Signage can play an important role in enhancing your brand in-store. It can be used as subtle décor on windows and glass, create a stunning statement in an entrance lobby, help customers with shared values connect with you, be used discretely on your wayfinding signs and help you promote your products or services with banners and graphics created in your brand style.

Together, these elements create a powerful in-store branding strategy that can have a big impact on sales.
For more information about the types of signage mentioned here, visit our products page.

Conclusion

Designing the correct signage for your brand and location brings many benefits to hotels and their clientele. It helps customers find you, attracts passing trade, improves your brand identity and creates a better user experience inside your premises. At the same time, well-designed signs help you stay compliant with local regulations and make your hotel safer for staff and visitors.
If you are considering upgrading your hotel signage, visit our Restaurant and Hotels Signs page.

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7 Key Advantages of Free Standing Monolith and Totem Signs

Free standing signs or monolith and totem signs are some of the most popular business signs in use and have proven to be a highly effective form of signage with a range of valuable applications. In this post, we’ll discuss the various ways they can be used and consider the advantages that they provide to businesses and other organisations.

Free Standing Signs – Signs you can put anywhere

When it comes to erecting a sign, one of the major advantages of monolith and totems is that they do not need to be attached to buildings, walls or fences. As a free standing sign, they have their own structural frame that enables them to be placed almost anywhere.

This feature makes them the best signage choice for businesses whose premises are located away from the road, for example, those on industrial or retail estates or those within their own grounds, such as hotels. By erecting a freestanding sign away from the building but close to the roadside, the company increases its ability to draw attention to itself even when the premises is not visible. In this way, free standing signage enables potential customers to easily find you and, consequently, helps you increase the number of customers you attract.

In addition, erecting a monolith or totem sign in a prominent location near the roadside ensures that your branding and message are visible to every pedestrian and vehicle which passes by, helping you reach out to new customers and increasing the potential return on investment for your signage.

Putting your brand on the map

Free standing monolith signs offer a highly effective way to promote your brand. They can be creatively designed and constructed so that their sheer presence makes an immediate and impactful statement about your business, helping to promote its status and reputation to those who see it and making your branding a familiar, recognisable and memorable landmark in the area.

Make the most of every opportunity

One of the most common places you are likely to see free standing monolith and totem signs is where a contractor is carrying out their work. Today, you’ll see businesses advertising themselves on roadworks, rail works, new housing estates and at various other construction sites. By putting up a free standing sign close to the work they are carrying out, not only are these companies advertising their brand, they are also showing passers-by just how good their work is.

24/7 impact

Just like signs attached to buildings, free standing signs can also be illuminated, ensuring that they stay visible in poor weather and during the hours of darkness. Having a sign which stands out in the dark enables you to attract customers all day, every day, maximising the impact of your investment.

Going tall

Provided your local authority have no objection, there is no limit to the size that a freestanding sign can be built. Increasing the height of a sign erected by the side of a road enables it to be read from further away, as someone passing by is less likely to have their view of it obscured by the traffic in front of them. This gives them more opportunity to notice it and a longer time to read the information being displayed.

Making your mark from every angle

Available as single sided, double sided, triangular and square, and with flat or curved sides, monolith and totem signs offer the ultimate solution for multi-directional promotion. Designing a freestanding sign to suit the location in which it is to be located means that whatever direction someone is travelling towards it, they will be able to clearly see your message.

Unlimited design options

Free standing monolith and totem signs can be created in many forms, from basic, flat panels to highly sophisticated, fabricated and illuminated corporate designs. They can be tall or short, narrow or wide, they are available in almost any colour and shape and can be constructed from wood, galvanised steel, satin finished stainless steel or powder-coated aluminium. In addition, they can be finished with architectural powder coating or hard-wearing, stove-enamelled finish and be protected from vandalism and graffiti.

Conclusion

Free standing monolith and totem signs are an ideal solution for businesses. They are a highly visual form of signage that can be erected in locations that have the maximum impact. Their proven effectiveness means we see them everywhere, at schools, retail and industrial estates, hotels and venues, construction sites and outside many roadside businesses. If you need to attract the interest of passing traffic or show visitors where to find you, free standing signs are one of the best options you can choose.

If you are considering using a free standing sign to advertise your business, check our monolith signs page or contact us on 01282 222 050. We’ll be happy to help.

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Construction Signs: How to Comply With Health and Safety Regulations

Building companies are legally required to display construction signs, in particular health and safety signage, to reduce the risks to their employees, contractors and visitors. In this post, we’ll look at the legal responsibilities that construction companies have and explain how to use signage in a way which is compliant with European regulations and UK law.

When do construction signs need displaying?

Construction sites are busy working environments that pose lots of potential risks to health and safety. With heavy plant, machine tools, hazardous materials, electricity, heights and various other hazards to consider, signage can make a significant contribution to improving safety. As an employer, you are required to display a sign whenever there is “a significant risk to health and safety that has not been removed or controlled by other methods.” Depending upon the nature of the project, that could mean a significant number of signs are needed, however, a sign is only required if it has the potential to lower the risk.

The decision whether to use a sign or not should be based on a risk assessment. These assessments are compulsory (see: Management of Health and Safety at Work Regulations 1999) and their aim is to identify risks and to put in measures that prevent or control them. Where prevention cannot be guaranteed and there is still a potential risk, construction signs must be used.

What is a construction sign?

There are various forms of construction sign. One of the most important is the general use “Construction Site” warning sign that should be displayed at the entrance to the site and at key places on site to remind employees, contractors and visitors that there are potential hazards to be cautious of. Equally as important are the signs which prevent unauthorised access to the site (or to parts of it), such as “No Entry” or “Entry Prohibited”.

Aside from these signs, the majority of the signage needed on the site will be health and safety signs used for specific purposes, such as requiring protective clothing to be worn or warnings about a trip hazard.

What are the most common construction signs

The most common form of sign is the signboard, a flat sign attached to a wall, door or fence. These use an internationally recognised system of colours, shapes, symbols and icons as well as text and are used for a range of purposes, for instance:

  • emergency signs, e.g. emergency exit
  • warning signs, e.g. trip hazard
  • prohibition signs, e.g. no unauthorised entry
  • mandatory signs, e.g. safety helmets must be worn

Effective use of constructions signs

Construction signage needs to be placed in the location where it will have the most impact on safety, such as on entrance doors or adjacent to machinery. They should be at a height that makes them easy to notice (e.g., signs for truck drivers will need to be higher than signs for those on foot) and easy to read. They should also be fully visible at all times, not obscured by other objects. If necessary, they should be illuminated, too.

Maintaining your signs

Construction sites are not the cleanest or tidiest of places and it is possible that signs may become dirty or even damaged because of the nature of the environment. If this happens, the signs can become ineffective and increase the risks to people on the site.

For this reason, EU regulations stipulate that all health and safety signs are effectively maintained to ensure they function properly. Signboards, for example, should be regularly inspected and cleaned so that any layers of dirt are removed. Where a sign has been damaged in a way that prevents it from functioning effectively, it should be replaced.

What makes a good construction sign?

One of the most important features of a good construction sign is its size. To function effectively, it needs to be large enough and its symbols and text clear enough to be seen and understood across the area it is meant to protect. Sometimes, it may be necessary to have multiple versions of the same sign placed around the area to ensure that the warning is always visible.
As most construction sites are heavy duty areas, any signs used should be able to withstand the knocks and scrapes they are likely to receive. They also need to be firmly secured to make sure they stay in place.

Conclusion

If you are an employer in the construction industry, hopefully, this post will have explained your obligations regarding the use of signs on construction sites, as well as showing you what kinds of signs you need and how to display and maintain them.
If you require construction signage that will help you comply with regulations, check out our range of health and safety signs. We provide signs in a vast range of sizes, materials and messages, as well as information signs for everything from washroom hygiene to smoking.

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Flat Cut Letters at Castle Hills Primary School

6 Things to Consider When Upgrading Hotel Signs

Signage plays a crucial role in the hotel industry. Externally, it attracts new customers, helps you get found and promotes your brand. Internally, it shows visitors how to navigate your premises and assists in compliance with health and safety regulations. In this post, we’ll look at the main things you need to consider when developing a new hotel signs systems.

External hotel signs

Helping customers find you

Whether people are coming to stay at your hotel or just using its facilities, many of them will be unfamiliar with the area and won’t know where your hotel is or what it looks like. It doesn’t help that many hotels are not easy to spot from the road.

Good signage can help alleviate this problem. For those hotels with buildings situated away from the main road, perhaps having a long driveway, it may be possible to erect post, panel or monolith signs at the extremities of your premises which passing traffic can see. Besides displaying your name, these signs can also give directions, for example, ‘turn left next exit’.

For those on busy streets, clearly visible signs can be the easiest way to ensure customers can find you. Often, signs that protrude at right angles from the front of a building (e.g. traditional pub signs) are the easiest to see by those travelling up and down a street.

Being easier to find improves customer satisfaction and helps those attending conferences, weddings and other events to get their quicker. This, in turn, means plans go to schedule for the organisers and improves the chances of them booking your hotel for future events.

Attracting new customers

While many people book hotels or their services in advance, there are always those who are looking for things at the last minute. If bad weather disrupts travel, for example, there may be numerous people looking for somewhere to stay at short notice. If your hotel is well-signed it’s just as easy for these customers to find you as it is for those who have pre-booked.

