4 Types of Signage That All Businesses Need

Nearly all businesses use signs and with good reason, they promote your brand, products and services, help customers find you and increase your sales. Today, businesses have a range of signage options they can choose from, each capable of fulfilling a variety of important purposes. In this post, we’ll look at the key types of signage that we believe all businesses need and can benefit from.

Shopfront signs
Shopfront signs have been used outside business premises for centuries and their effectiveness makes them as popular today as they have ever been. Probably the most important function of a shop front sign is that it tells customers that they have arrived at the right location. If your business name is not clearly displayed on the outside of your premises, even those who are purposely looking for you might feel uncomfortable going inside. Sixty per cent of consumers are said to find the lack of a sign off-putting.

A good shopfront sign not only tells people they have arrived, it promotes your company to those who are passing by and this can help generate business as new customers discover you. According to a study by Ketchum Global Research, three quarters of shoppers have entered a business they had never been in before as a result of seeing its external sign. What’s more, research from the International Sign Association (ISA) shows that external signs generate 50% of new customers.

Shopfront signs are more than just a way to direct people to your door. They are also a great way to promote your brand. Using today’s materials and design techniques it is possible to create visually stunning 2D and 3D signs that recreate your branding for everyone to see. And with the addition of LED lighting, it is possible for this to have an impact 24 hours a day, helping you promote your business to passing traffic even when you’re closed.

Other external signs
Besides store front signage there are a number of other external signs that can be used to entice new customers. For businesses whose shop front is not immediately visible from the public highway, it can be difficult to be seen by passers-by. One of the main ways of getting around this is to install a sign closer to the roadside. Monolith signs are a great way to do this, as they are freestanding and do not need to be affixed to a building. Freestanding post and panel signs perform a similar useful function.

External facia signs that promote products and services, as well as special promotions, are also useful ways to attract attention to the outside of the building. By creating signs which include images of your best products, for example, you are presenting customers with an idea of the kind of things they can find inside and this can increase footfall significantly.

Vehicle signage
For companies which have vehicles, not having vehicle signage is a missed opportunity. Modern, high-vis vehicle graphics let you turn your company van or car into a professional looking, attention-grabbing advertisement.

Using a combination of high-resolution photography, vector graphics and text, vehicle graphics are the ideal solution to promote your business to your local community. They make it possible to showcase your products, display your branding and contact details and communicate important marketing messages. You can even put QR codes on your vehicle so customers can link straight to your website.

Whether driving or parked, your vehicle will get seen by thousands of other drivers, passengers and pedestrians every week. By using high-vis vehicle graphics, it means you will be able to reach out to all those potential new customers.

Internal signage
Indoor signage carries out a number of important functions. One of the most popular forms is the interior lobby sign. This is used to bring the branding seen on the exterior of the building, indoors. In doing so, it makes an impactful statement about your brand to your visitors. You often see these types of signs in businesses which have receptions, such as hotels and health centres and in the offices of legal companies and other professions.

In larger premises, wayfinding signs are often essential to help people make their way to the right location. These can serve a dual purpose, for, aside from giving directions, they can be branded, helping to keep the brand message remain consistently on show across the entire facility.

Another common form of internal signage is the promotional sign. Signs can be displayed which advertise customer offers or which promote forthcoming events. In large retail stores, they are often used to help customers know which section they are in.

For example, a large sign showing a butcher is an easy way for customers to know they are in the meat section of a supermarket.

Make that sign show the butcher smiling and holding generous portions of delicious looking cuts of meat and you are promoting friendly service, high-quality food and generous prices at the same time.

High-quality signage can have a dramatic impact on the success of your business, promoting your brand, your products and your services. While there are many types of sign you can choose from, storefront and other external signs, together with vehicle graphics and internal signage are the four key elements of creating an effective and potent signage strategy.

If you are considering new signs for your company, check out our products page.


