MOVING IN THE RIGHT DIRECTION
Internal wayfinding sign systems that work do so because they convey information clearly and concisely whilst enlightening, not confusing.
Wayfinding signage’s purpose is to direct visitors who are unfamiliar with their surroundings to a location or destination effortlessly and to take account of the needs of all, including the visually impaired.
A consistent wayfinding signage solution calls for experienced, rigorous planning and a thorough appreciation of the precise function of a building or landscape. It also calls for an approach that takes account of an organisation’s philosophy and the way it treats its brand; effective wayfinding signage will always form an intrinsic part of a cohesive corporate identity scheme.