Developing Trends in Construction Site Signage

Advances in design and printing technology, together with the adoption of new signage materials mean that there are far more options when it comes to construction site signage. This is enabling construction companies to communicate in far more effective ways to those in and around the site. Here, we’ll look at the latest trends in construction site signage.

Showcasing a renovation

Renovation sites can be notoriously ugly to look at and are often a blot on the landscape that can temporarily affect the local amenity. Indeed, in city centres, both local authorities and neighbouring businesses will be concerned about the impact of such projects on the local trade.

Although it is impossible to completely conceal the construction work taking place, what many companies are now doing is to use large scale printed building wraps, attached to scaffolding, which hide the façade of the building behind an image of what the finished project will look like, together with the branding of the company doing the work.

Not only does this improve the local environment for the benefit of local businesses and the general public who pass by, it also acts as an exceptionally eye-catching showcase for the construction company, letting passers-by see just what they are capable of.

Final product hoardings  

While building wraps are great for renovations, they can’t be used on sites where the building is not yet erected or where there is a multitude of smaller buildings, as in a housing project. In these situations, the use of printed hoardings is becoming much more popular.

One of the key reasons for this trend is that hoardings can be used to prevent crime. Unlike mesh fences, which are easy to cut through or climb, hoarding boards can be far more robust and difficult to get over. In addition, they block off the view to the site, preventing thieves from eyeing up vulnerable equipment.

Aside from these crime-reducing features, printed hoardings open up lots of potential communication possibilities. One of the main trends now being used is to print full-colour images of what the finished site will look like on the hoardings. These are often embellished by adding people and in the case of housing estates, gardens and vehicles, to give an impression of what it would be like to live there. The intention is not only to show potential buyers what the project will look like but to show the standard of the construction company’s work.

PR signage

When construction work necessarily involves disruption to the local area, such as when it blocks off access to roads or stops people parking near businesses and amenities, the company can get a lot of complaints. Today, the trend seems to be for construction companies to pre-empt any issues with a well-organised PR exercise. Often this involves writing to those in the neighbourhood before work begins to explain what will happen and backing this up with the use of PR signage.

Essentially, PR signage involves using signage on the exterior of the site to apologise for any inconvenience, give details of the approximate length of any disruption, provide contact information and thank those affected for their patience and understanding. In some circumstances, the sign will also give the reason for the work being carried out, e.g., for essential improvements to roadworks. These signs are usually erected at the places where they will have the most impact.

Advertising opportunities

In many instances, the buildings being created during a construction project are for sale or for lease. From a financial perspective, it is in the interests of everyone concerned for the selling or leasing to be carried out as soon as possible. The use of advertising hoardings often means interest can be generated and, in some circumstances, offers accepted before construction has even been completed.

Advertising signage can be placed on the outside of the site during construction showing what the building will look like, with the addition of internal images created from architectural drawings or, if possible, from previously erected buildings constructed using the same designs.

Once construction work has been completed, signage can be used to help sell or lease the properties with actual photos rather than computer-generated ones, together with images from show homes, etc. Additionally, the signs can show prices, contact details and any offers, such as those for first-time buyers.

Conclusion

The phrase ‘it looks like a building site’ has long been synonymous for an eyesore. Thanks to the signage technology and materials available today, that saying is becoming a thing of the past. Construction site signage enables companies to hide the unsightly work taking place and instead, display a representation of the finished building. This allows them to promote their services, showcase their abilities, sell or lease the properties they are building and improve relations with those temporarily affected by the work taking place.

For more information visit our construction signs page.

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How Builders Can Benefit from Better Onsite Signboards

It’s become the standard practice for builders to put banners and portable signage outside of properties they are working on. However, not every builder takes advantage of the things that can be achieved with a modern signage solution. Today, with affordable printing techniques, it is possible to make portable signs using different materials and in ways which are far more effective at selling your services. In this post, we’ll look at ways this can be achieved.

The aim of a signboard
Signboards can be a powerful part of your marketing campaign, letting the passing traffic know that a property is being developed by your company and showing them where to get in touch if they want to make enquiries.
One of the issues with many signboards is that the marketing focuses on promoting the company’s brand rather than the type of services on offer. When the builder’s name and logo are the most prominent feature of the sign, little is left to give an impression of the work you do. Often, the work you are doing at the property is left to market itself, with the belief that if someone likes the look of it, they’ll inquire. There are, however, better ways to communicate your services and your brand to passing traffic.

Signage materials that work
Improvements in technology mean hardwearing signage materials, such as panel signs or PVC banners, are more affordable and easier to display while you are temporarily on-site. They are exceptionally versatile to print on, come in a range of sizes and designs and look professional. Importantly, they are durable enough to be taken from job to job.

Go bigger – say more
Though there are council limits on the size of your onsite advertising signage, using the largest permitted signboard allows you to attract more attention and point out key services you offer. This way, you can add details about specific services you do, such as roofing, loft conversion or extension building. This can interest those people looking for those particular services and lead to an increased number of enquiries.
While it is important not to cram too much information on a sign, using the text wisely can trigger the curiosity and lead to potential clients seeking more information and asking for a quote. A larger sign can also be seen from further away, attracting more people and enabling them to view it for longer.

Embrace technology
In some areas, building companies are using signage that helps potential customers find out more about their services using smartphone technology. Two particular ways this is happening is through printing QR codes on signs or attaching an RFID tag and adding the words ‘tap your phone here for more info’. Using these affordable technologies, interested passers-by can get instant access to your website and find out how to get in touch.

Give the full picture
The beauty of many modern signs and banners is that they enable you to incorporate stunning photographic images. If you have a portfolio of your best work, you can include images from here on your sign, giving potential customers an idea of the quality of the work you are able to carry out and showing them how you can improve their own properties. This is helpful as potential customers are much more likely to be impressed by a photo of the final result rather than the work in progress they see as they pass.

Make your signs work 24/7
Adding LED lighting to your on-site signs ensures that they can be seen by passers-by no matter what time of day. This is particularly important in winter when the majority of rush hour traffic will be passing in the dark. At these times of the year, neither the property you are working at or the sign is easy to see. However, with a well-lit sign, this needn’t be the case. And if the sign has an image of your work on it, that can be seen, too.

Bring your brand to the fore
While modern printing techniques enable you to recreate your branding in even better ways on your signboards, equally appealing to potential new clients will be the quality of your signs. The addition of informative text, high-quality images of your best work and 24/7 visibility shows customers that you are a professional brand that takes pride in the quality of its services.

Conclusion
The use of construction signs and PVC banners enables builders to advertise in better ways to passers-by. Let nearby residents and passing traffic see the quality of your work, discover the services you offer and find easier ways to visit your website and get in touch. By adding LED illumination, you ensure that even when you’ve packed up for the day, the sign is still working for you.

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