poster case for schools

5 Benefits of Using Poster Cases in Schools

Nowhere makes as much use of paper displays as a school. They are on every corridor, in every hall, on every wall and you’ll even find them stuck to windows and glass panel doors. And there’s a huge range of things being put on display too: learning aids, information posters, classroom rules, daily notices, weekly bulletins, timetables, rotas, instructions, advertisements, letters, pupils’ work, rewards charts, maps of the school, you name it. Inside and out, schools are awash with displays which, despite best efforts, are often chaotic and unattractive and where some of the more important information fails to get its message across. What’s the solution? Poster cases. Here’ we’ll explain why.

1. Move information outdoors

Some poster cases are waterproof and are designed for outdoor use, complete with lockable cases. Putting these in outdoor spaces provides a number of benefits. Firstly, a noticeboard for parents and visitors can be placed near the entrance to the school where they can access information without having to visit the reception or make a phone call. This also gets rid of the unsightly practise of Blu-Tacking sheets of paper to reception windows.

Placing external poster cases in the school playground enables pupils to read them during break and lunchtimes. This means the items don’t need to be displayed in corridors where groups gathered to look at them can impede the traffic of others as they make their way around the school. Not only does this lead to more punctual lesson starts; it also makes the corridors safer.

2. Stops defacement and vandalism

Every school has a serial defacer who can’t resist the temptation to add their moniker or ‘artwork’ to a display.  Vandalism of such nature can be inappropriate, offensive to many and embarrassing to the school, especially when the head is showing the Ofsted team around the building.

A poster case puts a stop to defacement by keeping your notices and posters behind a protective casing. Even better, it’s not just the posters themselves which are protected; with anti-vandal glazing and secure, anti-tamper locks, the poster case itself is vandal-proof.

3. Stops information being taken down or covered

The competition for wall space in a staffroom often leads teachers to take down or cover over important notices so that they can put up their own. Hence the schedule for next week’s training day will be usurped by a notice about the forthcoming staff social.

While all these posters serve a purpose and are no doubt important to the people who pin them up, some of these are critical to the effective running of the school and need to remain prominently on display. One only has to think of the chaos that can happen if the cover list or duty rota go missing and pupils are left unsupervised as a result.

The solution is to reserve one area for a secure, lockable poster case. The fact there is only one of these means everyone will know that’s where the really important information is to be found. And to ensure only important information goes in there, you can issue keys only to those who need access, such as senior leaders, the head of admin and the head’s PA.

4. Prevents inappropriate posters being put up

It’s common practice in schools for children to organise events and create all the promotional materials. While these cross-curricular activities are beneficial from an educational point of view, sometimes the final versions of the posters they produce are not given proper scrutiny and can contain images and texts which run contrary to the values of the school. It’s not just pupils at error either, non-politically correct posters made by staff even hit the headlines, as any Google search will show.

Aside from these ill-considered faux pas, there are, unfortunately, some more serious problems with unauthorised posters. It is not unheard of for parents with businesses to ask their children to put adverts up around the school, nor for children to put up flyers for events that are inappropriate for their age group. Today’s politically and socially conscious kids might also display material for causes and organisations that the school cannot approve of, perhaps because of its own religious affiliations or because of its need to remain neutral on such topics.

Once again, the use of lockable poster cases prevents anything from being put on display without first being authorised by the school.

5. Longer lasting classroom displays

A great deal of work goes into making classroom displays and they can turn an ugly old room into a vibrant learning environment. Over the course of the school year, however, they get leaned on, picked at, scribbled on and torn and soon become tired and in need of replacement. That means more work for the already overworked staff and more expense for backing paper, borders and lamination.

At the same time, some of the things which go on display have personal value, such as a pupil’s best work or something of sentimental worth they have brought in from home. At some point, they will want these back in good condition.

A poster case protects wall displays from the dust, dirty fingers and accidental damage that can shorten their longevity and make the room a less appealing place to learn.

