Built Up Letters

Built-Up 3D Letters – Signs That Stand Out From The Crowd

An outstanding sign is one that stands out from the crowd and with built-up letters, that’s exactly what you get – a high-quality, high-impact sign that portrays your organisation as current and relevant. Indeed, the physical properties of a 3D sign present an air of substance, depth and permanence, all qualities that enhance the perception of your brand to those who see it. What’s more, by using state of the art design tools and cutting-edge manufacturing techniques, built-up letters can be created in almost any design and in a wide range of materials. In this post, we’ll explain why this form of lettering has become one of the most highly sought-after choices for business signage.

Boundless design options

The combination of modern design technology with the latest manufacturing tools enables customers to have an almost unlimited choice when it comes to creating 3D signs. Built-up lettering can be supplied in your preferred typeface and in the size you specify, regardless of how intricate the design.

Your sign isn’t just limited to lettering, either. It can include a whole host of other 3D features, such as your organisation’s logo, cut-out figures and other shapes. You can have coffee beans for coffee shops, gems for jewellers and lorries for logistics companies.

Broad choice of materials

There is a wide selection of materials you can use to create your 3D signage. These include acrylic, aluminium, brass, copper, stainless steel and titanium. Each of these has its own properties which will affect how the final design will look and its impact on those who see it. So, too, does the finish you choose for the material. It is important to consider these features carefully before making your final choice.

The two most popular options are acrylic and aluminium. Built-up acrylic lettering benefits from its wide range of colour options which enable you to create highly visual, contemporary-looking, multi-coloured signs. These are available with various finishes, too, including plain colour, matt and high gloss. Aluminium is another frequently chosen material which many companies find highly desirable because of its visually distinctive mirrored or brushed finishes.

The magic of vinyl

A further design option with 3D lettering is to add a layer of printed vinyl on the surface. As you can print anything onto vinyl, this allows you to create built-up letters that incorporate computer graphics and photographs. Many organisations use this to create highly impactful designs where the image on the vinyl amplifies the message of the lettering. Think of a chocolate manufacturer whose sign looks like it is made from a bar of chocolate or a timber merchant that recreates their name and logo in wood.

Light up your sign

Illuminated 3D signs are very popular and for good reason: they enhance your sign and maximise its impact. There are numerous ways to light up your sign and each of these options creates a different effect. Even in the daytime, illuminated signs have an impact, drawing attention to your premises and showing passers-by that you are open for business. It is at night, however, when they are most effective, broadcasting your presence over a significant distance. Not only is this ideal for businesses that open in the evening, like bars and restaurants, it is also a way for other businesses to keep advertising when they are closed, ensuring a much wider audience discovers them.

LED lighting is the most popular choice as it is available in a wide range of colours which you can use to complement your 3D sign or to create a welcoming ambience. They are also highly practical, being inexpensive to operate, easy to maintain and extremely long-lasting.

Put your sign where it matters

Built-up letters can be installed anywhere, either internally or externally and onto surfaces such as brick, stone, wood, concrete and even corrugated industrial units. This means that you can put them where you know they are going to have the maximum effect.

An affordable investment

While 3D signs are not the cheapest available, modern design and manufacturing techniques mean they are far less expensive than most people think. The reason people think this, of course, is that they look very impressive and project an image of a successful company. Having such a powerful sign, therefore, can work out as a long-term investment in your organisation, something that will continue to attract customers for a long time to come.

Conclusion

3D lettering is a highly versatile form of signage that is used by organisations in a wide range of sectors. It offers a huge variety of innovative design options, enabling businesses of all kinds to create highly appealing signs that present their brand in the most effective way. With all these options and benefits, it’s no wonder they have become increasingly popular.

If you are looking for 3D built-up signage check out our Built-Up Letters page.