It’s not just hotels rooms that passers-by may want, either. Hungry travellers may notice you have a restaurant, those who work nearby may discover you have gym facilities that are conveniently located for them. With good signage on the exterior of your premises, you have a much better chance of attracting new customers to your business.

Improving brand identity

Branding plays a crucial role in the hotel industry. Whether you’re quaint country, chic boutique, standard business or billionaire-class, creating the right image is essential if you are going to attract your target clientele. Designing the right sign enables customers to understand what kind of service and accommodation they can expect from you.

Ideally, your signage needs to match the style and theme of your hotel. A super-sophisticated sign outside a business standard hotel, for example, might attract clients who had different expectations to those which were on offer. A boutique hotel, on the other hand, might not attract the right customers unless the sign has connotations of sophistication.

Staying compliant with regulations

Another factor you need to consider when designing your external hotel signs is that they comply with regulations. You may find, for example, that your local council has restrictions on where signs can be placed, how big they can be and the types of materials which can be used. This is especially important where hotels are listed buildings or located in conservation areas or areas of outstanding beauty. There may also be controls over sign lighting. Some councils may limit the use of lighted signs in built-up residential districts or to avoid light pollution in rural areas.

Before designing your external signage, it is always advisable to check with your council’s planning team to make sure that you don’t need planning permission or have other local regulations that need to be complied with.

Internal hotel signs

Helping customers find their way around

Wayfinding signage is key to improving the customer experience. In particular, it needs to clearly identify the various places in the hotel and show people where to find them. For example, as soon as a visitor enters your building, the reception needs to be obviously signposted and labelled. Here are some of the things you need to consider:

  • Wayfinding signs are needed at key intersections, in lift lobbies and at the bottom of staircases. If possible use directional symbols, such as arrows.
  • Wayfinding signs should be used for all facilities: reception, hotel rooms, restaurants, spa, gym, conference suites, toilets, etc.
  • Each room or facility should be clearly signed with its number or name.
  • Long corridors should have signs halfway down to reassure visitors they are still on the right path.
  • Sign designs should be consistent throughout the premises.
  1. Improving health and safety

Hotels have a duty of care for all their staff and visitors and good signage can play a vital role in keeping people safe and helping you comply with health and safety regulations. In particular, you will need to clearly display signs which show where emergency exits are located and which help people follow the most appropriate pathway out of the building.

While wayfinding signage is best displayed in a way which matches the branding of the hotel, health and safety signs should be those which everyone knows and understands. Many of these use symbols and this makes them ideal if you have visitors from other countries who do not speak English fluently.

Conclusion

Designing the correct signage for your brand and location brings many benefits to hotels and their clientele. It helps customers find you, attracts passing trade, improves your brand identity and creates a better user experience inside your premises. At the same time, well-designed signs help you stay compliant with local regulations and make your hotel safer for staff and visitors.

If you are considering upgrading your hotel signage, visit our Restaurant and Hotels Signs page.

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The Importance of Effective Healthcare Signs

Signage is essential for modern society to function, we need signs to help us find our way, keep us safe and to provide important information. This is why we find signs everywhere, from traffic signs to the labels on our clothes. The need for good healthcare signs is exceptionally important as it has to provide a unique set of solutions.

What is the role of healthcare signage?
There are a number of functions that signage systems need to carry out in healthcare environments, these include:

  • Directing staff, patients and visitors to and from places within the building.
  • Identifying locations so that people know they have arrived at their destination.
  • Managing the flow of traffic within a location (from cars and ambulances externally to people and trolleys internally).
  • Managing security, medical risk and health and safety.

What issues do healthcare signs have to solve?
To be effective, good healthcare signage has to solve a range of important issues. Here we’ll look at several of them.

Literacy problems

According to the Royal College of General Practitioners, poor literacy levels among patients and visitors means that much of the current signage in use is ineffective, with up to half of visitors having problems understanding the medical terminology used on signs. For example, patients not knowing that radiology is where to go for x-rays or phlebotomy for blood tests.

The lack of clearer signs is a leading factor in the number of people missing or turning up late for appointments. Both the RCGP and the Patients Association believe that medical jargon and confusing signs should be replaced in hospitals, clinic and surgeries.

Instead, cardiology should be the heart department, radiology the x-ray department and so forth.
To cater for the many people for whom English is not their first language, the use of commonly recognised symbols is advised where it is practical – such as signs for washing hands or no entry.

Preventing inefficiency

One of the issues caused by poor signage is that it impacts on the efficiency of the healthcare centre. When people become lost, it wastes the time of practitioners, patients and visitors. People miss important appointments, schedules are put into chaos and waiting patients face longer delays. At the same time, countless hours of NHS staff time which should be used for the care and treatment of patients is lost helping people to their destination.

With staffing workloads already at elevated levels in the healthcare sector, a good signage system could go some way to alleviating the burden.

Improving wellbeing

A visit to the doctors or a hospital can be an anxious and a stressful time for patients and visitors alike. Unfortunately, a badly designed wayfinding system can exacerbate the problem, making people feel panicked and frightened. Increased stress means people are less likely to take in the visual clues to their whereabouts and this can make them disorientated. It can also result in angry and even violent behaviour towards others. Stress can also have negative effects on a patient’s health, raising blood pressure, increasing fatigue and causing headaches.

A well-designed wayfinding system can help patients and visitors arrive in a much calmer state, improving their wellbeing and reducing the risk to themselves or others.

Improving accessibility

The very nature of a healthcare environment means there are going to be plenty of people in the building with accessibility problems arising from disability, illness or injury. Good signage is a key factor in ensuring that these people get the most appropriate routes of access to wherever they need to go and that there is no discrimination.

Tips for getting healthcare signs right
Here are some general tips to help healthcare centres make their signs more effective for staff, patients and visitors.

  • Any signage system should be used consistently throughout the entire centre or even across a health authority.
  • Where appropriate, design signs to include easily understood symbols.
  • Use terminology on signs that everyone understands, not just the staff.
  • Use neutral or calming colours.
  • Place signs at the precise locations where people need them, for example, where people need to make decisions about which lift to take or corridor to go down.
  • Avoid overly busy signage by removing anything but essential information.
  • Avoid placing signs where they can be obscured.

Conclusion
Healthcare environments can often be large and busy places where things are hard to find and, for many users, challenging to access. At the same time, there is a lot of information that needs displaying. Effective signage makes these environments run smoothly and safely. It reduces risk, lateness, stress and workload, producing a calmer, more orderly and professional place for staff, patients and visitors.

If you work in a healthcare environment and are looking to upgrade your signage, visit our Healthcare Signs page to see how we can help.

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10 Convincing Facts About the Effectiveness of Business Signs

Marketing techniques come and go, but if there is one which has remained steadfast over the long-term, it’s the use of business signage. In fact, businesses have been using signs to attract customers since the days of the ancient Egyptians and the reason they remain so popular today is because they are so successful.

Of course, this being the 21st Century, no right-minded business person would take such a claim for granted without looking at the data. Thankfully, there is a lot of it about: sign manufacturers now have their own organisations which carry out research into the effectiveness of signs and which seek to find better ways to use them. In this post, we’ve put together some of the most convincing facts we can find to show you just how effective business signs are.

1. Signs are proven to attract new customers
Research has shown that 75% of people have, at some point, entered a store they had never been to before simply because of its signs. There are various reasons for this: attractive branding, great promotional offers, or stand out colours or designs. Whichever, a good business sign attracts attention and draws people into the store, increasing the likelihood of a sale.

2. Signs also stop customer ‘leakage’ 
Perhaps leakage isn’t the most technical of terms, but what it means is that many companies lose out on business simply because no-one knows they are there or because they cannot be found. Indeed, 60% of shoppers stated that the lack of a sign had prevented them entering a business premises.
Signs don’t just tell consumers where to find a business, either. They are used to promote products, sales and events that increase the likelihood of customers popping in to take a look at what’s on offer.

3. Signs generate word of mouth referrals
Another striking fact is that 75% of people have informed family and friends about a business purely from seeing its sign, without even going there themselves. If someone asks if there’s a specific kind of local business and we’ve not used one ourselves, we’re most likely to mention one we have seen. What usually makes such a business stand out in our memory is the sign.

4. Quality signs equal quality stores
There’s no truth what so ever that a high-quality sign guarantees a high-quality store. However, it is a fact that people believe this to be true. Indeed, 70% of consumers think that the quality of a sign reflects the quality of the business. From a marketing point of view, therefore, it is easily possible to change choppers’ perception of the quality of a business by investing in high-quality signs, such as those available from ESP Signs.

5. Better signs mean more purchases 
Following on from the point above, not only does the quality of a sign affect shoppers’ perceptions, it also impacts on their purchasing decisions. According to research, 67% of consumers are more satisfied when buying from a business that has high-quality signage. In this sense, the sign becomes a form of status symbol.

6. Signs kickstart new businesses
When a new business is launched it needs to work hard to attract customers. This can be difficult when it’s not yet making enough money to fund a major marketing campaign. Signage, however, has been proven to be a cost-effective solution that brings in a fantastic ROI. According to a recent study, newly launched businesses generate 50% of all their custom from their signs.

7. Attracting the customers who count
The great thing about signs is that they get seen by the local population. As 85% of local customers live or work within a five-mile radius of the businesses they use, signs provide one of the most highly targeted marketing techniques available. Virtually anyone who walks or drives by is a potential customer who can be attracted by the signage you display.

