Hotel Signage

Contemporary Trends in Hotel Signage and Wayfinding

As a leading designer and manufacturer of hospitality signs, we’ve seen a transformation in hotel signage over recent years. Innovations in computer design and manufacturing technologies, together with the development of new materials and LED illumination have raised expectations. Today, hotels want high-quality signs that promote the right brand image, have a strong visual impact and which communicate important messages effectively. Top of the list when it comes to making a choice are 3D built-up letters, illuminated LED signs and branded wayfinding signage systems.

Showing quality with 3D built-up letters

Quality is paramount for hotels; their success depends upon it. This includes everything from the standard of the accommodation, the range of facilities, the quality of its food and the level of service. When creating a quality hotel, first impressions count. Guests don’t want to be seen entering a hotel that doesn’t present itself well. So, aside from the impeccably neat exterior, one of the key features people will expect to see is a sign that exudes quality and hints at the exceptional experience that awaits them inside. A tired, shabby-looking sign isn’t going to have that effect – indeed, it may do just the opposite and drive customers away.

The current fashion for creating visually appealing, high-quality signs is to use 3D letters, alternatively known as built-up letters. These are signs of substance that give a hotel status and an air of exclusivity and prestige. Just like 2D flat cut letters, built up signs can be made from coloured acrylic or from metals such as titanium, stainless steel, copper and brass. Each of these is also available in a range of finishes, such as high gloss acrylic and polished or brushed metals. Perhaps more importantly, they can be created using the typeface of your choice and incorporate any other design feature you desire, such as a logo. This means it is possible to create a sign that presents your brand image just as you require and in any size you need. 3D signs can also be illuminated, a topic we’ll discuss in the next section.

Illuminated signage – a beacon, a presence and a warm welcome

Hotels operate 24 hours a day, which means you’ll have guests arriving at all hours. Good service starts by helping them to find you easily and one of the most effective ways to do this in the evening is to have an illuminated sign which can act as a beacon. Whether you are on a busy, city street or hidden away on a rural retreat, a lit-up sign can make life so much simpler and hassle-free for your guests.

LED lighting, which comes in a wide range of colours also makes it possible to create the warmest of welcomes. The colours and luminosity you choose for your illuminated sign can be used to create the most inviting of ambiences so that those arriving after long journeys, busy meetings or a night out begin to feel relaxed before they have even got through the door.

Illuminated signage also ensures that your hotel and branding have a continual presence, being highly visible to passers-by, including those at a distance. This can increase the attention people pay to your hotel so that when they need somewhere to stay in the future, they’ll remember your name and book a room.

Safe, power-efficient, long-lasting and virtually maintenance-free, LED devices can be incorporated into flat cut, built-up and fret cut signage. Available in a wide range of colours, they can present your brand image in spectacular style and in a way that is very eye-catching. They can even be animated or be programmed to change colours.

Branded wayfinding signage

Just as guests appreciate an external sign to help them locate the hotel, they also value signage that helps them find their way around once inside. During a stay, guests may need to find the reception, restaurants, spa facilities, the pool and gym, bars and conference rooms, as well as their room and those of their fellow travellers. This can be difficult, especially in large hotels where the various facilities are spread across numerous floors and where there is a complex layout with many long corridors.

To solve these problems, hotels are increasingly turning to wayfinding signage. A hotel wayfinding system offers a practical way to help guests and staff get to their desired location without getting lost on the way. It does this by displaying clear directions in a way that is easy to follow.

Getting the system to function correctly requires detailed planning and a comprehensive understanding of the way the hotel functions. Experienced signage makers will consider the traffic flow within the building and discover the places where guests need to make navigational decisions, such as in the lobby, at staircases and corridor junctions. It is then important to use the most effective sign type (e.g. wall signs and door signs) whilst ensuring their design fits in with the style and décor of the building. To be effective, this signage needs to be consistently designed so that guests can easily recognise a wayfinding sign.

Again, wayfinding signs can be made from a range of different materials and can incorporate different colours and typefaces. Many hotels are now including their logo on wayfinding signage as a way of extending the brand image throughout the entire hotel.