Conclusion

Posters and notices in all their varieties continue to play an important role in schools. However, the way they are displayed can cause issues of its own. A poster case is the ideal solution to ensure you only display what is authorised and that what goes on display remains protected.

For more information see our Poster Cases page.

 

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Back Lit Illuminated Reception Sign at Boohoo Head Office

New Signage – 5 Reasons You Need a Site Survey

As a company that designs, manufactures and installs signage for clients in a wide range of sectors, we’re used to customers coming to us with well-considered concepts for their signs. While this is a great starting point, our experience and expertise help us to take this to the next level, making the designs more effective, overcoming practical problems, taking advantage of unseen opportunities, improving compliance and saving money. To achieve these things, however, it is important that we conduct a site survey. Here, we’ll explain why.

1.  Improve effectiveness

All signs have a job to do, whether that’s promoting your brand, helping people get from one place to another or communicating important messages. A good sign is one that does its job to maximum effect. Only by visiting a site can our designers understand the best place to locate a sign, the most appropriate type of sign which should be used and the features that a sign needs to have the greatest impact.

Designers will consider where people view the sign from and which angle, height and size will be most effective. They’ll look to see if illumination is beneficial and which materials are the most appropriate to use. They’ll also evaluate whether your concept for a design will work against the background of the place where it is to be installed, ensuring there are no ugly colour clashes or that the sign doesn’t blend in and become invisible.

2. Practical solutions

There are many practicalities which need to be considered when commissioning a sign and sign companies need to assess these before they can begin the design and manufacturing process.

With regards to the design, they will look at the most appropriate materials to ensure the sign has longevity. External signs, for example, need to be made from materials that will withstand weathering and which will be easy to clean. It’s not just the sign that needs consideration, its method of erection is equally important. It needs the right fixtures to ensure it goes in the most effective location and stays securely in place while still looking attractive.

Other practicalities can include ensuring the signage fits in with conservation area guidelines or meets planning permission. Many customers want LED illuminated signage and this means that a feasible electrical installation has to be part of the design process. Only by visiting the site can a designer see the requirements of the task and find practical solutions for them.

3. Unseen opportunities

A specialist sign designer has a wealth of understanding of the various types of sign available and how they can be put to good use. This means that they can often see opportunities for great signage that the site owners haven’t realised. You may see a window as something to look through, a designer may visualise the potential benefits of window graphics to advertise products or to improve the attractiveness of the building. What is a bare internal wall could be a highly visual display area. A roadside railing at the perimeter of your premises could be the best place to put a sign that will attract every passing vehicle. Even your own company van, with the right vehicle graphics, can provide you with eye-catching mobile advertising seen by thousands of potential customers.

Again, it is only through a site survey that these unseen opportunities can be discovered and pointed out to you.

4. Better compliance

Organisations of all kinds have to comply with the Health and Safety (Safety Signs and Signals) Regulations 1996. These are detailed regulations covering a wide range of health and safety signage requirements, many of which are mandatory with others needed for specific purposes.

Signs must be legible and clear, identifying actions that are prohibited (e.g. no entry), safety procedures that must be adhered to (e.g. eye protection must be worn), give warning of hazards (e.g. slippery surface) and direct people towards fire exits, fire equipment and first-aid equipment.

These regulations not only stipulate which signs need to be displayed; they also state where they are to be located and how they should be maintained. In some circumstances, they also make it obligatory for signs to be illuminated, have back up power supplies and be accompanied by warning sounds. Failure to comply with the regulations puts employees, customers and other visitors at risk and can lead to prosecution.

While the ultimate responsibility for ensuring compliance lies with the organisation, a site visit from an experienced sign design company that supplies health and safety signage can ensure that the right signs are in the right place and identify any existing signs that need replacement.

5. Save money

While a sign should always be seen as an investment rather than an expense, there are ways to achieve your goals without going over budget. By visiting your site, a sign designer can often find a range of ways to keep your signage costs to a minimum. For example, they can find ways to maximise the lifespan of a sign, use a single, multi-directional sign rather than separate signs, look at less expensive solutions for fixings and installation and consider the use of less expensive materials. Even when it comes to lighting, they can suggest modern LED lights which are affordable to buy, have exceptional longevity and are low on power consumption.