4 Ways to Make Your Signage More Effective

Effective signs are those that have an impact on the people who see them. They can be used to promote awareness of your brand, let people know where to find you or to advertise products, services and events. To make a sign effective, there are some basic things you need to consider and, in this post, we’ll look at what they are.    

Make your colours count

Your choice of colours can have a significant impact on the effectiveness of your sign and one of the first things you need to consider is where it will be erected. For example, there’s little point in using a white sign if it’s being placed on a white wall as it will blend in too much with the background and go unnoticed. If you want your sign to stand out and get seen, it needs to contrast with anything behind it.

Contrast is also crucial when designing the sign itself. For your text, branding and any images to be seen clearly, they need to leap out from the background colour of the sign. What you need to avoid, however, is using contrasting colours that clash. Some colour combinations can be hard on the eyes, such as red and green, while others are just unattractive.

With today’s materials and printing techniques, you can use a wide range of colours on your signage and this means that it is easily possible to use your corporate colour scheme and even recreate your branding.

One consideration you may not have considered is whether the colours you choose will be permitted by your local council. Town planners are often keen to ensure that any signage is not detrimental to the local area and in conservation areas, especially, they will ensure that any sign fits in with the existing style of the surrounding neighbourhood.

Be visible 24/7

One way to significantly boost the effectiveness of your sign is to illuminate it. Adding cost-effective LED lighting to the design means that you can extend its visibility beyond daylight hours and have it seen 24 hours a day.

One of the issues with unlit signage is that, even in dim light, it begins to lose its eye-catching appeal. From dusk to dawn or during times when the weather blocks out the sunlight, an unlit sign is not going to have the impact you wish.

LED illuminated signs are particularly useful for businesses that open in the evening, such as pubs and restaurants, and for those that have signs which are aimed to be seen by passing traffic. During the winter months, when the morning and evening rush hours take place in the dark, having an illuminated sign means it can still be clearly seen by all that passing traffic.

Put your sign in the right place

One of the key considerations when using a sign is where to locate it – getting this wrong could result in it having no effect at all.

While it is obvious that you will want to put it in a place where it will get seen by lots of people, there are other factors you will need to think about.

One key factor is the height from the ground that you display the sign. If you want people walking past to notice it, it needs to be at eye level. However, if you want it to be read from a distance, it will need to be higher so that it doesn’t become obscured by things which may get in the way.

If you are putting a banner sign on the side of a road, you may want to put it lower to the ground so it is at eye level with the majority of people driving by. You may also want it angled in a way that makes it easier to read. Placing it near a roundabout or traffic lights where traffic can queue for a while means people will have more time to see it.

As you can see, you need to think carefully about maximizing impact before you decide on the final location.

Simple and easy to read

A good sign is one which quickly and easily communicates an important message to the reader. For this reason, keep the message short and simple and use vocabulary that is accessible to all. Having lots of text means making the font smaller and more difficult to read while increasing the time needed to take all the information in – all of which can reduce its effectiveness.

When it comes to fonts, try to use those which are plainer and easier to read. Fancy fonts are generally more difficult, so if you have one of these for your branding, making it larger will certainly help.

If you are going to purchase new signage, you want the end result to be as effective as possible in order to maximise your return on investment. Hopefully, the four points raised in this post will help you understand how you can create a sign with more impact and get it to achieve your aims more effectively.

If you are looking for signs for your business, check out our product range to see how ESP Signs can create effective signs for you.


How Builders Can Benefit from Better Onsite Signboards

It’s become the standard practice for builders to put banners and portable signage outside of properties they are working on. However, not every builder takes advantage of the things that can be achieved with a modern signage solution. Today, with affordable printing techniques, it is possible to make portable signs using different materials and in ways which are far more effective at selling your services. In this post, we’ll look at ways this can be achieved.