Hotel signage has moved forward considerably in recent years with an increased emphasis on branding and 24-hour visibility. Establishments want external signs that symbolise, in a glance, the quality of the hotel and its service and make potential guests think, ‘I want to stay there’. To achieve this, the trend has been to use 3D built-up lettering illuminated with LED lighting. Internally, the focus has been on making it easier for guests to find their way around and branded wayfinding systems have become the solution of choice.

For more information, visit our Restaurant and Hotel Signage page.



4 Most Popular Trends in Sign Design

As a leading specialist in the signage industry, we’ve seen many changes in how signs have been designed over the years.

With the introduction of new and exciting materials and the development of hi-tech manufacturing systems, trends have moved towards designs which promotes the brand just as much as the message. This is done by using innovative products to reach far wider audiences and developing creative ways to capture the attention of consumers. These include LED illuminated signs, vehicle graphics, 3D built-up lettering and freestanding monolith signs.

Here, we’ll show you the top signage trends currently being used today.

High-vis vehicle graphics

One of the major trends in signage use over recent years has been the move towards high-vis vehicle graphics. With the ability to combine high-resolution photography, vector graphics and text onto any design it has been possible to turn a boring white van into a professionally presented, eye-catching mobile advertisement.

Vehicle graphics offer endless possibilities for brand, product and service promotion. You can show photographs of your products, services and your workforce, display your branding, place promotional text and even show your contact details, like phone numbers and web addresses.

What’s more, these designs are not just available for typical business vehicles, they are also being used on standard cars used by businesses such as driving instructors, dog walking services and mobile hairdressers.

A major reason for their popularity is that they get seen regularly in and around a company’s catchment area. Whether moving or parked, they are noticed by everyone passing or driving by, reaching thousands of potential new customers every day.

  1. Go bright

LED lighting has revolutionised the signage industry and is one of the most popular design elements asked for by businesses. Besides giving your business 24 hour day visibility, helping it to get noticed in the dark and in poor weather, LEDs bring other advantages that make them ideal.

For a start, LED lighting offers far more versatility when it comes to signage design. Available in a wide range of colours, they can create your branding in a spectacularly eye-catching fashion and can even be animated or change colours. All this is achievable because LED signs are made from many individually programmable bulbs. In addition, they can also be used to illuminate other types of signage, such as fabricated letters and glass signs.

The other benefit is that compared with other forms of illumination, LED signs are far more efficient to run, last longer and need little maintenance. And as they don’t generate the same amount of heat, they are much safer to use.

Stand out with 3D

For high impact branding at the entrance to buildings and in entrance lobbies, the current fashion is to create a 3D design using built-up letters that stand proud of the wall. These make a bold statement about a company that gives its brand a definite air of substance.

3D built up signs can be made from metal or acrylic and have the option to be illuminated by LEDs. Using metals such as aluminium, stainless steel, copper, brass and titanium, with polished or brushed finishes, it is possible to create stunning designs that give your premises immediate status. Similarly, acrylic signs, which can be created in a range of colours, produce a clean, modern impression.

Ideal for pushing a brand, one of the reasons for their popularity is that modern manufacturing techniques make it affordable to produce these signs using company text types, colours and even logos.

Freestanding monolith signs

Not every business has the advantage of being by the side of the road and this means pedestrians and those in vehicles often pass by without even noticing they are there. Today, thousands of businesses who find themselves in this position are taking advantage of monolith signs to make sure they get noticed.

Essentially, monolith signs are freestanding signs that can be erected away from a building so that those companies hidden on retail or industrial estates or set back from the roadside can let their customers know where they are and what they do.

Available in a wide range of materials and with almost limitless design options, including illumination, monoliths can be placed in the most advantageous place to attract passing custom. One of their biggest advantages is that they can be multi-sided or shaped in a way that people travelling from any direction can see them. And provided they don’t infringe local planning regulations, they can be built in any size, height or width to suit your needs.