Summing up

While it is always a good idea to have a concept in mind for your new signage, a site visit from an experienced sign company can be very beneficial. It can discover opportunities that you might not have considered, find practical solutions to the obstacles in your way, improve the effectiveness of your signage, ensure you comply with regulations and find ways to keep costs to a minimum.

If you are considering new signage for your organisation, why not get a free site survey from ESP Signs?

 

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Hotel Signage

Contemporary Trends in Hotel Signage and Wayfinding

As a leading designer and manufacturer of hospitality signs, we’ve seen a transformation in hotel signage over recent years. Innovations in computer design and manufacturing technologies, together with the development of new materials and LED illumination have raised expectations. Today, hotels want high-quality signs that promote the right brand image, have a strong visual impact and which communicate important messages effectively. Top of the list when it comes to making a choice are 3D built-up letters, illuminated LED signs and branded wayfinding signage systems.

Showing quality with 3D built-up letters

Quality is paramount for hotels; their success depends upon it. This includes everything from the standard of the accommodation, the range of facilities, the quality of its food and the level of service. When creating a quality hotel, first impressions count. Guests don’t want to be seen entering a hotel that doesn’t present itself well. So, aside from the impeccably neat exterior, one of the key features people will expect to see is a sign that exudes quality and hints at the exceptional experience that awaits them inside. A tired, shabby-looking sign isn’t going to have that effect – indeed, it may do just the opposite and drive customers away.

The current fashion for creating visually appealing, high-quality signs is to use 3D letters, alternatively known as built-up letters. These are signs of substance that give a hotel status and an air of exclusivity and prestige. Just like 2D flat cut letters, built up signs can be made from coloured acrylic or from metals such as titanium, stainless steel, copper and brass. Each of these is also available in a range of finishes, such as high gloss acrylic and polished or brushed metals. Perhaps more importantly, they can be created using the typeface of your choice and incorporate any other design feature you desire, such as a logo. This means it is possible to create a sign that presents your brand image just as you require and in any size you need. 3D signs can also be illuminated, a topic we’ll discuss in the next section.

Illuminated signage – a beacon, a presence and a warm welcome

Hotels operate 24 hours a day, which means you’ll have guests arriving at all hours. Good service starts by helping them to find you easily and one of the most effective ways to do this in the evening is to have an illuminated sign which can act as a beacon. Whether you are on a busy, city street or hidden away on a rural retreat, a lit-up sign can make life so much simpler and hassle-free for your guests.

LED lighting, which comes in a wide range of colours also makes it possible to create the warmest of welcomes. The colours and luminosity you choose for your illuminated sign can be used to create the most inviting of ambiences so that those arriving after long journeys, busy meetings or a night out begin to feel relaxed before they have even got through the door.

Illuminated signage also ensures that your hotel and branding have a continual presence, being highly visible to passers-by, including those at a distance. This can increase the attention people pay to your hotel so that when they need somewhere to stay in the future, they’ll remember your name and book a room.

Safe, power-efficient, long-lasting and virtually maintenance-free, LED devices can be incorporated into flat cut, built-up and fret cut signage. Available in a wide range of colours, they can present your brand image in spectacular style and in a way that is very eye-catching. They can even be animated or be programmed to change colours.

Branded wayfinding signage

Just as guests appreciate an external sign to help them locate the hotel, they also value signage that helps them find their way around once inside. During a stay, guests may need to find the reception, restaurants, spa facilities, the pool and gym, bars and conference rooms, as well as their room and those of their fellow travellers. This can be difficult, especially in large hotels where the various facilities are spread across numerous floors and where there is a complex layout with many long corridors.

To solve these problems, hotels are increasingly turning to wayfinding signage. A hotel wayfinding system offers a practical way to help guests and staff get to their desired location without getting lost on the way. It does this by displaying clear directions in a way that is easy to follow.