8. There for the changing community
Even if your store is well established within your area, it is still worth considering how changes to the local population can affect your business. In any typical suburb, around 15% of residents will move home each year. This means that after three years, around half the population will be newcomers.
The easiest way to ensure that the newcomers find your business is to put up a sign to let them know you are there. A third of all

9. Attracting impulse buyers
You’ll be surprised by the number of businesses who benefit from impulse buyers: people who drive by a fast food outlet and fancy a burger, someone grabbing a takeaway coffee from a petrol station. The incidences are numerous. But what helps these businesses get found are the signs they put up to attract impulse buyers.

10. Better legibility means better sales 
One of the requirements for a quality sign is that it is clearly legible to readers. Whilst eye-catching designs are important, if they prevent the message getting across clearly, they are hindering rather than helping communication.
Businesses who make sure that the important information is legible gain the most in terms of number of customers attracted and the revenue that signs generate.

Conclusion

If you haven’t been sure about the value of signage, hopefully, the facts mentioned above will convince you of how beneficial it can be. There are many useful types of sign you can use, such as storefront signs, window graphics, monolith signs, sales banners and illuminated signs. Each can have a different function and play a role in bringing customers to your door.
To find out more about the signs we provide as ESP Signs, check out our range of products.

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5 Ways Window Graphics Can Improve Your Business

If you’ve not considered installing window graphics, it’s perhaps time you did. Today’s technology means you can have custom made designs that turn every window on your premises into a brand enhancing, marketing opportunity. They can make your business more attractive, communicate important information and attract the attention of passers-by. Here are some of the ways window graphics are the way forward.

1. Improve the look of your premises
Completely transparent windows are not always the best idea. There are some businesses where, from the outside, the inside just doesn’t look inviting. A large, unadorned pane of glass makes that lack of attractiveness obvious to everyone.
In places like restaurants, diners like to have a feeling of intimacy while enjoying themselves. Customers in hair salons and chemists may want a degree of privacy. When they are on display to the entire street, however, it can feel more like being in a zoo with everyone staring in.

Well-placed and well-designed window graphics, like those from ESP Signs, can significantly improve the look of a building, attracting new customers and making those inside feel more comfortable. Some graphics can give glass a frosted or patterned effect that creates a cosy atmosphere whilst still letting the light in and giving those passing by a peek at the delights to be found inside.

Alternatively, there are full-colour, opaque graphics, which can use text, images and even photographs to brand a store, promote products or create an air of mystery about what’s inside. Even if you already use window displays, window graphics can be incorporated to enhance their design.

2. Window graphics help you get found
Most bricks and mortar businesses have a traditional facia sign above the entrance and this is a great way for helping customers to find you – from a distance. Those who are a bit nearer, however, are more likely to notice things at eye-level. While you can’t put a facia sign at this height outside the building, you can install eye-level window graphics.

Putting your company’s name, branding and other information at this height improves your ability to attract customers who are walking nearby. If that window graphic is well designed, it can become a memorable landmark that passers-by become familiar with. So, even if they don’t visit today, they’ll know where to find you when they need you next.

3. Boost brand reputation
Image is everything on the high street and the quality of your signage is crucial to your brand. According to research undertaken by Fed Ex, nearly 70% of consumers believe the quality of a business’ sign is an indication of the quality of its products and services.

Window graphics are able to play a significant role in this. Besides improving the attractiveness of your premises, they can also be used to create the right identity for your brand. Whatever image you which to portray, window graphics can be used to enhance it. They can be modern, retro, chic, lively, serious or fun and can be custom designed to incorporate your logo, corporate colours and fonts.

In this way, window graphics put your brand in open view on the high street and help improve its perceived value among customers.

4. Get your message across
As they can incorporate text, window graphics are ideal for communicating information and promoting events. Small graphics on entrance doors can display your opening times, phone number, email address and website URL. These details can help you take bookings or sell products online even when you’re closed.

As they are easy to install and remove, you can use temporary graphics to promote seasonal sales, product launches and other events. The can even feature QR codes or NFC tags so that customers can use their smartphones to find out more information, receive special discounts or get invites. These can also be used to generate social media likes that promote your events to a wider audience.

5. A cost-effective advertising solution
Placing adverts costs money, it doesn’t matter if it’s on AdWords or on the back of a bus. You don’t however, need to pay to place an advert in your window. If you think about all the people who will walk past your premises, this can be a very cost-effective solution to add to your marketing mix. One benefit of this is that customers who are interested don’t have to go anywhere to find you. If you are advertising something they want, they can walk right in and get it. A window graphic ad, therefore, dramatically improves the possibility that customers will take action.

6. Slash your advertising budget
If you want to place an advertisement elsewhere, not only will you need to pay for the ad, you’ll need to pay someone else to display it for you. So, in comparison to putting adverts on billboards, bus stops and other places around the town, you can save money by putting it on your own premises instead. The added advantage of this is that when people are attracted to it, they don’t have very far to go to find you. This can be very helpful because we tend to forget about most of the adverts we see, even if we are interested. However, when the advert is in the shop window, there is far more chance of people taking action.

With today’s computer design and printing technologies, window graphics have come into their own as a way to improve the attractiveness of buildings whilst helping businesses to promote their brand and market their products, services and events. They are affordable to buy, easy to install and remove, and a cost-effective way to make businesses stand out on the high street. Are window graphics a good idea? The answer’s as clear as glass.

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school signs at Castle Hills Primary

The Benefits of Internal and External School Signs

Good signage can bring many benefits to a school. It can improve punctuality, increase safety, celebrate achievement and promote the school’s values and brand. In this post, we’ll look at these benefits in more detail and show you the different types of signage that are best used for each purpose.

Improving punctuality

Punctuality is important to schools because it cuts down the amount of learning time which is lost. However, in large schools, it can take children quite a while to get from one classroom to another. If the average time taken moving between lessons is five minutes, then over an academic year, that adds up to 81 hours of lost teaching time. That’s equivalent to over three weeks of lessons.

Delays in getting from A to B are often caused by poor traffic flow within the school, especially when there are narrow corridors or entrances that become bottlenecks. Children may know they need to walk on the left or take a particular route when leaving a room, but they don’t always follow it. The easy solution for this is to install signs which remind the children what to do.

Ceiling suspended wayfinding signs are one of the best options for reminding students which side of the corridor to use as they can be seen from above in a crowded space. Simple arrow signs with ‘This Way’ written on them can be placed at eye-level opposite the doors to classrooms to show them the direction they need to take.

Using these signs, corridor traffic jams are less likely and the resulting delays they cause can cease, helping everyone get the next lesson started earlier.

Another punctuality issue is that people get lost. New pupils and staff, supply teachers and visitors can find unfamiliar school layouts very confusing. Even those who have been there a while won’t be familiar with every room in every building. For this reason, the use of well-placed and easily readable wayfinding signs is critical. These can include ‘You are Here’ maps, external signposts, and signs which indicate which department or room people have arrived at.

Increase safety

Safeguarding is at the top of every school’s list of priorities and signage plays a key role in keeping pupils and staff safe. Installing the necessary health and safety signs is particularly important. These will be needed across the school, especially in areas where potentially hazardous equipment and materials are stored and used, such as in science, technology and PE departments. You also need to ensure that fire alarms, fire exits and muster points are clearly signposted and that every classroom and corridor has a sign which tells where the nearest fire exit, alarm and muster point is.

In addition to the health and safety signs that schools have an obligation to display, many schools require other forms of signage to ensure that their own rules are adequately displayed. Typical examples include, ‘Staff Only’, ‘No Entry’, ‘No Ball Games’ and ‘No Hot Food to be Taken Out’ signs. These signs may need to be installed both internally and externally.

Celebrate achievement and promoting events

One of the main ways schools celebrate achievement or promote events is by displaying a printed PVC vinyl banner near the entrance gate. This enables it to be seen by pupils, parents, visitors and anyone else who passes by. They are often used to proudly display, ‘Outstanding School’ or ‘Best Ever GCSE Results’. They are also used let people know about open evenings, school productions, summer fairs and other events. Available in any design and in a wide range of sizes and shapes, promotional banners are a great way to make a big impact on a small budget.

Promoting core values and brand

Many schools promote their core values by creating a highly visual representation of key words which is put on show in a prominent place. To emphasise their importance to the school, the values, such as humility, compassion, integrity, courage and determination are made into large displays, often featuring the colours and corporate typeface of the school.

Signage is one of the best ways to display these words. For example, they can be hung in the main entrance as a series of floor to ceiling vertical banners, they can be printed onto large flags, created using stunning flat cut or 3D built-up letters on specially designed backgrounds. They can even be illuminated.

Whilst instilling your values is critical inside your school, externally, it is important to promote the school’s brand. As 70% of business customers believe the quality of a store’s sign reflects the quality of its products, it’s just as feasible that a similar number of people believe a school’s sign reflects the quality of its education. If a school wants to be proud of its brand and wants to attract new students and the best staff, it’s crucial, therefore, to have a school sign that does a good job.

There is a wide range of choices for external school signs, though monolith signs are very popular because they can be created to feature important branding symbols like your school logo, motto, typeface and colours. They are also glossy and professional looking whilst being hardwearing and durable.

Summing up

Great signage can help schools in a variety of ways, reducing lost learning time, helping pupils to stay safe, letting the local community know about your achievements and events, and for promoting your core values and school brand. For each of these, there are different types of sign that can be chosen, giving you a choice that is best for your purposes and your budget.
For more information about the signs available, check out our product range.