 

 

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Door Signs: Putting the Last Dead Space to Good Use

Companies are making increased use of every type of space to promote their business, with everything from vehicles to windows being seen as valuable advertising real estate. Doors, however, have tended to remain untouched – until now that is. Recently, there has been a huge increase in the numbers of companies wanting to put the last dead space to good use. Here, we’ll look at why doors are good places to put signs and how you can use door signs to your benefit.

You can’t miss door signs

One of the biggest advantages of door signs is that they are unmissable. We can walk past walls, windows and vehicle graphics without taking too much notice. A door, however, is something you have to go through, something you have to physically interact with to get to the other side. So, when that door has a sign on it, anyone walking through will see it as they approach – and this makes it have many practical uses.

The right sign for your type of door

There are a number of factors that will affect the type of signage best suited to your door. The first of these is the material that your door is made from. Opaque doors are usually made of wood or composite materials and these enable you to use signs that can be mounted onto the door surface, such as acrylic, Foamex or metal signs. Glass doors, on the other hand, require the use of adhesive graphics, which aside from being available in multiple colours and even as photographic images, can be semi-transparent and have decorative patterns.

The shape and size of your door will also affect your choice of sign. There are single doors and double doors, sliding and swing doors, automatic and manual doors and various other combinations, sizes and shapes – including glass fronted entrances where the door and surrounding glass wall are all part of a single, architectural feature. To create the most effective sign, it is best to design one which makes the most of the type of door you have. For example, a large graphic logo, split across two automatic glass doors, can look very impressive as it opens and closes.

How door signs can make an impact

The location of a door will affect the type of sign you may want to put on it. The signs used on external doors, for example, will have a different function to those on internal doors. Those used on main entrance doors are particularly important and may need an impactful design to promote brand identity, attract new customers and create a welcoming entrance. In addition, they may be used to display things like opening times or contact details.

Internal door signs may be better suited to displaying information about location, e.g., bar, gym, restaurant. In this way, they become an integral part of your wayfinding system. They may also be used to display important information, such as ‘members only’ or ‘children must be accompanied by an adult.’ Aside from the names of the room or important information, these signs can also be designed to incorporate your logo or corporate colours and, in doing so, extend your branding throughout the building.

In retail outlets, internal door signs make a great space for advertising products or promotions. Poster cases can be affixed to opaque doors to display temporary signs that promote short-term offers. On glass doors, it is possible to put up temporary adhesive graphics for the same purpose.

Doors also make ideal locations on which to put health and safety signs. Someone entering an area where hearing protection is required is unable to miss the warning if the sign is facing them at eye level as they enter. Similarly, the back of the door is the ideal place for putting emergency evacuation signs – something that has long been done in hotels. If someone is leaving in an emergency, the sign on the back of the door is there to remind them where the nearest emergency exit is located.

Cubicle doors in changing rooms have also been used to display signs. These can vary from helpful information, such as ‘Don’t forget to take all your belongings’ to advertisements. Health clubs and gyms, for example, could find these useful places to promote membership deals.

Summing up

When is a door not a door? When it’s a sign. The potential benefits of putting signs on doors have long been overlooked. The simple fact that people have to go through doors make them the ideal place to put signs; they cannot be missed. Hopefully, this post will have shown you the types of signs you can use on doors and the purposes for which you can use them.

For more information, visit our Door Signs page.

 

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6 Tips for Creating Effective Office Signs

Unlike shops and restaurants that have eye-catching glass frontages to attract customers, offices are often located in more pedestrian looking buildings. This makes it hard to catch the customer’s eye; especially if you are just one of several businesses sharing the space. So, how do you make an impact both externally and internally? The answer lies in having effective office signage and, in this post, we offer some useful tips on how to achieve this.

  1. Choose an optimum location

The money you spend on office signage should be seen as an investment. It’s there to promote your brand and bring new customers. To optimise its impact, you’ll need to think very carefully about where to place it. In the wrong location, it can be ineffective; in the right location it can seriously boost your trade.