Getting the system to function correctly requires detailed planning and a comprehensive understanding of the way the hotel functions. Experienced signage makers will consider the traffic flow within the building and discover the places where guests need to make navigational decisions, such as in the lobby, at staircases and corridor junctions. It is then important to use the most effective sign type (e.g. wall signs and door signs) whilst ensuring their design fits in with the style and décor of the building. To be effective, this signage needs to be consistently designed so that guests can easily recognise a wayfinding sign.

Again, wayfinding signs can be made from a range of different materials and can incorporate different colours and typefaces. Many hotels are now including their logo on wayfinding signage as a way of extending the brand image throughout the entire hotel.

Conclusion

Hotel signage has moved forward considerably in recent years with an increased emphasis on branding and 24-hour visibility. Establishments want external signs that symbolise, in a glance, the quality of the hotel and its service and make potential guests think, ‘I want to stay there’. To achieve this, the trend has been to use 3D built-up lettering illuminated with LED lighting. Internally, the focus has been on making it easier for guests to find their way around and branded wayfinding systems have become the solution of choice.

For more information, visit our Restaurant and Hotel Signage page.

 

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Built Up Letters

Built-Up 3D Letters – Signs That Stand Out From The Crowd

An outstanding sign is one that stands out from the crowd and with built-up letters, that’s exactly what you get – a high-quality, high-impact sign that portrays your organisation as current and relevant. Indeed, the physical properties of a 3D sign present an air of substance, depth and permanence, all qualities that enhance the perception of your brand to those who see it. What’s more, by using state of the art design tools and cutting-edge manufacturing techniques, built-up letters can be created in almost any design and in a wide range of materials. In this post, we’ll explain why this form of lettering has become one of the most highly sought-after choices for business signage.

Boundless design options

The combination of modern design technology with the latest manufacturing tools enables customers to have an almost unlimited choice when it comes to creating 3D signs. Built-up lettering can be supplied in your preferred typeface and in the size you specify, regardless of how intricate the design.

Your sign isn’t just limited to lettering, either. It can include a whole host of other 3D features, such as your organisation’s logo, cut-out figures and other shapes. You can have coffee beans for coffee shops, gems for jewellers and lorries for logistics companies.

Broad choice of materials

There is a wide selection of materials you can use to create your 3D signage. These include acrylic, aluminium, brass, copper, stainless steel and titanium. Each of these has its own properties which will affect how the final design will look and its impact on those who see it. So, too, does the finish you choose for the material. It is important to consider these features carefully before making your final choice.

The two most popular options are acrylic and aluminium. Built-up acrylic lettering benefits from its wide range of colour options which enable you to create highly visual, contemporary-looking, multi-coloured signs. These are available with various finishes, too, including plain colour, matt and high gloss. Aluminium is another frequently chosen material which many companies find highly desirable because of its visually distinctive mirrored or brushed finishes.

The magic of vinyl

A further design option with 3D lettering is to add a layer of printed vinyl on the surface. As you can print anything onto vinyl, this allows you to create built-up letters that incorporate computer graphics and photographs. Many organisations use this to create highly impactful designs where the image on the vinyl amplifies the message of the lettering. Think of a chocolate manufacturer whose sign looks like it is made from a bar of chocolate or a timber merchant that recreates their name and logo in wood.

Light up your sign

Illuminated 3D signs are very popular and for good reason: they enhance your sign and maximise its impact. There are numerous ways to light up your sign and each of these options creates a different effect. Even in the daytime, illuminated signs have an impact, drawing attention to your premises and showing passers-by that you are open for business. It is at night, however, when they are most effective, broadcasting your presence over a significant distance. Not only is this ideal for businesses that open in the evening, like bars and restaurants, it is also a way for other businesses to keep advertising when they are closed, ensuring a much wider audience discovers them.