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7 Benefits of Using PVC Vinyl Banners for Local Marketing

When promoting your organisation locally, there are different solutions for different purposes. Sometimes you might need a local radio ad, a leaflet campaign or a vehicle graphic. One of the most popular methods of local marketing, however, is the PVC vinyl banner.

Tried and tested over many years, this form of advertising has a proven reputation for having an impact and today, with modern materials, computer-aided design and printing methods it’s never been easier to produce stunning displays at affordable prices.

Here are some of the main benefits of using PVC Vinyl banners for local marketing.

1. Versatility

PVC banners can be used for many different purposes both indoors and outdoors. They can be used to advertise businesses, promote events, highlight achievements, show people where you are, or display a message. Here are some examples of how they are used.

  • Local theatre groups promoting a production
  • Schools celebrating their ‘Outstanding’ Ofsted inspection
  • Art galleries promoting a special exhibition
  • Stores advertising a sale
  • Businesses showing where they are at exhibitions
  • Charities advertising fundraising events
  • Roadside cafés informing drivers they are just down the road
  • Craft and antique fairs, circuses and travelling fairgrounds giving dates and times
  • Wedding companies using ‘Congratulations’ signs for newlyweds
  • Building contractors advertising their ‘work in progress’

There are almost unlimited things you can do with a banner.

2. Portability

Another great advantage is that banners are portable. As they are simple to put up and take down, and easy to store and transport, they are the ideal, portable promotion material. This makes them perfect for those who move their business from place to place, such as touring theatre groups and stall traders, and for business exhibitions. They are also a great solution for annual events, such as Christmas fairs, seasonal sales or school fetes where they can be used year after year.

3. They go anywhere

PVC banner ads can be displayed virtually anywhere. They can be fastened to railings and fences, hung on the walls of your premises (inside and out), displayed as flags, tied to scaffolding or installed in exhibitions.

There is virtually nowhere they cannot be displayed, though, in some circumstances, such as on public roads, you may need to ask your local council for permission to hang them.

4. Unlimited design options

PVC banners are ideal for printing and with the aid of computer design, there is no limit to what you can create. You can custom design your banner with your own fonts, colours, graphics, vectors and photographs.

It’s not only what’s on the banner that can be customised either. Banners can come in a variety of shapes and in any size you need to make the impact you desire.

5. The ideal banner material

Banners, especially those hung outdoors, have to work in some harsh conditions. They get buffeted by the wind, pelted by rain and frozen in winter. They are constantly in the sunlight and can get very dirty. They get rolled up and unrolled, chucked in the back of vehicles, walked on, stretched and much more.

A lot of materials couldn’t cope with that amount of wear and tear over the long run. PVC banners can. They are robust, hard wearing and easy to clean. The tough PVC coating provides the perfect finish for the printed banner ensuring that it maintains a glossy and professional appearance. It also makes it waterproof and tear resistant, especially around the eyelet holes, even in high winds.

6. A hi-vis, high impact solution

With an eye-catching design, a banner can generate a lot of attention. Placed outside a premises or by the roadside, they can be seen by every vehicle driver, passenger and pedestrian who passes by. Depending on its location, this could be thousands of people every day.

At exhibitions they can be used as a call to action, drawing potential customers to your stand and helping to generate new leads and sales. On your own premises, they can be placed in the most advantageous places, advertising your products and services, enhancing your brand or, as some schools do, promoting your values.

6. Affordability

When you are considering which promotional method to use, you always have to consider your budget. Luckily, with prices starting at just £9.99, PVC banners are a very affordable option. This is why you will see so many of them around and used by every type of organisation, including sole-traders, non-profits and multinationals.

It’s not just the price, however, that’s important. If you are a business, you’ll also want a return on your investment. With their longevity and the potential to get seen by thousands of people every day, a PVC banner can help you reach a far wider audience for your money than a local radio, newspaper, or local directory advert.

Summing up

As you can see, PVC vinyl banners offer organisations a great deal. They are versatile, portable, can be placed almost anywhere, you can create bespoke designs in a variety of shapes and sizes, they are hardwearing and durable, have genuine high-impact and are affordable. What’s not to like about them?

If you are interested in creating a banner for your organisation, get in touch or take a look at our banner page.

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Guide to Using Wayfinding Signs

Whether you’re a store, a school, an outdoor centre or any other organisation, it’s important that the people who visit your premises are able to find their way around. The best way to help them do this is through the installation of wayfinding signs. However, before commencing installation, here is some advice that will help you make the most of your signage.

Basic rules for wayfinding signs

Wayfinding signs inform people in an unfamiliar environment about where they are and how to get to the places they need to be. To make wayfinding signs successful, they need to be part of a wayfinding system that it strategically designed to help them navigate complicated layouts.
More than this, though, you also need to think about the way people behave when finding their whereabouts in new places and there are three basic rules that you should consider when setting up a wayfinding system, these are:

  1. Signs should not have to make visitors work things out for themselves. Instead, they should provide a clear and comprehensive system of navigation that is consistent throughout the premises.
  2. Wayfinding signs should be concise and to the point, giving only the information that is needed. Motorway signs, for example, usually inform you of the next major town, but they won’t list all the towns that follow.
  3. In order to ensure that essential information is communicated in a clear way, any extraneous elements should be avoided – this is why many wayfinding signs for toilets use the universally recognisable toilet symbol but don’t have the word ‘toilet’ written on them.

Developing your wayfinding system

When developing your own wayfinding system, there are a number of factors that you should consider. The first of these is the key landmarks on your premises that visitors are likely to remember and can use to help create their mental map of their surroundings. These may include entrances, receptions, stand out architectural features, permanent art displays and various other features. Creating wayfaring signs that reference these places or using these as places to locate signs can make navigation much easier.
Orientation is another important factor. Many large environments like shopping centres and parks, for example, have maps with a ‘You are here’ sign which help visitors get an understanding of where they are in relation to everywhere else. In smaller areas, it can be important to use signs to state the current location as this will help visitors navigate from place to place or landmark to landmark. In large environments, it can also be useful to show distances or travelling times to places being pointed to.
Finally, remember to incorporate directional navigation, with signs that use arrows or are pointed in shape.

Types of wayfinding sign

When developing a wayfinding system, there are four different types of sign you can use, each with a different function.

  • Identification signs are used to identify specific locations. In supermarkets, we often see these hung from the roof so that customers can find their way to particular kinds of products. In schools, they are often placed at the entrances to departments and rooms. They also include signs to identify specific facilities, such as a reception.
  • Directional signs are used to point people in the direction of a location. These can be placed on walls or fixed to signposts and are usually strategically placed.
  • Information signs are used to give more detailed information, such as opening times and visitor instructions.

Warning signs are an important element of a wayfinding system, for example, helping people know where to find a fire escape, showing that smoking is not permitted and preventing entry to staff only areas.

Using the right typeface

When choosing a typeface for your wayfinding signs, it is important that it is easy to read, with well-proportioned lettering and reasonable line spacing. Ideally, you should choose a sans serif type with clearly obvious ascenders and descenders.

Designing the signs

A good sign is clearly visible against its background, easy to read and in a size that enables it to be read at the distances required.
When designing a wayfinding system to be used throughout a premises, the most important attribute is consistency. If all the signs have a similar design, visitors quickly begin to recognise them as wayfinding signs. Without consistency, people get confused and, consequently, lost. To maintain consistency, use the same sign shape, iconography, typeface and colours.

Summing up

As you can see from this article, if you are using multiple wayfinding signs, it’s important to create a wayfinding system that visitors can quickly understand. In a sense, its similar to the system of road signs we follow when driving. To be successful, your system needs to have a consistency of design, a clarity of message and an understanding of the most appropriate locations within your premises to strategically place the signs.
If you need advice in designing your wayfinding system or creating your signs, call us on 01282 222050.

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8 Benefits of LED Illuminated Signs

Signs play a vital role in promoting your business. They let customers know where you are, they show what kind of business you are, and they help create the public perception of your brand. For a sign to work successfully, however, it needs to be visible: both in the sense that it can be seen and in the way it stands out from all the other signs in the vicinity. And this is where LED illuminated signs come into their own.

Here are eight reasons why LED illuminated signs are the ideal solution for businesses.

1. Prominent visibility

The human eye is naturally attracted to brightness, especially where it contrasts with its surroundings. One of the advantages of LED signs is that their brilliance makes them stand out, even in bright sunshine, enabling them to be clearly read from a distance and close up. This means, that on a street with a lot of competing business signs, an illuminated sign has a greater chance of being noticed by consumers. In this sense, it can give you an advantage over your competitors.

2. 24 hour visibility

One of the problems with unlit signs is that the darker it gets, the less effective they are. During the winter months, this means they could stop attracting customers even during regular business hours. For a business that operates mainly in the evenings, such as a restaurant, the effectiveness of an unlit sign depends entirely on street lighting or light coming from other sources.
Bright LED illuminated signs stand out in the dark, helping night-time business attract customers and enabling businesses which operate 9 to 5 to promote themselves to passers-by even when they are closed. The latter is ideal for those companies that are situated in busy public areas or on traffic routes.

3. Improve brand perception

70 percent of customers believe that the quality of a sign reflects the quality of its goods and services. LED illuminated signs give the impression that your business successful and this helps promote the perception of quality. In addition, LED can be used to illuminate a variety of high quality fabricated letters, glass and other architectural signage that depicts your branding.