The aim of a signboard
Signboards can be a powerful part of your marketing campaign, letting the passing traffic know that a property is being developed by your company and showing them where to get in touch if they want to make enquiries.
One of the issues with many signboards is that the marketing focuses on promoting the company’s brand rather than the type of services on offer. When the builder’s name and logo are the most prominent feature of the sign, little is left to give an impression of the work you do. Often, the work you are doing at the property is left to market itself, with the belief that if someone likes the look of it, they’ll inquire. There are, however, better ways to communicate your services and your brand to passing traffic.

Signage materials that work
Improvements in technology mean hardwearing signage materials, such as panel signs or PVC banners, are more affordable and easier to display while you are temporarily on-site. They are exceptionally versatile to print on, come in a range of sizes and designs and look professional. Importantly, they are durable enough to be taken from job to job.

Go bigger – say more
Though there are council limits on the size of your onsite advertising signage, using the largest permitted signboard allows you to attract more attention and point out key services you offer. This way, you can add details about specific services you do, such as roofing, loft conversion or extension building. This can interest those people looking for those particular services and lead to an increased number of enquiries.
While it is important not to cram too much information on a sign, using the text wisely can trigger the curiosity and lead to potential clients seeking more information and asking for a quote. A larger sign can also be seen from further away, attracting more people and enabling them to view it for longer.

Embrace technology
In some areas, building companies are using signage that helps potential customers find out more about their services using smartphone technology. Two particular ways this is happening is through printing QR codes on signs or attaching an RFID tag and adding the words ‘tap your phone here for more info’. Using these affordable technologies, interested passers-by can get instant access to your website and find out how to get in touch.

Give the full picture
The beauty of many modern signs and banners is that they enable you to incorporate stunning photographic images. If you have a portfolio of your best work, you can include images from here on your sign, giving potential customers an idea of the quality of the work you are able to carry out and showing them how you can improve their own properties. This is helpful as potential customers are much more likely to be impressed by a photo of the final result rather than the work in progress they see as they pass.

Make your signs work 24/7
Adding LED lighting to your on-site signs ensures that they can be seen by passers-by no matter what time of day. This is particularly important in winter when the majority of rush hour traffic will be passing in the dark. At these times of the year, neither the property you are working at or the sign is easy to see. However, with a well-lit sign, this needn’t be the case. And if the sign has an image of your work on it, that can be seen, too.

Bring your brand to the fore
While modern printing techniques enable you to recreate your branding in even better ways on your signboards, equally appealing to potential new clients will be the quality of your signs. The addition of informative text, high-quality images of your best work and 24/7 visibility shows customers that you are a professional brand that takes pride in the quality of its services.

The use of construction signs and PVC banners enables builders to advertise in better ways to passers-by. Let nearby residents and passing traffic see the quality of your work, discover the services you offer and find easier ways to visit your website and get in touch. By adding LED illumination, you ensure that even when you’ve packed up for the day, the sign is still working for you.


How to Make Signage Lettering More Effective

Lettering is a key feature of any sign and, to be visually effective, careful consideration needs to be given to the font size, choice of typeface and background colours, font style and sign placement. In this post, we’ll look at each of these aspects to give you an overview of what you need to do when designing your signs.

Letter size
One of the most important design aspects of your sign is the size of the letters that you use. Your choice will determine the distance at which people can accurately read the sign. If the lettering is too small it won’t be seen from far away, if too large it may prevent people from reading it clearly when close up. It is critical, therefore, that you pick a letter height that is appropriate for the distances at which you wish it to be read.

In order to make the right choice, you first need to know where the sign will be placed and find the optimum distance that you want people to be able to read it. As a guide, you should consider increasing the lettering size by around 3 centimetres for every 3 metres the reader is away from the sign. This would mean that that for a sign to be read from 30 metres away, you would want the lettering to be 30 centimetres in height.

Different typefaces
There are unlimited typefaces (font types) you can use for your business signs. Indeed, some companies spend a small fortune having trademarked fonts designed for their own, exclusive use.