LED lighting is the most popular choice as it is available in a wide range of colours which you can use to complement your 3D sign or to create a welcoming ambience. They are also highly practical, being inexpensive to operate, easy to maintain and extremely long-lasting.

Put your sign where it matters

Built-up letters can be installed anywhere, either internally or externally and onto surfaces such as brick, stone, wood, concrete and even corrugated industrial units. This means that you can put them where you know they are going to have the maximum effect.

An affordable investment

While 3D signs are not the cheapest available, modern design and manufacturing techniques mean they are far less expensive than most people think. The reason people think this, of course, is that they look very impressive and project an image of a successful company. Having such a powerful sign, therefore, can work out as a long-term investment in your organisation, something that will continue to attract customers for a long time to come.

Conclusion

3D lettering is a highly versatile form of signage that is used by organisations in a wide range of sectors. It offers a huge variety of innovative design options, enabling businesses of all kinds to create highly appealing signs that present their brand in the most effective way. With all these options and benefits, it’s no wonder they have become increasingly popular.

If you are looking for 3D built-up signage check out our Built-Up Letters page.

 

 

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Flat Cut Lettering – A Sign of the Times

If you’re looking for a sign that has a genuine impact and presents your business as contemporary and relevant, then flat cut lettering is certainly an option to be considered. Using a combination of modern materials, the latest design tools and state of the art manufacturing equipment, flat cut lettering can be created in almost any design. Here, we’ll take a close look at why they have become one of the most popular choices for businesses.

Spoiled for choice

Combining high-quality computer design with laser cutting technology means that you can have whatever choice you want when it comes to the design of your flat cut signage. Regardless of whether your chosen typeface is simple or complex, it can be created with precision in any size you require.

Indeed, your sign can contain much more than just lettering. You can add all kinds of embellishments from your corporate logo to various other cut-out shapes. You can have flat cut fish for fish and chip shops, flowers for florists and lamps for light shops.

Wide range of materials

Your choice of letters, shapes and logos can be manufactured using a wide range of quality materials. Acrylic is the most popular choice because it comes in many different colours. However, aluminium and aluminium composite are also much sought after because their wonderful mirrored or brushed finishes have such a visual impact. Acrylic signs can also have a number of finishing options, such as plain colour, matt and high gloss. When you consider all the possible font, colour, material and finish combinations, the possibilities of flat cut signage are almost endless.

Layer it up

Another design possibility with flat cut lettering is that you can apply a layer of vinyl on top of it. The benefit of this is that vinyl can be printed on. This means you can add high-quality detailing to your letters, including computer graphics and even photographic images. This can be used for clever designs that make your sign look like it has been cut out of a giant photograph. A cheese manufacturer, for example, could have lettering that looks like its actually made out of cheese while a travel agent can have letters using the image of a tropical beach.

Illumination

There are various ways to illuminate a sign made from flat cut letters and these can create various visual effects. Whatever your choice, the impact will be stunning. Even during daylight, illuminated signs have been shown to attract the human eye, however, at night, they can make your business stand out like a beacon. Although you might consider this is something only needed for businesses that open in the evening, like restaurants, it is actually beneficial for any kind of business. Even those that operate 9 to 5 will, during the winter months, find that it goes dark during opening hours. A lit sign also operates as an advertisement even when your business is closed, reminding those that pass by that you are there.

With modern LED lighting, you can choose from a wide selection of light colours for your sign and be confident that LED lights are inexpensive to run, easy to maintain and last for up to 50,000 hours – that’s 25 times more than an incandescent bulb.

The go-anywhere sign

One of the great things about flat cut signs is that you can put them anywhere. They can be installed onto all kinds of surfaces, including brickwork, stone, timber and the corrugated surfaces of modern industrial units. What’s more, they are ideal for both internal and external use.

And with there being no limit to the size in which they can be manufactured, you can make the most of your available wall space in order to have your desired impact.

An affordable option

Many would consider such intricately designed, quality finished signs to be expensive to purchase. While they certainly look like they cost a small fortune, they are, in fact, very affordable. The reason for this is that the technology involved in the design and manufacture of these signs has significantly brought down the cost of making them.