4. LED sings provide better illumination

Compared to fluorescent and neon lighting, LEDs have more advantages for business signage. They maintain constant brightness, don’t flicker, and you won’t suffer from having part of your sign darker than the rest. Not only does this mean that the sign works more effectively, it gets rid of the poor perception that a badly lit sign can give and the damage this can do to attracting customers.

5. Extended life

There is nothing more embarrassing than a broken sign, whether that’s a missing letter or a dead bulb. Thankfully, LEDs can last for up to 100,000 hours, that’s about 6 years longer than a neon or fluorescent alternative. And, because they are not reliant on gas, which can leak from the bulb, LED brightness is consistently maintained. For this reason, they are the most cost-effective solution for illuminated signs.

6. Cheap to run and eco-friendly

Keeping a business sign illuminated 24/7 used to be quite expensive. However, LEDs are a low-energy solution that uses up to 80% less energy than neon bulbs. This means they are more efficient and much cheaper to run and produce a much smaller carbon footprint.
Another eco-friendly advantage is that LEDs, unlike gas tube lights, don’t contain environmentally hazardous substances like mercury.

7. Minimum maintenance required

LED illuminated signs need little maintenance when compared to other forms of illuminated signage. Longer lasting and with consistent and even brightness, the lights will seldom need replacing. They are easy to clean, too. As most of their energy is converted into light, they don’t get hot, making cleaning a quicker and less hazardous operation.

8. Better design options

Thinner in size than neon or fluorescent bulbs, LEDs give businesses far more versatility in design options. They can be used to illuminate fabricated letters, glass and other architectural signs. They are available in a wide combination of colours and can even be animated or have colour changes. This is possible because LEDs are created from multiple, separate bulbs, each of which can be individually programmed to operate in the way you desire.

Summing up
For businesses wanting to stand out from the crowd and be visible 24/7, illuminated signs are the ideal solution. However, if you want an illuminated sign that gives you the highest quality display with the widest range of design options, and which is cheap to operate and low maintenance, then an LED illuminated sign is the best option.

So, whether you simply want to display your logo and phone number or a want the impact of full-colour vehicle graphics, get in touch with ESP Signs. We provide a cost-effective vehicle graphics solution that can transform your transport into a powerful advertising platform.

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How Monolith Signs Can Benefit Your Business

Monolith signs are one of the most common business signs people see, which is no surprise considering how effective they are. However, if you haven’t heard the term before it’s possibly because the monolith also has various other names within the industry. It is sometimes referred to as a post mounted sign or a free standing sign. In this post, we’ll look at the various uses monolith signs can be put to and the advantages they provide.

The streetwise sign
One of the advantages of a monolith sign is that it is free standing. This means it doesn’t need to be attached to a building and can be placed almost anywhere. This makes it the ideal signage to draw attention to businesses that are set back from the road or away from the main highway. If you are hidden away on an industrial estate or your premises is obscured by a wall or trees, you can place a monolith sign near the main road so that customers and other visitors can find you easily. Used this way, these signs are a key way for businesses to increase footfall and sales.

At the same time, being prominently placed near the side of the road lets the monolith sign advertise your business to every passing vehicle and pedestrian, ensuring that you get optimum value from your investment.

Showcase your talents
One of the most popular uses of monolith signs is on construction sites. Whenever you see building work in progress, you’re likely to see companies advertising their presence by erecting a temporary free standing sign at a convenient location on the site.

Although this form of advertising was originally used by larger construction companies, today, it is also used by much smaller businesses such as local builders.

There are several advantages to these signs. Firstly, by placing your company name on a live construction project, you are advertising your presence to those who live nearby. This openness about who is conducting the work tells the locals that you are being accountable for the work you do and any disruption you may cause. This is good PR and works to enhance your brand.

Secondly, when those who pass by see the quality of the work you are doing, the monolith sign will tell them who has done the work. This advertises your company and promotes your brand’s reputation for excellence. As a result, other customers are more likely to ask for your services too.

Finally, if you are building houses or other premises in order to sell them, the presence of your monolith sign will drum up interest with potential buyers during construction.

Signs that make a statement
Monolith signs are the ideal way to make a branding statement about your organisation. They can be impressively constructed to promote the status and reputation of your company and announce to customers that they have arrived at your premises.

There are many styles of post-mounted signs you can choose, from simple flat panel signs to elaborately shaped and fabricated corporate designs. They can be finished in virtually any colour, have a hard-wearing, stove-enamelled finish or architectural powder coating. The posts themselves can be manufactured from wood, galvanised steel, satin finished stainless steel or powder-coated aluminium. The signs can even be protected against graffiti.

If you want to promote your business as a successful company, then you can’t go wrong making a statement with a well-designed, carefully placed, monolith sign.

High visibility signs
One of the reasons monolith signs are so attractive is that they are highly versatile. This means it is possible to erect them in the most advantageous way to have maximum visual impact. You can build these signs high or low, tall or wide. It is also possible to erect them so that they are multi-directional, enabling traffic coming in any direction to easily see them.
Using this versatility improves the visual effectiveness of the sign and draws in more customers to your business.

Conclusion
Monolith signs are everywhere and are used by all kinds of organisations. We see them on the front of schools, on service stations, outside retail estates, at the entrance to hotels and restaurants, at the side of busy roads and in public spaces. It doesn’t matter if you are a multinational corporation or a local business, if you want to capture the attention of passing traffic or need to show people where your business is situated, a post mounted sign can be one of the most effective ways of doing the job.

If you are considering using a post mounted sign to advertise your business, check our monolith signs page or contact us on 01282 222 050. We’ll be happy to help.

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6 Benefits of Window Graphics

When it comes to promoting your business and your brand on the high street, every window in your store is an opportunity. With today’s technology and materials, modern window graphics make it easier than ever to make your mark. They help you improve the look of your premises, attract the attention of passers-by, communicate with customers and enhance the reputation of your brand. In this post, we’ll look at six benefits of window graphics that you shouldn’t miss out on.

1. Make your premises more attractive
Bare windows can cause problems for stores. If you are a café or restaurant, for example, some customers might not want to be sat in full view of the public. Shops that have window displays face the task of updating them regularly before they begin to look stale. Some shop fronts simply look plain or unattractive.

Window graphics, however, help you to improve the look of your store. Frosted and patterned graphics can create a cosy feel for cafes and shops and can look far better than old-fashioned curtains or dusty old blinds. Similarly, full-color opaque graphics can illustrate the products you sell by showing them in an attractive setting and, by hiding the store inside, they create an enticing air of mystery about what’s on offer. Those stores with window displays can use window graphics to frame their display in creative and appealing ways.

2. Enhance the reputation of your brand
If image is important for your business, using window graphics to make your premises more attractive can also improve the perceived value of your brand. Designs can be smart, chic, contemporary, nostalgic, fun or serious. Whatever image you need to portray, it can be achieved through the choice of design you use.

In addition, it is possible to produce window graphics that contain your corporate logo, colours and fonts so that you can take your branding out of the shop and place it in direct view on the high street.

3. Help customers find you
The traditional way for stores to get noticed and to get found by customers is to have a facia sign above the door or windows. Whilst this is helpful for people looking from a distance, those nearer to you will have more chance to see you if you attract them at eye level.

By placing your name, logo or other information at eye level on a window graphic, you are able to advertise and communicate far more successfully with customers who are walking past. What’s more, if you have a memorable design, those customers that might not want your services today will have a better chance of remembering where you are in future. In this sense, a window graphic can become a familiar landmark on the high street that can have an impact over the long term.

4. Inform your customers
The great thing about window graphics is that it can be used for all kinds of communication. Besides branding and decoration, you can use graphics on windows and glass doors to inform customers about the products you sell, the services you provide, your opening times, website and email addresses and your phone number. These can be used to entice customers in or help them get in touch via another channel if the actual store is closed. In this way, a hair stylist, for example, can use a window graphic to generate bookings out of business hours.

You can also use graphics for simple things, like showing which is the entrance and exit to a store, or from preventing someone walking into a clear pane of glass. Current building regulations stipulate that any full-height glass in windows, partitions or doors must be marked correctly with ‘glass manifestation’ to make sure people know it is glass: window graphics can be used for this purpose.

5. Effective promotion of events
Window graphics can be easily removed which makes them exceptionally useful for short-term promotions. If you are having a sale or holding an event it is possible to create a temporary window display that gives full details to your existing customers and to those who are passing by and may be interested.

One of the great things about these particular signs is that they can be used for marketing in the build-up to the event. For example, including a website link or a QR code on the display can enable you to get people to sign up for the event or like and share it on social media. In this way, a window graphic can assist with online marketing too.

Temporary window graphics can also be used for seasonal marketing, such as making your store look festive during Christmas.

6. Slash your advertising budget
If you want to place an advertisement elsewhere, not only will you need to pay for the ad, you’ll need to pay someone else to display it for you. So, in comparison to putting adverts on billboards, bus stops and other places around the town, you can save money by putting it on your own premises instead. The added advantage of this is that when people are attracted to it, they don’t have very far to go to find you. This can be very helpful because we tend to forget about most of the adverts we see, even if we are interested. However, when the advert is in the shop window, there is far more chance of people taking action.

As you can see, window graphics are an opportunity not to be missed. They can make your premises more attractive, enhance your brand, help customers find you and let them find out information about you and about the events you are holding. They can also save you money.

If you are interested in using window graphics at your premises, check out our window graphics page.

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Do Your Health and Safety Signs Meet Regulations?