Ideally, the sign needs to be where lots of people can see it. Internally, this could be in a reception area, a public foyer or on a busy corridor. Externally, you’ll need a sign by the building’s entrance; however, if this is somewhere quiet, you should consider additional signage on the busier side of the building or even a freestanding sign by the roadside.

An effective office sign should be clearly visible from a reasonable distance. To make sure this happens, don’t put it where it can get obscured by other things, like road signs, trees and street furniture.

Another important factor to consider is the height at which the office sign should be placed. Externally, the further away you want it to be seen, the higher it should be. Internally, signs often work better at eye level so that those walking past can easily spot it.

  1. Colour choice is crucial

Colours have both a practical and a psychological impact. Practically, the colours you choose can be the difference between the sign being highly visible or of it going unnoticed. Psychologically, people have an emotional response to colours; different combinations can make a sign attractive or repulsive.

The first factor you should consider is the colour of the background where the sign will be displayed. Put a red sign on a red wall and it will melt into the background. Put a red sign on a green wall and the colour combination will be difficult for people’s eyes to look at. What you need to find is a contrasting combination that makes your sign stand out but in a way that is appealing.

The next important decision is how to use the colours associated with your corporate identity. Putting these on your signage is very desirable and can be a way to extend the reach of your brand. If these colours clash with the wall on which the sign is put, an easy solution is to frame the sign with a plain colour. Alternatively, a good designer can come up with a range of designs that remove any colour clashes.

  1. Design for easy reading

An eye-catching sign is not just one which is instantly noticeable, it is also one with information which can be immediately understood. When people walk or drive down a street, they don’t purposely look out to read every sign they see and this means that those which lack the right design elements often go unnoticed.

For this reason, it is important to choose fonts, font sizes and letter spacing that make a sign easy to read for someone giving it a casual glance. Highly cursive fonts, while attractive, can be difficult to make out, especially at a distance. The less elaborate sans-serif typefaces, which look less handwritten, are more effective for visual communication. If your branding contains cursive fonts,   you can make it easier to read by making the text larger.

  1. Be bright at night

Why spend money on a sign that’s not visible at all times? If you want an effective external office sign, one way to give it much more impact is to have it illuminated. This can be done either by directing LED lights onto the sign or by incorporating them into the sign itself.

LEDs are cheap to run, long lasting and ensure your sign is seen 24 hours a day. This way, even when the office is closed, your brand is still being promoted to those passing by. There is a wide range of designs you can choose from, including individually illuminated letters.

  1. Always double check for accuracy

Most office signs don’t contain too much text; however, it is still vital that you thoroughly check for accuracy before having yours manufactured. The internet is full of photos of signage bloopers and while these may be humorous for observers, they can do damage to your business’ reputation. Misspelt words and apostrophe errors are the most common mistakes and make your business look unprofessional. Incorrect contact details, on the other hand, such as getting telephone numbers or email addresses wrong, can lose you customers.

  1. Get an expert to design your sign

There are a lot of considerations to be made when creating a sign and it can be difficult to combine all your requirements into a finished design. The simplest solution to creating an office sign that does everything it needs to is to work with a sign company that both designs and manufactures the finished product.

A designer will seek to understand what you want the sign to achieve before creating a bespoke design based on your requirements. They will ensure you get the best sign for your purposes and design it in a way that is most effective.

Conclusion

Office signage plays an important role in your business, helping customers find you and promoting your brand to a wider audience. Creating a sign that does both these jobs effectively requires you to consider many things, from where the sign is being placed to the colours, fonts and illumination needed to help it communicate your message clearly.

If you are looking for new office signage, whether it’s a simple sign or one with illuminated, 3D architectural lettering, check out our Office Signs page.

 

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Getting Around the Campus – Wayfinding Signage for Universities

University campuses are like mini towns. Far more than buildings where people go to study and research, they also have accommodation blocks, management suites, health and welfare services, student unions, sport and recreational facilities, refectories, restaurants and shops.