Versatile uses

This type of signage has proved useful for a wide range of applications. Its incredible versatility means it has been used by all kinds of businesses and for many different purposes. These include exhibitions, hotel signage, internal displays, monolith signs, reception signs, shop fronts and more.

Conclusion

The endless possibilities that cut out signs present, together with their easy installation and affordability, have made them one of the most popular choices for UK businesses. Whether used inside or out, they project real presence and have instant customer appeal.

If you are looking for cut our lettering or signage check out our Flat Cut Letters page.

 

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School Signage – A Class Act

Many of today’s schools are large, densely populated campuses where significant numbers of people are constantly moving around and where there is more and more important information to be displayed. In environments like these, getting the message across in the most effective way is absolutely critical and great signage is the key to doing this successfully. In this post, we’ll look at the widening use of signs and how they are benefitting schools.

Creating the right first impression

The good use of school signage begins outside the building. It starts with an external sign that presents the school to those in the wider community and to staff, students and visitors who enter the premises. This is the sign that depicts the school brand – its values, its status and its identity – and sets the tone of what people should expect at the school. A well-designed school sign doesn’t just have impact; it forges a perception of what your school is like. These signs, which can incorporate your logo and motto and be designed using school colours, can be mounted on posts, affixed to walls and fences or even be created from cut out 2D or 3D letters that are attached in prominent places at the entrance and illuminated for 24-hour display.

Banners are another common form of signage seen at the school’s exterior and are used for a variety of reasons, such as to promote events like open evenings, summer fairs and drama productions or to advertise your successes, as many schools do with outstanding Ofsted inspections or fantastic exam results. Made from robust materials, these highly versatile signs can incorporate everything from the latest graphics to eye-catching photographic images and are easily affixed to railings and fences. They are also reusable and can be rolled up and stored for safekeeping or transportation.

Taking the confusion out of campus design

Modern schools, especially larger secondaries, often have more than one building for people to find. For new students and staff and for visitors, it can often be confusing where things are. External wayfinding signs provide a simple yet effective solution combining helpful fingerpost signs, that point people in the right direction, with reassuring building signs that identify each separate location. With these latter signs in place, people know when they have arrived at the right building without having to go inside to check. External wall signs with directional arrows can also be incorporated into this navigational system.

Internal navigation

Internally, schools are never the easiest buildings to find your way around. With a sprawling network of endless corridors, often repeated over several storeys, it’s not only hard to get to where you’re going; it can be easy to get completely lost. For newcomers, a single wrong turn can take them to places that make it impossible to find their bearings, which is not good in environments that look unfavourably on the lateness of teachers and pupils alike.

Improved punctuality and the benefits that come from it can all be achieved from ensuring that the external wayfinding system mentioned above continues indoors. Good school wayfinding can include ceiling hung corridor signs, signs at corridor junctions and stairwells, directional wall signs, departmental entrance signs and the obligatory door signage. These can be created affordably in acrylic or even Foamex and easily attached to the structural features. They can also be colour coded and be used for branding purposes by including the school or even the department logo.

Reinforcing values

Over the last few years, it has become popular for schools to use signage to reinforce their values throughout the building. Some schools use large and prominent signs to depict important keywords, e.g., tolerance, respect and responsibility, while others create signs listing their main school rules for placement in classrooms or display excerpts from their core value statements to put in places like assembly halls. These important signs serve as a continual visual reminder to all members of the school community of the expectations on students and staff with regard to how they conduct themselves when in the building.

Health and safety

Health and safety are paramount in any working environment but one can argue that they are even more important when the majority of people in the building are minors. Children’s natural tendency to play around can put them at risk of harming themselves and others, especially in subject areas where potentially dangerous equipment is being used, such as in technology, science and PE. Prominent signage can reinforce important health and safety rules and lessen the risk of injury.

