Advances in design and printing technology, together with the adoption of new signage materials mean that there are far more options when it comes to construction site signage. This is enabling construction companies to communicate in far more effective ways to those in and around the site. Here, we’ll look at the latest trends in construction site signage.
Showcasing a renovation
Renovation sites can be notoriously ugly to look at and are often a blot on the landscape that can temporarily affect the local amenity. Indeed, in city centres, both local authorities and neighbouring businesses will be concerned about the impact of such projects on the local trade.
Although it is impossible to completely conceal the construction work taking place, what many companies are now doing is to use large scale printed building wraps, attached to scaffolding, which hide the façade of the building behind an image of what the finished project will look like, together with the branding of the company doing the work.
Not only does this improve the local environment for the benefit of local businesses and the general public who pass by, it also acts as an exceptionally eye-catching showcase for the construction company, letting passers-by see just what they are capable of.
Final product hoardings
While building wraps are great for renovations, they can’t be used on sites where the building is not yet erected or where there is a multitude of smaller buildings, as in a housing project. In these situations, the use of printed hoardings is becoming much more popular.
One of the key reasons for this trend is that hoardings can be used to prevent crime. Unlike mesh fences, which are easy to cut through or climb, hoarding boards can be far more robust and difficult to get over. In addition, they block off the view to the site, preventing thieves from eyeing up vulnerable equipment.
Aside from these crime-reducing features, printed hoardings open up lots of potential communication possibilities. One of the main trends now being used is to print full-colour images of what the finished site will look like on the hoardings. These are often embellished by adding people and in the case of housing estates, gardens and vehicles, to give an impression of what it would be like to live there. The intention is not only to show potential buyers what the project will look like but to show the standard of the construction company’s work.
When construction work necessarily involves disruption to the local area, such as when it blocks off access to roads or stops people parking near businesses and amenities, the company can get a lot of complaints. Today, the trend seems to be for construction companies to pre-empt any issues with a well-organised PR exercise. Often this involves writing to those in the neighbourhood before work begins to explain what will happen and backing this up with the use of PR signage.
Essentially, PR signage involves using signage on the exterior of the site to apologise for any inconvenience, give details of the approximate length of any disruption, provide contact information and thank those affected for their patience and understanding. In some circumstances, the sign will also give the reason for the work being carried out, e.g., for essential improvements to roadworks. These signs are usually erected at the places where they will have the most impact.
In many instances, the buildings being created during a construction project are for sale or for lease. From a financial perspective, it is in the interests of everyone concerned for the selling or leasing to be carried out as soon as possible. The use of advertising hoardings often means interest can be generated and, in some circumstances, offers accepted before construction has even been completed.
Advertising signage can be placed on the outside of the site during construction showing what the building will look like, with the addition of internal images created from architectural drawings or, if possible, from previously erected buildings constructed using the same designs.
Once construction work has been completed, signage can be used to help sell or lease the properties with actual photos rather than computer-generated ones, together with images from show homes, etc. Additionally, the signs can show prices, contact details and any offers, such as those for first-time buyers.
The phrase ‘it looks like a building site’ has long been synonymous for an eyesore. Thanks to the signage technology and materials available today, that saying is becoming a thing of the past. Construction site signage enables companies to hide the unsightly work taking place and instead, display a representation of the finished building. This allows them to promote their services, showcase their abilities, sell or lease the properties they are building and improve relations with those temporarily affected by the work taking place.
For more information visit our construction signs page.