Fonts are either serif or sans-serif in style. A serif font is one where some of the letters have a slight curl or projection to make them more decorative and slightly more handwritten. Examples include Times New Roman, Courier and New Century Schoolbook. Sans-serif fonts (sans is French for ‘without’) are letters that lack these embellishments and so are plainer and, supposedly, easier to read. Examples include Ariel, Helvetica and Calibri. Both types of font, are good for general signage.

What are less easy to use in signs are highly cursive or decorative scripts, such as French Script or Edwardian Script. While these can be ideal for depicting particular kinds of brand identities, they aren’t the easiest typefaces to read at a distance. If you choose to use these types of font, the recommendation is that you increase the size beyond what you would for serif and sans-serif fonts.

Typeface colour
There are two colours you need to consider when creating effective lettering for your sign: the colour of the typeface and the colour of its background. The rule is that, for the best visibility, the two colours need to be highly contrasting. Ideally, you need dark letters sitting on top of a lighter background or light letters on a dark background. For example, black lettering on a white background can be read easily, yellow lettering on a white background or dark blue lettering on a dark green background would render your sign unreadable to many.

When choosing colours, you also need to take into consideration the effects of light. Some colours are not too distinguishable in low lighting conditions, so these should not be combined. At the same time, you need to think about reflected light. If your sign has a glossy surface or is placed inside a window, the light it reflects from other sources may impact the way a particular colour is seen. If this affects its readability, then choose a different colour.

Luckily, with modern printing techniques, many signs can be created in almost any colour, so no matter what challenges you face in designing your sign, a suitable solution will be available.

Placing your sign
The ability to read your sign will be affected by where you place it. Its height off the ground, the angle people approach it from and the distance at which they see it will all impact on their ability to read the letters clearly. Consider a business sign on a narrow road, for example. If the sign is flat against the wall and faces directly onto the street, people won’t be able to see it clearly until they get near. Having a sign that projects perpendicular to the street (e.g., think of a traditional pub sign), on the other hand, enables people walking towards the sign to see it from much farther down the street, attracting more people.

Lighting your sign
No matter how large the lettering or well placed the sign, if it is not illuminated, it will only be fully effective during daylight hours. The use of lighting ensures that the letters are visible 24 hours a day and that your sign gets the maximum number of views that it can.

Hopefully, from reading this article, you will have a better understanding of how to use lettering in your signs. You’ll know how to judge the best letter height, how to use contrast to make lettering more visible, understand the difference between various font styles and how this affects readability and know how the positioning and illumination of a sign can make it more effective.

If you need expert assistance in designing your business signage we’ll be happy to help.


4 Most Popular Trends in Sign Design

As a leading specialist in the signage industry, we’ve seen many changes in how signs have been designed over the years.

With the introduction of new and exciting materials and the development of hi-tech manufacturing systems, trends have moved towards designs which promotes the brand just as much as the message. This is done by using innovative products to reach far wider audiences and developing creative ways to capture the attention of consumers. These include LED illuminated signs, vehicle graphics, 3D built-up lettering and freestanding monolith signs.

Here, we’ll show you the top signage trends currently being used today.

High-vis vehicle graphics

One of the major trends in signage use over recent years has been the move towards high-vis vehicle graphics. With the ability to combine high-resolution photography, vector graphics and text onto any design it has been possible to turn a boring white van into a professionally presented, eye-catching mobile advertisement.

Vehicle graphics offer endless possibilities for brand, product and service promotion. You can show photographs of your products, services and your workforce, display your branding, place promotional text and even show your contact details, like phone numbers and web addresses.

What’s more, these designs are not just available for typical business vehicles, they are also being used on standard cars used by businesses such as driving instructors, dog walking services and mobile hairdressers.

A major reason for their popularity is that they get seen regularly in and around a company’s catchment area. Whether moving or parked, they are noticed by everyone passing or driving by, reaching thousands of potential new customers every day.

