As a company that designs, manufactures and installs signage for clients in a wide range of sectors, we’re used to customers coming to us with well-considered concepts for their signs. While this is a great starting point, our experience and expertise help us to take this to the next level, making the designs more effective, overcoming practical problems, taking advantage of unseen opportunities, improving compliance and saving money. To achieve these things, however, it is important that we conduct a site survey. Here, we’ll explain why.
1. Improve effectiveness
All signs have a job to do, whether that’s promoting your brand, helping people get from one place to another or communicating important messages. A good sign is one that does its job to maximum effect. Only by visiting a site can our designers understand the best place to locate a sign, the most appropriate type of sign which should be used and the features that a sign needs to have the greatest impact.
Designers will consider where people view the sign from and which angle, height and size will be most effective. They’ll look to see if illumination is beneficial and which materials are the most appropriate to use. They’ll also evaluate whether your concept for a design will work against the background of the place where it is to be installed, ensuring there are no ugly colour clashes or that the sign doesn’t blend in and become invisible.
2. Practical solutions
There are many practicalities which need to be considered when commissioning a sign and sign companies need to assess these before they can begin the design and manufacturing process.
With regards to the design, they will look at the most appropriate materials to ensure the sign has longevity. External signs, for example, need to be made from materials that will withstand weathering and which will be easy to clean. It’s not just the sign that needs consideration, its method of erection is equally important. It needs the right fixtures to ensure it goes in the most effective location and stays securely in place while still looking attractive.
Other practicalities can include ensuring the signage fits in with conservation area guidelines or meets planning permission. Many customers want LED illuminated signage and this means that a feasible electrical installation has to be part of the design process. Only by visiting the site can a designer see the requirements of the task and find practical solutions for them.
3. Unseen opportunities
A specialist sign designer has a wealth of understanding of the various types of sign available and how they can be put to good use. This means that they can often see opportunities for great signage that the site owners haven’t realised. You may see a window as something to look through, a designer may visualise the potential benefits of window graphics to advertise products or to improve the attractiveness of the building. What is a bare internal wall could be a highly visual display area. A roadside railing at the perimeter of your premises could be the best place to put a sign that will attract every passing vehicle. Even your own company van, with the right vehicle graphics, can provide you with eye-catching mobile advertising seen by thousands of potential customers.
Again, it is only through a site survey that these unseen opportunities can be discovered and pointed out to you.
4. Better compliance
Organisations of all kinds have to comply with the Health and Safety (Safety Signs and Signals) Regulations 1996. These are detailed regulations covering a wide range of health and safety signage requirements, many of which are mandatory with others needed for specific purposes.
Signs must be legible and clear, identifying actions that are prohibited (e.g. no entry), safety procedures that must be adhered to (e.g. eye protection must be worn), give warning of hazards (e.g. slippery surface) and direct people towards fire exits, fire equipment and first-aid equipment.
These regulations not only stipulate which signs need to be displayed; they also state where they are to be located and how they should be maintained. In some circumstances, they also make it obligatory for signs to be illuminated, have back up power supplies and be accompanied by warning sounds. Failure to comply with the regulations puts employees, customers and other visitors at risk and can lead to prosecution.
While the ultimate responsibility for ensuring compliance lies with the organisation, a site visit from an experienced sign design company that supplies health and safety signage can ensure that the right signs are in the right place and identify any existing signs that need replacement.
5. Save money
While a sign should always be seen as an investment rather than an expense, there are ways to achieve your goals without going over budget. By visiting your site, a sign designer can often find a range of ways to keep your signage costs to a minimum. For example, they can find ways to maximise the lifespan of a sign, use a single, multi-directional sign rather than separate signs, look at less expensive solutions for fixings and installation and consider the use of less expensive materials. Even when it comes to lighting, they can suggest modern LED lights which are affordable to buy, have exceptional longevity and are low on power consumption.
While it is always a good idea to have a concept in mind for your new signage, a site visit from an experienced sign company can be very beneficial. It can discover opportunities that you might not have considered, find practical solutions to the obstacles in your way, improve the effectiveness of your signage, ensure you comply with regulations and find ways to keep costs to a minimum.
If you are considering new signage for your organisation, why not get a free site survey from ESP Signs?