All these places can be scattered across sites that are sometimes hundreds of acres in size and have huge internal spaces (the University of Manchester has almost 900,000 sqm of floor space and over 50,000 rooms).

How then do you help the tens of thousands of students and staff find their way around? The answer is wayfinding signage and, in this post, we’ll look at the particular needs of universities and explain how best to create a campus wayfinding signage system.

Why universities need wayfinding signs

Aside from their enormous size and the diverse range of buildings they house, university campuses have complex layouts. Most of our universities are long established, which means they will have grown organically over the years. Internally, too, large university buildings are challenging to navigate; multi-story and multi-purpose, they can be bewildering for those unfamiliar with their layouts.

The biggest issues are likely to happen at the start of the academic year when there are not just freshers getting lost but those in other years who are trying to find new rooms and venues. However, even when regular attendees have become familiar with their new routes, there are still many visitors, contractors and new staff who will need help to navigate the site.

Even more important than helping people find their way in, is helping them find their way out in an emergency. Wayfinding signage is crucial in getting people to emergency exits and muster points quickly.

Solutions for university campuses    

A campus wayfinding system needs to provide a practical solution that helps staff, students and others get to the places they want to be. This requires it to display pertinent information in a way that is simple to understand and which provides clear, easy to follow directions. Ensuring this is done effectively on such a complex site requires experience of how wayfinding systems work, together with detailed planning and a comprehensive understanding of how the campus functions.

Planning the system demands knowing how traffic flows through the campus and making note of the places where navigational decisions need to be made, such as the junctions and exits in external routeways, in foyers, at staircases and at corridor junctions, etc. Displaying information in the right places is critical and this may require the use of different sign types, such as ‘You are Here’ maps, upright signposts, wall mounted and ceiling hung signs.

The information placed on a sign needs to be simple to understand at a glance, where possible using universally recognisable symbols that can make it much easier for international students who are not overly familiar with English. Wayfinding also needs to consider those students with special needs, such as using symbols which indicate wheelchair-friendly routes or providing Braille signage.

Campus wayfinding systems also need consistent signage as this helps people easily recognise which signs are for wayfinding. Where inconsistency occurs, people can easily miss a sign and end up getting lost. This means that all wayfinding signs should have the same design, use the same typeface and colouring and, where possible, have the same shape.

One potential difficulty for wayfinding signage on campuses is that walls are often used to display other information. Where wall hung signage has to compete for attention, the visual overload can mean it is less effective – people just don’t see it for everything else around. it is important, therefore, that wayfinding signage is given priority and nearby displays relocated so they do not camouflage it.

A way to increase the visual impact of a wayfinding sign is to add elements of the university brand, for example, using the university colours or typeface. Adding these has the additional benefit of extending the university’s identity throughout the campus and in doing so, reinforces its core values.

Best materials for campus signage

There is a growing range of materials from which wayfinding signs can be constructed, however, on busy campuses, it is best to pick materials that are robust and durable. Acrylic signs are a good and affordable solution, as they can be manufactured in a wide range of colours, shapes, sizes and fonts and can incorporate images into the design.

Conclusion

University wayfinding signs help staff, students and others navigate the complex external and internal places on today’s large campuses. It makes the campus more welcoming and user-friendly and helps people arrive at the right place at the right time so that lectures, seminars, meetings and other events go ahead as scheduled without disruption.

If you want assistance in creating a wayfinding system for your university or college campus, check out our Wayfinding Signs page.

 

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5 Reasons Poster Cases are Ideal for Noticeboards

Wherever you go in the UK, you’re likely to come across a noticeboard. From shops to churches, surgeries to schools, they are used to promote events, advertise local businesses and give important information. They have long been part of our way of life and even in the age of text messages, emails and notifications, they continue to be popular ways to disseminate printed information – bucking the trend when compared to the demise of the local newspaper.