If you run a business, you have an obligation to use health and safety signs, where necessary, to keep employees safe whilst on your premises. In this post, we’ll look at what your responsibilities are and show you how to use signs to stay compliant with EU directives and UK law.

When do you need a health and safety sign?

Current regulations require employers to make sure that health and safety signs are in place and maintained in situations where there is “a significant risk to health and safety that has not been removed or controlled by other methods.” At the same time, a sign is only required when it has the potential to reduce the risk.

How to find out if a sign is needed?

In order to work out if safety signs are needed, you will first need to carry out a risk assessment. This is required under the Management of Health and Safety at Work Regulations 1999. The outcome of the risk assessment will identify any hazards, the risks associated with them and the control measures which must be implemented to protect people.

If, after those control measures have been put in place, there are still significant risks that employees need to be aware of, signs must be used to warn them. Do note, however, that a sign cannot be used as a replacement for a safety control.

Fire signs

Some fire signs are operated under separate legislation, so, even if they are not needed for health and safety hazards, they may still be required for other purposes, for example, showing the nearest evacuation exits or the location of fire alarms and extinguishers. Check with your local fire service that you are following procedures correctly.

What is a safety sign?

A health and safety sign is a sign that provides information or instructions about health or safety. Varieties of signs include a signboard (e.g. a sign on a wall), an acoustic signal (fire alarm), a colour (red for danger) or an illuminated sign. They also include verbal instructions and hand signals.

A signboard is one of the most common forms of health and safety sign. It provides information by using colours, shapes, symbols and pictures and, in many instances, is accompanied by text. Signboards are used for a variety of purposes, these include:

  • prohibition signs, e.g. no entry
  • warning signs, e.g. danger: slippery surface
  • mandatory signs, e.g. eye protection must be worn
  • emergency signs, e.g. emergency exit

 

How signs should be used

Signs should be placed where they are most appropriate and where they are easily visible, for example, at the entrance to a room where there is a hazard or near a hazardous piece of machinery. If an employee’s vision is restricted because of their work or protective clothing, additional measures need to be implemented, such as adding a warning sound or by illuminating the sign.
To ensure that all signs are clear and legible and that people can quickly learn their meaning, regulations now require businesses to use standardised signs that are common across the EU. Although there might be slight differences in design, the intention is that whichever EU country they are used in, all EU nationals will know what the signs mean, even if the text underneath is written in a foreign language. This means that companies can no longer place homemade signs on their premises unless they conform with EU regulations.

Sign Maintenance

Under EU regulations, employers have a duty to ensure that all health and safety signs are properly maintained so that they can continue to carry out their function. For signboards, this means they need to be routinely cleaned to prevent their instructions being covered by dirt or dust and that they are not covered or hidden behind by pieces of equipment left by employees.
At the same time, signs need to continue protecting employees in the event of a power failure, for this reason, either emergency lighting should be installed or the signs need to be made from phosphorescent material. This requirement does not apply if a power failure removes the hazard.

What makes a good signboard?

In order to fulfil their function and adequately protect employees, signboards should be appropriately large and clear enough to be seen and understood. The size needed will depend on the distance over which the sign needs to be viewed.

As most signboards are needed on a permanent basis, they need to be durable and long-lasting. They should be able to withstand occasional bangs and scrapes and resist fading in sunlight. In addition, they need to be securely positioned so that they do not become loose or displaced.

Summing up

If you are an employer, hopefully, this post will have given you a better understanding of your obligations when it comes to using health and safety signs in your workplace. You should know what those regulations are, what kinds of signs you need to use and how to use and maintain them.

If you require signage that will help you comply with regulations, check out our range of health and safety signs. We provide signs in a vast range of sizes, materials and messages for use in businesses, construction sites, schools and public buildings. We also provide information signs for everything from washroom hygiene to dog walking and smoking.

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7 Ways Vehicle Graphics Benefit Your Business

If you want to learn about the impact that signs have on a business, you have to look to America. In the US, universities, businesses and trade organisations undertake significant research into the ways that signage affects consumers. In this post, we’ll take a look at some of the surprising statistics that this throws up and the implications it has for using signs.

Whilst it would be more helpful to have UK research statistics, any research done here appears to be kept under wraps. This is hardly surprising. If the US statistics are anything to go by, knowing the impact that signs have could give you a serious advantage over your competitors. However, the similarities between the UK and US consumer habits are such, that signs are likely to have the same effect on consumers over here as they do in America. With that in mind, here’s what the US research tells us.

1. External signs have been proven to attract new customers

According to research undertaken by Fed-Ex and Ketchum Global Research, 76% of shoppers have visited a store they had never been in before simply because of the external sign. Data from the International Sign Association (ISA) also tells us that external signs are responsible for half of all new customers.
The conclusion we can draw from this is that an effective outdoor sign can increase your visitor numbers. If you don’t yet have an external sign, this should be a good enough reason to persuade you. If you’re not convinced, then perhaps the fact that 60% of shoppers find the lack of a sign a deterrent to entering a business premises, might make you reconsider.

2. Signs improve your sales

If you invest in signage, you want a return on that investment. The good news is that research shows that signs can improve your sales. 60% of consumers in the Fed-Ex research said that they had bought a product or service because they had been attracted to it by a sign. Even better, according to Visual Logistix, point of sale signs can increase add-on purchases by as much as 70%.
So, not only do signs increase visitor numbers, they also help you sell more products and then cross-sell at the checkout, too.

3. The quality of your signage affects customer perception

Not all signs are effective. Over 50% of consumers surveyed by Fed-Ex claimed that poor signage had put them off entering a business premises. Poor signage included bad spelling, old and tatty signs, obscured signs and those that were just badly designed or manufactured.

The quality of your sign also has an impact on your business’ reputation. Almost 70% of consumers think that the quality of your signage reflects the quality of your products and services. So, if your signs are shoddy, it’s likely that customers will spend their money elsewhere.

In this sense, you can see how important signs are to your company’s branding: the two are directly linked in the mind of the shopper. If you are going to invest in a sign, get it done by a specialist sign making company.

4. Improving the quality of your signs improves your sales

According to research from the Economic Centre at the University of Cincinnati, 60% of companies stated that improving the design and quality of their signage and making it more visible to customers helped improve sales. The companies that invested in these enhancements saw profits increase by an average of 10%.

5. Legibility is crucial

The single most important element of any sign, both for businesses and consumers, was legibility. The easier it was to read, the greater its effectiveness. Legibility, however, did not just boil down to the style of font used on signs. Font size dictated how legible the text was over longer distances, the contrast between the background and font colour affected how clearly the text could be seen and, for street signage, the use of illuminated signs dramatically improved legibility at night and in poor light.

If you are going to update your signage, it makes sense, therefore, that improving legibility is put at the top of your list of priorities.

6. Good signage has a word of mouth effect

One surprising finding from the Fed-Ex research is that eye-catching signage has a knock-on effect. 75% of consumers reported having told others about a business simply because of its sign. In this sense, a sign not only affects those who see it, but also those they know. If someone is asking friends if they know of a particular type of business, someone who has seen a relevant sign can pass that information on. However, this is only likely to happen if the sign signifies quality.

Summing up

Vehicle signage is one of the most popular forms of advertising and used by everyone from local businesses to large multinationals. When you travel on the roads today, you will see that nearly every form of commercial vehicle takes advantage of this: it’s on driving instructors’ cars, plumbers’ vans and supermarket lorries. It is such a successful medium that public transport companies even sell the space on their vehicles for others to advertise.

So, whether you simply want to display your logo and phone number or a want the impact of full-colour vehicle graphics, get in touch with ESP Signs. We provide a cost-effective vehicle graphics solution that can transform your transport into a powerful advertising platform.

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Duffins External Sign

6 Amazing Statistics That Change the Way Businesses Use Signs

If you want to learn about the impact that signs have on a business, you have to look to America. In the US, universities, businesses and trade organisations undertake significant research into the ways that signage affects consumers. In this post, we’ll take a look at some of the surprising statistics that this throws up and the implications it has for using signs.

Whilst it would be more helpful to have UK research statistics, any research done here appears to be kept under wraps. This is hardly surprising. If the US statistics are anything to go by, knowing the impact that signs have could give you a serious advantage over your competitors. However, the similarities between the UK and US consumer habits are such, that signs are likely to have the same effect on consumers over here as they do in America. With that in mind, here’s what the US research tells us.

1. External signs have been proven to attract new customers

According to research undertaken by Fed-Ex and Ketchum Global Research, 76% of shoppers have visited a store they had never been in before simply because of the external sign. Data from the International Sign Association (ISA) also tells us that external signs are responsible for half of all new customers.

The conclusion we can draw from this is that an effective outdoor sign can increase your visitor numbers. If you don’t yet have an external sign, this should be a good enough reason to persuade you. If you’re not convinced, then perhaps the fact that 60% of shoppers find the lack of a sign a deterrent to entering a business premises, might make you reconsider.

2. Signs improve your sales

If you invest in signage, you want a return on that investment. The good news is that research shows that signs can improve your sales. 60% of consumers in the Fed-Ex research said that they had bought a product or service because they had been attracted to it by a sign. Even better, according to Visual Logistix, point of sale signs can increase add-on purchases by as much as 70%.
So, not only do signs increase visitor numbers, they also help you sell more products and then cross-sell at the checkout, too.

3. The quality of your signage affects customer perception

Not all signs are effective. Over 50% of consumers surveyed by Fed-Ex claimed that poor signage had put them off entering a business premises. Poor signage included bad spelling, old and tatty signs, obscured signs and those that were just badly designed or manufactured.