  1. Go bright

LED lighting has revolutionised the signage industry and is one of the most popular design elements asked for by businesses. Besides giving your business 24 hour day visibility, helping it to get noticed in the dark and in poor weather, LEDs bring other advantages that make them ideal.

For a start, LED lighting offers far more versatility when it comes to signage design. Available in a wide range of colours, they can create your branding in a spectacularly eye-catching fashion and can even be animated or change colours. All this is achievable because LED signs are made from many individually programmable bulbs. In addition, they can also be used to illuminate other types of signage, such as fabricated letters and glass signs.

The other benefit is that compared with other forms of illumination, LED signs are far more efficient to run, last longer and need little maintenance. And as they don’t generate the same amount of heat, they are much safer to use.

Stand out with 3D

For high impact branding at the entrance to buildings and in entrance lobbies, the current fashion is to create a 3D design using built-up letters that stand proud of the wall. These make a bold statement about a company that gives its brand a definite air of substance.

3D built up signs can be made from metal or acrylic and have the option to be illuminated by LEDs. Using metals such as aluminium, stainless steel, copper, brass and titanium, with polished or brushed finishes, it is possible to create stunning designs that give your premises immediate status. Similarly, acrylic signs, which can be created in a range of colours, produce a clean, modern impression.

Ideal for pushing a brand, one of the reasons for their popularity is that modern manufacturing techniques make it affordable to produce these signs using company text types, colours and even logos.

Freestanding monolith signs

Not every business has the advantage of being by the side of the road and this means pedestrians and those in vehicles often pass by without even noticing they are there. Today, thousands of businesses who find themselves in this position are taking advantage of monolith signs to make sure they get noticed.

Essentially, monolith signs are freestanding signs that can be erected away from a building so that those companies hidden on retail or industrial estates or set back from the roadside can let their customers know where they are and what they do.

Available in a wide range of materials and with almost limitless design options, including illumination, monoliths can be placed in the most advantageous place to attract passing custom. One of their biggest advantages is that they can be multi-sided or shaped in a way that people travelling from any direction can see them. And provided they don’t infringe local planning regulations, they can be built in any size, height or width to suit your needs.


Signage trends have developed dramatically over the last few years with a greater emphasis on branding and visibility. Businesses want signs that make a clear statement about who they are and which have maximum impact, day or night, whether on their premises, by the roadside or on their vehicles. To do this they are taking advantage of the new materials and technologies which are now at their disposal. Hopefully, the trends we’ve shown here will inspire your next signage upgrade.


10 Convincing Facts About the Effectiveness of Business Signs

Marketing techniques come and go, but if there is one which has remained steadfast over the long-term, it’s the use of business signage. In fact, businesses have been using signs to attract customers since the days of the ancient Egyptians and the reason they remain so popular today is because they are so successful.

Of course, this being the 21st Century, no right-minded business person would take such a claim for granted without looking at the data. Thankfully, there is a lot of it about: sign manufacturers now have their own organisations which carry out research into the effectiveness of signs and which seek to find better ways to use them. In this post, we’ve put together some of the most convincing facts we can find to show you just how effective business signs are.

1. Signs are proven to attract new customers
Research has shown that 75% of people have, at some point, entered a store they had never been to before simply because of its signs. There are various reasons for this: attractive branding, great promotional offers, or stand out colours or designs. Whichever, a good business sign attracts attention and draws people into the store, increasing the likelihood of a sale.

2. Signs also stop customer ‘leakage’ 
Perhaps leakage isn’t the most technical of terms, but what it means is that many companies lose out on business simply because no-one knows they are there or because they cannot be found. Indeed, 60% of shoppers stated that the lack of a sign had prevented them entering a business premises.
Signs don’t just tell consumers where to find a business, either. They are used to promote products, sales and events that increase the likelihood of customers popping in to take a look at what’s on offer.