Signage trends have developed dramatically over the last few years with a greater emphasis on branding and visibility. Businesses want signs that make a clear statement about who they are and which have maximum impact, day or night, whether on their premises, by the roadside or on their vehicles. To do this they are taking advantage of the new materials and technologies which are now at their disposal. Hopefully, the trends we’ve shown here will inspire your next signage upgrade.


8 Benefits of LED Illuminated Signs

Signs play a vital role in promoting your business. They let customers know where you are, they show what kind of business you are, and they help create the public perception of your brand. For a sign to work successfully, however, it needs to be visible: both in the sense that it can be seen and in the way it stands out from all the other signs in the vicinity. And this is where LED illuminated signs come into their own.

Here are eight reasons why LED illuminated signs are the ideal solution for businesses.

1. Prominent visibility

The human eye is naturally attracted to brightness, especially where it contrasts with its surroundings. One of the advantages of LED signs is that their brilliance makes them stand out, even in bright sunshine, enabling them to be clearly read from a distance and close up. This means, that on a street with a lot of competing business signs, an illuminated sign has a greater chance of being noticed by consumers. In this sense, it can give you an advantage over your competitors.

2. 24 hour visibility

One of the problems with unlit signs is that the darker it gets, the less effective they are. During the winter months, this means they could stop attracting customers even during regular business hours. For a business that operates mainly in the evenings, such as a restaurant, the effectiveness of an unlit sign depends entirely on street lighting or light coming from other sources.
Bright LED illuminated signs stand out in the dark, helping night-time business attract customers and enabling businesses which operate 9 to 5 to promote themselves to passers-by even when they are closed. The latter is ideal for those companies that are situated in busy public areas or on traffic routes.

3. Improve brand perception

70 percent of customers believe that the quality of a sign reflects the quality of its goods and services. LED illuminated signs give the impression that your business successful and this helps promote the perception of quality. In addition, LED can be used to illuminate a variety of high quality fabricated letters, glass and other architectural signage that depicts your branding.

4. LED sings provide better illumination

Compared to fluorescent and neon lighting, LEDs have more advantages for business signage. They maintain constant brightness, don’t flicker, and you won’t suffer from having part of your sign darker than the rest. Not only does this mean that the sign works more effectively, it gets rid of the poor perception that a badly lit sign can give and the damage this can do to attracting customers.

5. Extended life

There is nothing more embarrassing than a broken sign, whether that’s a missing letter or a dead bulb. Thankfully, LEDs can last for up to 100,000 hours, that’s about 6 years longer than a neon or fluorescent alternative. And, because they are not reliant on gas, which can leak from the bulb, LED brightness is consistently maintained. For this reason, they are the most cost-effective solution for illuminated signs.

6. Cheap to run and eco-friendly

Keeping a business sign illuminated 24/7 used to be quite expensive. However, LEDs are a low-energy solution that uses up to 80% less energy than neon bulbs. This means they are more efficient and much cheaper to run and produce a much smaller carbon footprint.
Another eco-friendly advantage is that LEDs, unlike gas tube lights, don’t contain environmentally hazardous substances like mercury.

7. Minimum maintenance required

LED illuminated signs need little maintenance when compared to other forms of illuminated signage. Longer lasting and with consistent and even brightness, the lights will seldom need replacing. They are easy to clean, too. As most of their energy is converted into light, they don’t get hot, making cleaning a quicker and less hazardous operation.

8. Better design options

Thinner in size than neon or fluorescent bulbs, LEDs give businesses far more versatility in design options. They can be used to illuminate fabricated letters, glass and other architectural signs. They are available in a wide combination of colours and can even be animated or have colour changes. This is possible because LEDs are created from multiple, separate bulbs, each of which can be individually programmed to operate in the way you desire.

Summing up
For businesses wanting to stand out from the crowd and be visible 24/7, illuminated signs are the ideal solution. However, if you want an illuminated sign that gives you the highest quality display with the widest range of design options, and which is cheap to operate and low maintenance, then an LED illuminated sign is the best option.

So, whether you simply want to display your logo and phone number or a want the impact of full-colour vehicle graphics, get in touch with ESP Signs. We provide a cost-effective vehicle graphics solution that can transform your transport into a powerful advertising platform.