The quality of your sign also has an impact on your business’ reputation. Almost 70% of consumers think that the quality of your signage reflects the quality of your products and services. So, if your signs are shoddy, it’s likely that customers will spend their money elsewhere.

In this sense, you can see how important signs are to your company’s branding: the two are directly linked in the mind of the shopper. If you are going to invest in a sign, get it done by a specialist sign making company.

4. Improving the quality of your signs improves your sales

According to research from the Economic Centre at the University of Cincinnati, 60% of companies stated that improving the design and quality of their signage and making it more visible to customers helped improve sales. The companies that invested in these enhancements saw profits increase by an average of 10%.

5. Legibility is crucial

The single most important element of any sign, both for businesses and consumers, was legibility. The easier it was to read, the greater its effectiveness. Legibility, however, did not just boil down to the style of font used on signs. Font size dictated how legible the text was over longer distances, the contrast between the background and font colour affected how clearly the text could be seen and, for street signage, the use of illuminated signs dramatically improved legibility at night and in poor light.
If you are going to update your signage, it makes sense, therefore, that improving legibility is put at the top of your list of priorities.

6. Good signage has a word of mouth effect

One surprising finding from the Fed-Ex research is that eye-catching signage has a knock-on effect. 75% of consumers reported having told others about a business simply because of its sign. In this sense, a sign not only affects those who see it, but also those they know. If someone is asking friends if they know of a particular type of business, someone who has seen a relevant sign can pass that information on. However, this is only likely to happen if the sign signifies quality.

Summing up
The research undertaken in the US can help businesses in the UK assess the effectiveness of their own signs. The lessons we learn are these:

  • All signs need to be of a quality that matches your brand identity and which appeals to consumers.
  • Removing poor quality signs and repositioning their replacements for better visibility can significantly improve profits.
  • External signs (including facias, banners, window graphics, post and panel, monolith and illuminated signs) can increase customer numbers and sales. The same can be said of vehicle signs.
  • Internal signs, especially at PoS, can improve sales.

If you need high-quality signage to increase your customer numbers and improve sales, check out our product range or call us on 01282 222 050 to see how ESP Signs can create the perfect sign for you.

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6 Ways Signs Can Improve Your On-Site Branding

Business signs are one of the most important components of your on-site branding arsenal. They can strengthen corporate cohesion amongst employees and enhance your identity with customers and visitors. In this post, we’ll look at six ways you can use signage to promote your brand.

1. Show customers where you are

If you want people to find your business, you need to make sure they know where you are. For this reason, external signs are absolutely crucial. A good sign will identify your company using your name, logo, corporate colours and font.

A great sign, however, will also make a statement about the type of business you are. To achieve this, consider using 3D lettering or LED illuminated signs that have the ability to attract the attention of potential new customers. Investing in a sign that has the wow factor can reap substantial benefits.

2. Use your windows wisely

Window graphics turn bland pieces of glass into exciting branding opportunities. They are ideal for placing logos in places where people can see them as they pass by. They can also look very classy. By frosting the windows and only letting people partially see what’s inside, they create an air of mystery that gives the impression of a successful, upmarket business.

What’s great about window graphics is that you can create them in almost any colour, size and design. This makes them ideal for branding purposes.

3. Let people know they have arrived

It can be embarrassing if customers enter your premises and ask if they have come to the right place. It’s a particular problem for businesses that share office blocks or have restrictions on displaying external signs. This is why many companies now invest in lobby signage. You’ll often see the name of the company boldly signed above the reception desk, clearly visible as someone enters through the door.

Lobby signage does a couple of important things. Firstly, it puts visitors at ease because they are immediately informed they have arrived at the right place. More importantly, it establishes the space as your business’ domain. You’ve put your name clearly out there for everyone to see. The simple act of doing this gives your brand kudos together with an air of permanence and reliability.
There are lots of ways you can create bold and memorable lobby signs using flat cut or 3d built up letters. These can be made from a variety of metals or from coloured acrylic.

Use signs for subtle, immersive branding

Great branding should be used subtly throughout your building. So, whilst you may have statement signs on windows, entrances and in the lobby, elsewhere you can reinforce your branding by placing it on more functional signs, such as door signs.

If you have a lot of offices in your organisation, it can be difficult for employees, visitors and customers to find the person or the room they are looking for. The easiest way to help them whilst promoting your corporate image is to use branded door signs.

There are two main options to choose from. If you have doors with glass panels, you can opt for window signage. If not, you could use acrylic signs which can either be attached to the door itself or as a plaque at the side of the door.

As staff may come and go, it can be a wise move to create banded door signs that have a removable slot for name inserts.

5. Extend the scope of your branding

A quick walk around your premises might lead to some surprising findings about the number of different signs you use. Many of these may be suitable for branding purposes and left unbranded, are missed opportunities.

One good example is opening hours signs. These are usually displayed prominently for customers to see, often in shop windows.

Rarely, however, do companies make the best use of them for branding. The same applies to the wayfinding signs that you see hanging from the ceilings in schools, supermarkets and other stores. Using these for branding is a great way to remind customers what your brand identity looks like whilst helping them navigate their way around your premises.

6. Use decorative signage to enhance your environment

Business premises with sterile, blank walls aren’t the most welcoming of places for customers, nor do they create the most convivial environment in which to work. By using decorative signage, you can make your internal space a much more vibrant and exciting place to be whilst enhancing your branding at the same time.

With decorative signage, using a mixture of acrylics and flat cut letters, you are not restricted to just using your logo or name. For example, you could take key words or phrases from your mission statement and create these in your corporate font or colours to produce a striking feature that epitomises the values that your company stands for. A famous example of a company that does this is the internationally renowned ‘11 Madison Park‘ restaurant in New York.

Final thoughts

Using signs for branding within your company’s premises can bring significant benefits. They help establish and convey your values to customers and staff, they make customers become familiar your identity and they play a part in making you stand out from your competitors.

If you are looking to enhance your on-site branding, whether you need illuminated, external signage, acrylic door signs, or stunning 3D lobby and decorative wall signs, check out our product range or call us on 01282 222 050 to see how ESP Signs can create the perfect branded signs for you.

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The Trawlerman - Illuminated Sign

6 Tips for Creating Business Signs That Get Noticed

Great business signs can have a powerful effect on your business. They help promote your brand, show customers where you are or how to find you, and let them know about your upcoming events. However, some signs are far more effective than others and in this post, we’ll share our top six tips to help you create a sign that that gets you noticed.

1. Think about where the sign is going before you design it

If you are going to invest good money in a company sign, you want it to have the greatest impact. The number one reason some signs fail to do this is that they are put in the wrong place.

The first thing you need to consider is the actual location. If you want the sign to be noticed, you need to put it on display in a place where plenty of people can see it. If you are using a roadside banner, for example, you’d be much better off putting it on a busy road rather than a quieter one.

You should also think about things that might obscure your sign. If your sign is designed to be seen from a distance, the higher you place it, the better. This way, things like cars, walls and trees won’t get in the way.
If your sign is meant to be read close up, it really should be placed at eye level, so that those waking past can spot it easily.

2. Choose the right colours

Before choosing the colours of your sign, you need to think of the background on which it is going to be placed. Put a green sign on a green wall and rather than standing out, it’s just going to be camouflaged. So, ideally, you want a colour that contrasts with the background. If necessary, change the colour of the background first.

Besides the background, the next thing you may want to bear in mind is your existing corporate colours. If you have an established business whose branding has been associated with specific colours (e.g. Tesco uses red and blue and Sainsbury’s uses orange), it doesn’t make sense to change these as it may confuse your existing customers. If this applies to you, stick with your usual colour scheme.

The three other factors you need to think about are these. Firstly, make sure any colours you wish to use are not going to land you in hot water. If your business is in a conservation area, for example, your sign may have to blend in with the existing location – in which case, bright orange might not be acceptable to your local council.

Secondly, if there are no restrictions, vivid colours that contrast with the local environment are far more likely to get noticed. If you want your sign to be seen at a distance, it can often be worth putting a light lettering on a darker background, white on red, for example, than the other way around.

Finally, consider the palette you use. Some colours clash quite badly and can be off-putting. Other combinations make for poor readability: yellow, for example, can be difficult to read on a white background.

3. Make sure your sign can be seen in the dark

To have the greatest impact, you want your sign to be visible at all times and this means during the night and on dull days. This is especially important for those companies whose core business hours are in the evening, such as cinemas, restaurants and bars.
If you want your sign to be visible in the dark, it really should be in a place that is well lit. Whilst you can install lighting, by far the most effective thing you can do is purchase an illuminated sign. These light up in the dark and can have a striking effect over long distances. There is a wide range of designs you can use, including individually illuminated letters.

4. Ensure your sign can be read

While font style can be an essential element of your branding, it can also play a crucial role in your sign’s effectiveness. If you choose a highly cursive font, some people might find it difficult to read, especially from a distance. Plainer fronts, known as ‘sans-serif’, e.g., those without fancy curves or tails, are much easier to read.

Other factors you need to consider are the size of the font, the space between letters, and the font colours.

5. Check your sign text is accurate

Many signs are simply worded and this makes it easy for customers to take the information in. However, you do need to make sure that what you say is accurate. A missed dot in your email address or a wrong digit on your phone number could lose you a lot of business.

Badly written text can also affect your reputation and put customers off. The internet is full of pictures of badly worded signs with missing apostrophes, spelling mistakes and unintentional gaffes. The last thing you want is pictures of your sign being passed around on local Facebook groups.