3. Signs generate word of mouth referrals
Another striking fact is that 75% of people have informed family and friends about a business purely from seeing its sign, without even going there themselves. If someone asks if there’s a specific kind of local business and we’ve not used one ourselves, we’re most likely to mention one we have seen. What usually makes such a business stand out in our memory is the sign.

4. Quality signs equal quality stores
There’s no truth what so ever that a high-quality sign guarantees a high-quality store. However, it is a fact that people believe this to be true. Indeed, 70% of consumers think that the quality of a sign reflects the quality of the business. From a marketing point of view, therefore, it is easily possible to change choppers’ perception of the quality of a business by investing in high-quality signs, such as those available from ESP Signs.

5. Better signs mean more purchases 
Following on from the point above, not only does the quality of a sign affect shoppers’ perceptions, it also impacts on their purchasing decisions. According to research, 67% of consumers are more satisfied when buying from a business that has high-quality signage. In this sense, the sign becomes a form of status symbol.

6. Signs kickstart new businesses
When a new business is launched it needs to work hard to attract customers. This can be difficult when it’s not yet making enough money to fund a major marketing campaign. Signage, however, has been proven to be a cost-effective solution that brings in a fantastic ROI. According to a recent study, newly launched businesses generate 50% of all their custom from their signs.

7. Attracting the customers who count
The great thing about signs is that they get seen by the local population. As 85% of local customers live or work within a five-mile radius of the businesses they use, signs provide one of the most highly targeted marketing techniques available. Virtually anyone who walks or drives by is a potential customer who can be attracted by the signage you display.

8. There for the changing community
Even if your store is well established within your area, it is still worth considering how changes to the local population can affect your business. In any typical suburb, around 15% of residents will move home each year. This means that after three years, around half the population will be newcomers.
The easiest way to ensure that the newcomers find your business is to put up a sign to let them know you are there. A third of all

9. Attracting impulse buyers
You’ll be surprised by the number of businesses who benefit from impulse buyers: people who drive by a fast food outlet and fancy a burger, someone grabbing a takeaway coffee from a petrol station. The incidences are numerous. But what helps these businesses get found are the signs they put up to attract impulse buyers.

10. Better legibility means better sales 
One of the requirements for a quality sign is that it is clearly legible to readers. Whilst eye-catching designs are important, if they prevent the message getting across clearly, they are hindering rather than helping communication.
Businesses who make sure that the important information is legible gain the most in terms of number of customers attracted and the revenue that signs generate.


If you haven’t been sure about the value of signage, hopefully, the facts mentioned above will convince you of how beneficial it can be. There are many useful types of sign you can use, such as storefront signs, window graphics, monolith signs, sales banners and illuminated signs. Each can have a different function and play a role in bringing customers to your door.
To find out more about the signs we provide as ESP Signs, check out our range of products.

school signs at Castle Hills Primary

The Benefits of Internal and External School Signs

Good signage can bring many benefits to a school. It can improve punctuality, increase safety, celebrate achievement and promote the school’s values and brand. In this post, we’ll look at these benefits in more detail and show you the different types of signage that are best used for each purpose.

Improving punctuality

Punctuality is important to schools because it cuts down the amount of learning time which is lost. However, in large schools, it can take children quite a while to get from one classroom to another. If the average time taken moving between lessons is five minutes, then over an academic year, that adds up to 81 hours of lost teaching time. That’s equivalent to over three weeks of lessons.

Delays in getting from A to B are often caused by poor traffic flow within the school, especially when there are narrow corridors or entrances that become bottlenecks. Children may know they need to walk on the left or take a particular route when leaving a room, but they don’t always follow it. The easy solution for this is to install signs which remind the children what to do.

Ceiling suspended wayfinding signs are one of the best options for reminding students which side of the corridor to use as they can be seen from above in a crowded space. Simple arrow signs with ‘This Way’ written on them can be placed at eye-level opposite the doors to classrooms to show them the direction they need to take.

Using these signs, corridor traffic jams are less likely and the resulting delays they cause can cease, helping everyone get the next lesson started earlier.