At the same time, schools have certain signs that they are legally required to display and maintain, such as those which identify the location of fire extinguishers, emergency exits and mustering points. Often the type of health and safety sign used, its location, mode of display (e.g. whether it needs illumination) and maintenance are prescribed by legislation.

Conclusion

School signage plays a number of important roles, from helping to promote the school and its brand to keeping staff and students safe. There is a wide selection of signage options available to carry out these functions, many available in a range of colours, sizes, shapes, designs and materials. Hopefully, you’ll be able to find the right combination of signage options to improve your school.

For more information, visit our Schools Signs page.

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6 Benefits of Projecting Signs

Projecting signs have been in use for centuries and with good reason; they are proven to be highly effective. However, it would be untrue to say there’s nothing new about them. With modern materials and the latest technology now available, this hugely popular form of sign has undergone something of a renaissance that has seen it become used far more widely than ever before. Here, we’ll look at some of the benefits of using them.

What are projecting signs?

The terminology used in the signage industry can be confusing at times so, for clarity, a projecting sign is one which sticks out from or is perpendicular to a wall or post rather than being fixed flat against it. The most common example you’ll see is the traditional, old fashioned, pub sign.

The benefits of projecting signs

  1. Easier to read

One of the main advantages of a projecting sign is that they are easy for people to read. Most people first notice a sign on the street as they are walking towards it, not when they are stood right outside. When a sign that is flat against the wall of the building is seen from this angle, the perspective is distorted. The letters which are nearer are bigger and easier to read while those further away are increasingly smaller and harder to make out.

A projecting sign that is perpendicular puts all the letters at the same distance from the eye and thus makes them the same size. This makes it easier to read.

  1. Readable from a distance

In some cases, depending on the distance a person is away from the sign or the angle at which they are viewing, a flat sign can disappear from view completely. If you are a business vying for custom on the high street, this can put you at a serious disadvantage.

A projecting sign, however, displays its message at an angle that faces those walking towards it. This means it can be seen clearly from a distance and can draw the attention of customers further away, giving you a competitive edge.

  1. Viewable from both sides

Of course, sticking out from a wall or post at 45 degrees means the sign will have two visible sides and this enables you to effectively target people coming in both directions towards your premises. This also means passengers in vehicles that drive past your sign can turn for a second look even when they have moved further down the road.

  1. Can be placed away from your business premises

Projecting signs don’t need to be affixed to your actual building and this makes them ideal for businesses which are situated away from the roadside but which need to attract the attention of passers-by.

The way to do this is to create a freestanding projection sign that is affixed to a rigid support structure. These can be purposely built to ensure that the sign is safe and secure and can be positioned anywhere on your business premises. As a result, you can put your projecting sign in the place that is most advantageous for your needs.

  1. Modern graphics and materials

While traditional projecting signs were made out of wood and hand-painted, those of the 21st Century come in a much wider range of materials. One of the most popular choices of material is Opal Acrylic and the reason for this is that it can be manufactured to any size and can have any graphic design printed on it – enabling you to display your branding in intricate detail on the street.

It’s not just the sign that’s versatile, you can also choose the material needed to fix your sign, whether that’s a traditional wrought iron swinging sign, a standard fixed bracket or something a little more contemporary.

  1. Be seen at night

For businesses which ply their trade during the dark hours, such as pubs and restaurants, it is absolutely crucial that your projecting sign is seen at night. Even for those which operate standard business hours, come the winter months when it gets dark in the late afternoon, a non-lit sign can be ineffective. And for all businesses, a lit sign can operate as an effective 24/7 advertisement even when you are closed.

Today, it is possible to create bespoke designed LED projected signs that give your business real presence during the darker hours. And with LEDs being long lasting and low on power consumption, it’s a great way to make your sign work much harder for you.

Conclusion

A familiar feature of the British high street for hundreds of years, projecting signs have proved their usefulness to countless business owners. With today’s modern materials, design techniques and illumination methods they are proving more beneficial than ever before.

For more information take a look at our Projecting Signs page.

 

 

 

 

 

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