6. Use a manufacturer that offers bespoke sign design

To have the greatest impact, you need a sign which is well designed. The best way to achieve this is to work with a sign maker that understands what your company is trying to achieve and can create a bespoke design for you. They will help you choose the right sign for the right purpose and help you create a design that enhances your brand and puts your message across in the most effective way.

Conclusion

As you can see from this post, there is a lot to consider when you want to create a sign that gets noticed. You need to think about everything from where you want to place it, to the colours, text, front and brightness – and these all need to match the type of sign you need and the job you want it to do.

So, whether you need a 3D, illuminated, shop front name board, some stunning van graphics or state of the art, branded exhibition signs, check out our product range or call us on 01282 222 050 to see how ESP Signs can create the perfect sign for you.

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Built Up Illuminated Sign

8 Ways Local Businesses Can Use Signs for Marketing

Keeping your business thriving can be tough for local companies. Not only is there competition from your local rivals, you may also have to take on the challenge of online competitors.

For this reason, marketing your company in your local area is essential for your success; and one of the most effective ways to do this is by using signs. In this post, we’ll look at eight ways local businesses can use signs for marketing.

1. Shop Frontage Name Boards

For those companies that have premises where customers come to, your shop front name board is one of the most vital marketing tools you can have. It stands above your shop door enabling potential customers to see you clearly at a distance and indicates exactly where you can be found. So, whether you are on the high street or next to a busy road, it’s a signpost that says, ‘We are here’. Without it, your business may go unnoticed.

More than that, however, it enables you to promote your brand. Whether you use facia signs, flat cut or built up lettering, a well-designed name board can effectively make you stand out from the crowd and attract new customers. If your name board looks like a relic from the seventies, perhaps it’s about time you invested in a new one.

2. Shop & Showroom Window Graphics

Window graphics work effectively because they can be positioned at eye level. This means that you can market directly to people who are passing by. You can use them to promote your brand by using company logos, colours or themes or you can use short-term graphics to bring promotions or sales to people’s attention.

Done well, window graphics can enhance the look of your store, making it more attractive to customers. This can increase footfall and lead to better sales or the acquisition of new customers.

3. Car & Vehicle Signs

If you have a company vehicle, you shouldn’t waste the opportunity to use it as a way to promote your business. There are many ways you can use vehicle graphics for marketing purposes. You can let people know what type of business you are and where you are based; you can tell them your telephone number, email address and website details and you can promote your brand with the use of logos and slogans.

This is only the tip of the iceberg, though. With today’s full-colour vehicle graphics, you can showcase your products or services or put ads or promotions on display – pretty much anywhere on your vehicle.

The great thing about using car and vehicle signs is that your message is on display wherever you go. When you’re travelling, it gets seen by other drivers and people on the street and when you’re with a customer, all their neighbours can see it too. For those who serve a local community, this is a great way to get your name out there.

4. Exhibition & Trade Show Signs

Exhibitions and trade shows can be very busy places and those who attend never get the chance to see everything that’s on display. Instead, they veer towards those exhibitors who stand out from the crowd. Often, it’s the exhibition signs used by these companies that seem to have such a magnetic effect on the crowds.

One way to make sure that your trade show promotion goes successfully is to use signage that is going to have an impact on visitors. With everything from full-colour backdrops, large vertical banners and even branded counters to help you, they are a great way to draw visitors to your stand.

5. Wall banners

Businesses have been making good use of their external wall space for marketing for centuries. You can still see the faded paint of old adverts on many buildings today. The modern approach, however, is to use printed wall banners which can be put up and taken down as and when needed.

Banners like these can be made large enough to be seen at a distance and are great for those businesses which are situated away from the roadside. Smaller banners can also be used to highlight things to customers on their way into your premises, perhaps in the car park or near to the entrance. This makes removable banners the ideal way to promote onsite special offers or upcoming events.

6. Business Driveway or External Signage

Whilst banners are great for short-term promotions, those businesses which are set back from the road need a more permanent form of signage to let customers know where they are or to advertise their branding. There are two types of sign which are particularly effective for this: monolith signs and post and panel signs.

Both of these can be placed away from your buildings, perhaps by the entrance to your car park or just on the inside of your premises facing the road. They can be situated high up, too, so drivers can see them above the cars in front as they travel towards you.

Post and panel signs, similar to old pub signs, can also be hung outside shops and other premises, perpendicular to the wall. As they can be seen far more clearly by those travelling towards your premises, they are the perfect accompaniment to your shop front name board.

7. Illuminated Signs

For 24/7 marketing exposure, you need your signage to be visible when it is dark. While this is especially important to companies that do business in the evening, such as restaurants and bars, in winter and during dull days, all businesses can benefit.

Although you can shine lights onto your signs, by far the most effective method and one which looks far more professional, is to use an illuminated sign. Today, LED technology enables businesses to have stunning illuminated letters, glass and architectural signage on display and to do so safely and cost-effectively.

8. Business Entrance Acrylic Plaques

Some service and professional businesses, such as accountants and solicitors, traditionally have a plaque by the entrance to their offices. Often, this is because they share office space with other businesses in a larger building and don’t have the right to use larger frontage name boards.

One way of making your plaque more attractive to those passing by and which can enhance your brand identity, is to use an acrylic sign. Acrylic signs can be made in colour and feature your name, logo and other information.

Conclusion

For a local business to do well, it needs to constantly remind those in the area in which it operates that it is there. By using a range of different signage, it can market its brand and its products, services and promotions at its premises and throughout the area.

To find out more about the signs we provide as ESP Signs, check out our range of products.

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The Trawlerman – Keighley

The Trawlerman - Illuminated Sign

ESP Signs were invited to quote for the new signage at The Trawlerman by the new owner Bob Arneil. Bob had recently taken over the failing fish and chip shop in Keighley, Bradford which was previously known as The Kingfisher and wanted to replace the existing dated signage to help promote the new ownership and to transform the exterior. The site is situated by an extremely busy roundabout with thousands of cars passing by every day and Bob wanted to make sure that firstly the passers-by noticed them and secondly that the signage would entice them in to enjoy their food.

Following an initial on site meeting and site survey ESP Signs went away and produced a complete signage solution which included a quotation, designs proposals and image examples. We then during a second site visit presented this to Bob who was delighted with what was proposed and confirmed the order for ESP Signs to be their signage supplier ahead of a number of other signage companies. Over a number of weeks our design team worked closely with Bob to produce design amendments and product samples to ensure that the customer understood the solution proposed and was happy with everything before the production stage began.

The solution included the following sign products:

Blue aluminium cladding panels with a fishnet design printed direct. These were fixed over the dated, white corrugated panels along three sides of the building.

Aluminium fret cut trays, powder coated blue with internal LED modules which illuminated the text when dark.

Circular lightboxes with LED internal illumination and full colour printed logo applied to face.

White vinyl fish graphics applied direct to cladding panels.

Aluminium powder coated tray with white vinyl text applied.

Aluminium hording panels with full colour printed graphics for three large road side advertising boards.

ESP Signs project managed the complete solution from applying to the council for advertising consent, hiring access machinery to install the signs and liaising with the customers electricians to ensure the correct power supplies were installed. The signage really did transform the premises and Bob was delighted with the overall finish, needless to say the signage is attracting new customers through the doors every day.

Customer Testimonial

I would like to thanks you and your staff at ESP SIGNS for the fantastic job you have done at The Trawlerman. From the outset the meetings we had to design what I think is a bright and modern exterior to our shop, were a pleasure and very professionally done and presented by yourself, nothing was too much trouble. The project was completed on time, to budget and managed faultlessly. The design, materials and workmanship are top quality and the price was very competitive. Overall I think the management of the project from initial designs to the installation could not have been done better. Once again thanks Mike and if we need this kind of work again be sure my first call will be to ESP signs.

Owner – Bob Arneil

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The Crescent Primary School – Southampton

Crescent Primary School - Southampton

Our latest school installation for Crescent Primary School in Southampton consisted of different sign products to create an effective wayfinding solution. Using freestanding finger posts and post & panel signage is an ideal way of informing students, teachers and visitors how to find their way around the school premises. The school were so impressed with the overall look that we have had requests for more!

Finger Post
Finger Post
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Wood Effect Signs

Wood effect signs are ideal if you are looking for an alternative, low maintenance solution to timber signage.

Using our in-house solvent printer, we can custom wrap any aluminium sign tray with a wood effect print. With our wood effect signage, there are no limitations to the wood type/look you can achieve. Designed with a protective laminate, it will provide you with a great looking, problem free sign for years to come. This customer requested to add built up lettering to help highlight their name, which makes the overall effect very impressive.

Wood effect sign
wood effect sign
wood effect sign
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Vet Plus

VetPlus Logo
 

Exhibition Display

 
When it came to their BEVA exhibition display; Global Leaders in Veterinary Nutraceuticals Vet Plus approached ESP Signs to supply premium signage.
 
After an initial conversation regarding sizes it was decided that an Aluminium Tension Frame & Silicone Edged Fabric Graphic would be used to dress the rear wall of the display. This eliminated panel joins and provided the professional / clean look that Vet Plus desired.
 
Every Sign Possible have previously supplied Pop-Up displays and various exhibitions for the company, cementing their place as an expert in the industry.
 
If you have an up and coming event and are looking for exhibition signage please contact one of our knowledgeable sign and graphics reps today!
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