Another punctuality issue is that people get lost. New pupils and staff, supply teachers and visitors can find unfamiliar school layouts very confusing. Even those who have been there a while won’t be familiar with every room in every building. For this reason, the use of well-placed and easily readable wayfinding signs is critical. These can include ‘You are Here’ maps, external signposts, and signs which indicate which department or room people have arrived at.

Increase safety

Safeguarding is at the top of every school’s list of priorities and signage plays a key role in keeping pupils and staff safe. Installing the necessary health and safety signs is particularly important. These will be needed across the school, especially in areas where potentially hazardous equipment and materials are stored and used, such as in science, technology and PE departments. You also need to ensure that fire alarms, fire exits and muster points are clearly signposted and that every classroom and corridor has a sign which tells where the nearest fire exit, alarm and muster point is.

In addition to the health and safety signs that schools have an obligation to display, many schools require other forms of signage to ensure that their own rules are adequately displayed. Typical examples include, ‘Staff Only’, ‘No Entry’, ‘No Ball Games’ and ‘No Hot Food to be Taken Out’ signs. These signs may need to be installed both internally and externally.

Celebrate achievement and promoting events

One of the main ways schools celebrate achievement or promote events is by displaying a printed PVC vinyl banner near the entrance gate. This enables it to be seen by pupils, parents, visitors and anyone else who passes by. They are often used to proudly display, ‘Outstanding School’ or ‘Best Ever GCSE Results’. They are also used let people know about open evenings, school productions, summer fairs and other events. Available in any design and in a wide range of sizes and shapes, promotional banners are a great way to make a big impact on a small budget.

Promoting core values and brand

Many schools promote their core values by creating a highly visual representation of key words which is put on show in a prominent place. To emphasise their importance to the school, the values, such as humility, compassion, integrity, courage and determination are made into large displays, often featuring the colours and corporate typeface of the school.

Signage is one of the best ways to display these words. For example, they can be hung in the main entrance as a series of floor to ceiling vertical banners, they can be printed onto large flags, created using stunning flat cut or 3D built-up letters on specially designed backgrounds. They can even be illuminated.

Whilst instilling your values is critical inside your school, externally, it is important to promote the school’s brand. As 70% of business customers believe the quality of a store’s sign reflects the quality of its products, it’s just as feasible that a similar number of people believe a school’s sign reflects the quality of its education. If a school wants to be proud of its brand and wants to attract new students and the best staff, it’s crucial, therefore, to have a school sign that does a good job.

There is a wide range of choices for external school signs, though monolith signs are very popular because they can be created to feature important branding symbols like your school logo, motto, typeface and colours. They are also glossy and professional looking whilst being hardwearing and durable.

Summing up

Great signage can help schools in a variety of ways, reducing lost learning time, helping pupils to stay safe, letting the local community know about your achievements and events, and for promoting your core values and school brand. For each of these, there are different types of sign that can be chosen, giving you a choice that is best for your purposes and your budget.
For more information about the signs available, check out our product range.

Built Up Illuminated Sign

8 Ways Local Businesses Can Use Signs for Marketing

Keeping your business thriving can be tough for local companies. Not only is there competition from your local rivals, you may also have to take on the challenge of online competitors.

For this reason, marketing your company in your local area is essential for your success; and one of the most effective ways to do this is by using signs. In this post, we’ll look at eight ways local businesses can use signs for marketing.

1. Shop Frontage Name Boards

For those companies that have premises where customers come to, your shop front name board is one of the most vital marketing tools you can have. It stands above your shop door enabling potential customers to see you clearly at a distance and indicates exactly where you can be found. So, whether you are on the high street or next to a busy road, it’s a signpost that says, ‘We are here’. Without it, your business may go unnoticed.

More than that, however, it enables you to promote your brand. Whether you use facia signs, flat cut or built up lettering, a well-designed name board can effectively make you stand out from the crowd and attract new customers. If your name board looks like a relic from the seventies, perhaps it’s about time you invested in a new one.

