Companies are making increased use of every type of space to promote their business, with everything from vehicles to windows being seen as valuable advertising real estate. Doors, however, have tended to remain untouched – until now that is. Recently, there has been a huge increase in the numbers of companies wanting to put the last dead space to good use. Here, we’ll look at why doors are good places to put signs and how you can use door signs to your benefit.
You can’t miss door signs
One of the biggest advantages of door signs is that they are unmissable. We can walk past walls, windows and vehicle graphics without taking too much notice. A door, however, is something you have to go through, something you have to physically interact with to get to the other side. So, when that door has a sign on it, anyone walking through will see it as they approach – and this makes it have many practical uses.
The right sign for your type of door
There are a number of factors that will affect the type of signage best suited to your door. The first of these is the material that your door is made from. Opaque doors are usually made of wood or composite materials and these enable you to use signs that can be mounted onto the door surface, such as acrylic, Foamex or metal signs. Glass doors, on the other hand, require the use of adhesive graphics, which aside from being available in multiple colours and even as photographic images, can be semi-transparent and have decorative patterns.
The shape and size of your door will also affect your choice of sign. There are single doors and double doors, sliding and swing doors, automatic and manual doors and various other combinations, sizes and shapes – including glass fronted entrances where the door and surrounding glass wall are all part of a single, architectural feature. To create the most effective sign, it is best to design one which makes the most of the type of door you have. For example, a large graphic logo, split across two automatic glass doors, can look very impressive as it opens and closes.
How door signs can make an impact
The location of a door will affect the type of sign you may want to put on it. The signs used on external doors, for example, will have a different function to those on internal doors. Those used on main entrance doors are particularly important and may need an impactful design to promote brand identity, attract new customers and create a welcoming entrance. In addition, they may be used to display things like opening times or contact details.
Internal door signs may be better suited to displaying information about location, e.g., bar, gym, restaurant. In this way, they become an integral part of your wayfinding system. They may also be used to display important information, such as ‘members only’ or ‘children must be accompanied by an adult.’ Aside from the names of the room or important information, these signs can also be designed to incorporate your logo or corporate colours and, in doing so, extend your branding throughout the building.
In retail outlets, internal door signs make a great space for advertising products or promotions. Poster cases can be affixed to opaque doors to display temporary signs that promote short-term offers. On glass doors, it is possible to put up temporary adhesive graphics for the same purpose.
Doors also make ideal locations on which to put health and safety signs. Someone entering an area where hearing protection is required is unable to miss the warning if the sign is facing them at eye level as they enter. Similarly, the back of the door is the ideal place for putting emergency evacuation signs – something that has long been done in hotels. If someone is leaving in an emergency, the sign on the back of the door is there to remind them where the nearest emergency exit is located.
Cubicle doors in changing rooms have also been used to display signs. These can vary from helpful information, such as ‘Don’t forget to take all your belongings’ to advertisements. Health clubs and gyms, for example, could find these useful places to promote membership deals.
When is a door not a door? When it’s a sign. The potential benefits of putting signs on doors have long been overlooked. The simple fact that people have to go through doors make them the ideal place to put signs; they cannot be missed. Hopefully, this post will have shown you the types of signs you can use on doors and the purposes for which you can use them.
For more information, visit our Door Signs page.