Today, the humble noticeboard is moving with the times. The simple board that someone could attach a piece of paper to with a drawing pin has been superseded by one which is protected by a case. There are very good reasons why you should consider upgrading to a poster case. Here are some you might want to think about.

  1. Better outdoor display

British weather has never been kind to posters and notices displayed on outdoor boards. Wind can tear them or even blow them away and rain can blur the ink and damage the paper beyond practical use. Signs simply stuck to an outdoor noticeboard will not last that long, especially as most notices are made in-house and printed using paper and ink meant for indoor use. Even putting them inside plastic document wallets isn’t going to protect them for too long.

A more effective solution is the poster case – some of which are purposely built for outdoor use so that besides having the glass to keep the wind and rain away, the casings are watertight and even the fixing holes are carefully positioned to prevent rain entering. Not only does this ensure your notices and posters remain undamaged for as long as you need them, they’ll also stay looking presentable at all times.

  1. Prevents vandalism and defacement

A notice or poster outside of a case is vulnerable, especially those placed in unsupervised areas. Posters are easy to deface and vandalise and it’s not unheard of for someone to take a marker pen and add a few unwanted details.

A poster case prevents your notices and posters from being defaced by keeping them within the protective casing. Indeed, it’s not only the posters that are protected; the poster cases themselves are made from robust materials, some have anti-vandal glazing and secure, anti-tamper locks.

  1. Prevents unauthorised removal of posters

It’s not uncommon for people to take notices and posters down. If someone objects to an event being advertised on a noticeboard, an easy form of public protest is to remove the offending piece of paper. If this was a notice about an important meeting and no one discovered it had been removed, it could affect the turnout.

This can happen for all kinds of reasons: businesses removing adverts for their competitors, locals taking down the poster for a local gig because they don’t like the noise or the extra traffic, or people taking down notices for a particular charity because they disagree with its aims.

A secure, lockable poster case ensures only authorised individuals have access to the notices and thus prevents this form of theft taking place.

  1. Stops unauthorised notices being displayed

Flyposting is a much-used guerrilla marketing tactic where adverts or flyers are put up without permission, often in illegal places. If you have an unprotected noticeboard, therefore, there is the potential that someone could use it to display their own notices.

This can cause several problems, perhaps the main one being when the poster advertises something that goes against the values of the organisation to which the noticeboard belongs. Using a poster case ensures that the owners have the ability to authorise every notice or poster which goes on display, preventing embarrassing or offensive materials from being posted without permission.

  1. Improved presentation

Poster cases are a great way to improve the presentation of your notices. Aside from preventing carefully placed notices from being moved around or damaged by passers-by, the case provides an attractive frame that draws the attention of those in the vicinity. The inside of the case can also be decorated with different colours, backings or borders.

Poster cases can also be placed below a specially designed sign that states what kind of noticeboard it is. It can even be illuminated so that the notices are visible when it is dark. This is ideal for those places which open late.

Conclusion

Notices and posters are the short-term signs that organisations always want to draw particular attention to. A poster case is the ideal way to present these and to keep them protected, whether they are installed internally or outside. They also prevent notices being vandalised or removed and stop people from displaying unauthorised notices.

For more information see our Poster Cases page.

 

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Making the Most of Your Brand With Internal Signs

Having an external sign which showcases your brand is great for attracting visitors and getting them through the door, but how do you keep that brand working for you once they are inside? Some businesses are excellent at internal branding, using décor and signage harmoniously to give their interiors a style that matches their identity, culture and values. In this post, we’ll look at a range of modern internal signs that can extend your brand instore – both as signage and as décor.  

Window graphics

While window graphics have been used extensively on external windows, many companies are now seeing the benefits of using them internally, where they can be placed on many forms of glass, such as partitions, stair and balcony rails, doors, mirrors and internal windows.