2. Shop & Showroom Window Graphics

Window graphics work effectively because they can be positioned at eye level. This means that you can market directly to people who are passing by. You can use them to promote your brand by using company logos, colours or themes or you can use short-term graphics to bring promotions or sales to people’s attention.

Done well, window graphics can enhance the look of your store, making it more attractive to customers. This can increase footfall and lead to better sales or the acquisition of new customers.

3. Car & Vehicle Signs

If you have a company vehicle, you shouldn’t waste the opportunity to use it as a way to promote your business. There are many ways you can use vehicle graphics for marketing purposes. You can let people know what type of business you are and where you are based; you can tell them your telephone number, email address and website details and you can promote your brand with the use of logos and slogans.

This is only the tip of the iceberg, though. With today’s full-colour vehicle graphics, you can showcase your products or services or put ads or promotions on display – pretty much anywhere on your vehicle.

The great thing about using car and vehicle signs is that your message is on display wherever you go. When you’re travelling, it gets seen by other drivers and people on the street and when you’re with a customer, all their neighbours can see it too. For those who serve a local community, this is a great way to get your name out there.

4. Exhibition & Trade Show Signs

Exhibitions and trade shows can be very busy places and those who attend never get the chance to see everything that’s on display. Instead, they veer towards those exhibitors who stand out from the crowd. Often, it’s the exhibition signs used by these companies that seem to have such a magnetic effect on the crowds.

One way to make sure that your trade show promotion goes successfully is to use signage that is going to have an impact on visitors. With everything from full-colour backdrops, large vertical banners and even branded counters to help you, they are a great way to draw visitors to your stand.

5. Wall banners

Businesses have been making good use of their external wall space for marketing for centuries. You can still see the faded paint of old adverts on many buildings today. The modern approach, however, is to use printed wall banners which can be put up and taken down as and when needed.

Banners like these can be made large enough to be seen at a distance and are great for those businesses which are situated away from the roadside. Smaller banners can also be used to highlight things to customers on their way into your premises, perhaps in the car park or near to the entrance. This makes removable banners the ideal way to promote onsite special offers or upcoming events.

6. Business Driveway or External Signage

Whilst banners are great for short-term promotions, those businesses which are set back from the road need a more permanent form of signage to let customers know where they are or to advertise their branding. There are two types of sign which are particularly effective for this: monolith signs and post and panel signs.

Both of these can be placed away from your buildings, perhaps by the entrance to your car park or just on the inside of your premises facing the road. They can be situated high up, too, so drivers can see them above the cars in front as they travel towards you.

Post and panel signs, similar to old pub signs, can also be hung outside shops and other premises, perpendicular to the wall. As they can be seen far more clearly by those travelling towards your premises, they are the perfect accompaniment to your shop front name board.

7. Illuminated Signs

For 24/7 marketing exposure, you need your signage to be visible when it is dark. While this is especially important to companies that do business in the evening, such as restaurants and bars, in winter and during dull days, all businesses can benefit.

Although you can shine lights onto your signs, by far the most effective method and one which looks far more professional, is to use an illuminated sign. Today, LED technology enables businesses to have stunning illuminated letters, glass and architectural signage on display and to do so safely and cost-effectively.

8. Business Entrance Acrylic Plaques

Some service and professional businesses, such as accountants and solicitors, traditionally have a plaque by the entrance to their offices. Often, this is because they share office space with other businesses in a larger building and don’t have the right to use larger frontage name boards.

One way of making your plaque more attractive to those passing by and which can enhance your brand identity, is to use an acrylic sign. Acrylic signs can be made in colour and feature your name, logo and other information.


For a local business to do well, it needs to constantly remind those in the area in which it operates that it is there. By using a range of different signage, it can market its brand and its products, services and promotions at its premises and throughout the area.

To find out more about the signs we provide as ESP Signs, check out our range of products.