Perhaps their biggest use, internally, is to create a subtle but effective branded décor. You could, for example, take an element from your logo and use this to design a frosted glass effect graphics that can be attached to different types of glass throughout your premises, ensuring that the branding was consistently present in a quiet but persuasive way.

Modern manufacturing techniques enable window graphics to be made in colours which match your brand’s colour palette and in any design you want to create. The advantage of a window graphic over genuinely frosted glass is that you can peel the graphic off and replace it whenever you like without the expense of replacing the glass.

Lobby signs

Lobby signs are used extensively in all kinds of organisations and one of the reasons for their popularity is that they make a statement about the brand as soon as people walk through the door. Doing this helps visitors make an instant connection to your brand at the moment when it is likely to have the biggest impact, helping schools look academically successful, legal companies appear professional, health centres feel welcoming and fashion boutiques seem sophisticated.

Bespoke lobby signs are the ideal way to present your brand. Using acrylic or metals like brass, aluminium or titanium, it is possible to create stunning 2D or 3D architectural lettering and logos that incorporate your brand’s typeface and, in the case of acrylic, your colour scheme. You can even add the brilliance of LED lighting, too.

Core values signage

With social media criticism having disastrous consequences for unethical businesses, many companies now go out of their way to promote their core values. Indeed, many now mention them explicitly on the About Us page of their websites, on printed materials and, as a relatively new phenomenon, by putting them on display in their premises.

One of the most common places to find these displays is in schools where you’ll find large, multi-coloured acrylic signs installed, bearing words such as Respect, Tolerance, Honesty, Integrity, Compassion, etc. The signs are displayed in prominent places where staff, students, parents and visitors can see them. Placing them here helps the school reinforce its values to its community whilst also using them to convince potential parents that this is the place to send their children.

Similar signs are being used in other organisations and are to be found in both customer-facing and behind the scenes locations. The internationally renowned 11 Madison Park restaurant in New York, for example, now uses signs to display key phrases from its mission statement to its employees. Other businesses find them an ideal way to let their customers know that transparent pricing, first-class customer service and no-quibble returns are at the heart of what they do. In this way, a core values sign, using brand colours and typefaces, is a great way to show that you are an ethical brand that puts customers first.

Wayfinding signage

Every business needs wayfinding signage of some form, even if it’s simply to identify which room is which. One useful way to extend your brand across your premises is to use wayfinding signs that are designed in line with your brand.

Whether you are putting signs on walls and doors, hanging them from ceilings or erecting directional posts, you can put your logo (or elements of it) onto them, use one of your corporate fonts and use colours from your brand’s palette. This way, whenever someone is searching for a specific place, they’ll always be reminded of your brand.

Portfolio display signs

A key element of many companies’ brand identity is the imagery they provide of their products or services. Whilst the image itself will showcase what they have to offer, equally important is the ‘house style’ of the photograph. Go into any high street fashion retailers and you will see how each will have their own way of portraying their clothing that fits perfectly with their brand.

With today’s technology, it is now possible to use creative photography to develop a portfolio of your products and services and to display these as signs. They can be hung as banners that go from the ceiling to the floor or turned into large-scale window graphics, making a feature of your best work and showing them off in a style that depicts your brand.

Summing up
Signage can play an important role in enhancing your brand in-store. It can be used as subtle décor on windows and glass, create a stunning statement in an entrance lobby, help customers with shared values connect with you, be used discretely on your wayfinding signs and help you promote your products or services with banners and graphics created in your brand style.

Together, these elements create a powerful in-store branding strategy that can have a big impact on sales.
For more information about the types of signage mentioned here, visit our products page.

Conclusion

Designing the correct signage for your brand and location brings many benefits to hotels and their clientele. It helps customers find you, attracts passing trade, improves your brand identity and creates a better user experience inside your premises. At the same time, well-designed signs help you stay compliant with local regulations and make your hotel safer for staff and visitors.
If you are considering upgrading your hotel signage, visit our Restaurant and Hotels Signs page.

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