Hotel Signage

Contemporary Trends in Hotel Signage and Wayfinding

As a leading designer and manufacturer of hospitality signs, we’ve seen a transformation in hotel signage over recent years. Innovations in computer design and manufacturing technologies, together with the development of new materials and LED illumination have raised expectations. Today, hotels want high-quality signs that promote the right brand image, have a strong visual impact and which communicate important messages effectively. Top of the list when it comes to making a choice are 3D built-up letters, illuminated LED signs and branded wayfinding signage systems.

Showing quality with 3D built-up letters

Quality is paramount for hotels; their success depends upon it. This includes everything from the standard of the accommodation, the range of facilities, the quality of its food and the level of service. When creating a quality hotel, first impressions count. Guests don’t want to be seen entering a hotel that doesn’t present itself well. So, aside from the impeccably neat exterior, one of the key features people will expect to see is a sign that exudes quality and hints at the exceptional experience that awaits them inside. A tired, shabby-looking sign isn’t going to have that effect – indeed, it may do just the opposite and drive customers away.

The current fashion for creating visually appealing, high-quality signs is to use 3D letters, alternatively known as built-up letters. These are signs of substance that give a hotel status and an air of exclusivity and prestige. Just like 2D flat cut letters, built up signs can be made from coloured acrylic or from metals such as titanium, stainless steel, copper and brass. Each of these is also available in a range of finishes, such as high gloss acrylic and polished or brushed metals. Perhaps more importantly, they can be created using the typeface of your choice and incorporate any other design feature you desire, such as a logo. This means it is possible to create a sign that presents your brand image just as you require and in any size you need. 3D signs can also be illuminated, a topic we’ll discuss in the next section.

Illuminated signage – a beacon, a presence and a warm welcome

Hotels operate 24 hours a day, which means you’ll have guests arriving at all hours. Good service starts by helping them to find you easily and one of the most effective ways to do this in the evening is to have an illuminated sign which can act as a beacon. Whether you are on a busy, city street or hidden away on a rural retreat, a lit-up sign can make life so much simpler and hassle-free for your guests.

LED lighting, which comes in a wide range of colours also makes it possible to create the warmest of welcomes. The colours and luminosity you choose for your illuminated sign can be used to create the most inviting of ambiences so that those arriving after long journeys, busy meetings or a night out begin to feel relaxed before they have even got through the door.

Illuminated signage also ensures that your hotel and branding have a continual presence, being highly visible to passers-by, including those at a distance. This can increase the attention people pay to your hotel so that when they need somewhere to stay in the future, they’ll remember your name and book a room.

Safe, power-efficient, long-lasting and virtually maintenance-free, LED devices can be incorporated into flat cut, built-up and fret cut signage. Available in a wide range of colours, they can present your brand image in spectacular style and in a way that is very eye-catching. They can even be animated or be programmed to change colours.

Branded wayfinding signage

Just as guests appreciate an external sign to help them locate the hotel, they also value signage that helps them find their way around once inside. During a stay, guests may need to find the reception, restaurants, spa facilities, the pool and gym, bars and conference rooms, as well as their room and those of their fellow travellers. This can be difficult, especially in large hotels where the various facilities are spread across numerous floors and where there is a complex layout with many long corridors.

To solve these problems, hotels are increasingly turning to wayfinding signage. A hotel wayfinding system offers a practical way to help guests and staff get to their desired location without getting lost on the way. It does this by displaying clear directions in a way that is easy to follow.

Getting the system to function correctly requires detailed planning and a comprehensive understanding of the way the hotel functions. Experienced signage makers will consider the traffic flow within the building and discover the places where guests need to make navigational decisions, such as in the lobby, at staircases and corridor junctions. It is then important to use the most effective sign type (e.g. wall signs and door signs) whilst ensuring their design fits in with the style and décor of the building. To be effective, this signage needs to be consistently designed so that guests can easily recognise a wayfinding sign.

Again, wayfinding signs can be made from a range of different materials and can incorporate different colours and typefaces. Many hotels are now including their logo on wayfinding signage as a way of extending the brand image throughout the entire hotel.

Conclusion

Hotel signage has moved forward considerably in recent years with an increased emphasis on branding and 24-hour visibility. Establishments want external signs that symbolise, in a glance, the quality of the hotel and its service and make potential guests think, ‘I want to stay there’. To achieve this, the trend has been to use 3D built-up lettering illuminated with LED lighting. Internally, the focus has been on making it easier for guests to find their way around and branded wayfinding systems have become the solution of choice.

For more information, visit our Restaurant and Hotel Signage page.

 

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Built Up Letters

Built-Up 3D Letters – Signs That Stand Out From The Crowd

An outstanding sign is one that stands out from the crowd and with built-up letters, that’s exactly what you get – a high-quality, high-impact sign that portrays your organisation as current and relevant. Indeed, the physical properties of a 3D sign present an air of substance, depth and permanence, all qualities that enhance the perception of your brand to those who see it. What’s more, by using state of the art design tools and cutting-edge manufacturing techniques, built-up letters can be created in almost any design and in a wide range of materials. In this post, we’ll explain why this form of lettering has become one of the most highly sought-after choices for business signage.

Boundless design options

The combination of modern design technology with the latest manufacturing tools enables customers to have an almost unlimited choice when it comes to creating 3D signs. Built-up lettering can be supplied in your preferred typeface and in the size you specify, regardless of how intricate the design.

Your sign isn’t just limited to lettering, either. It can include a whole host of other 3D features, such as your organisation’s logo, cut-out figures and other shapes. You can have coffee beans for coffee shops, gems for jewellers and lorries for logistics companies.

Broad choice of materials

There is a wide selection of materials you can use to create your 3D signage. These include acrylic, aluminium, brass, copper, stainless steel and titanium. Each of these has its own properties which will affect how the final design will look and its impact on those who see it. So, too, does the finish you choose for the material. It is important to consider these features carefully before making your final choice.

The two most popular options are acrylic and aluminium. Built-up acrylic lettering benefits from its wide range of colour options which enable you to create highly visual, contemporary-looking, multi-coloured signs. These are available with various finishes, too, including plain colour, matt and high gloss. Aluminium is another frequently chosen material which many companies find highly desirable because of its visually distinctive mirrored or brushed finishes.

The magic of vinyl

A further design option with 3D lettering is to add a layer of printed vinyl on the surface. As you can print anything onto vinyl, this allows you to create built-up letters that incorporate computer graphics and photographs. Many organisations use this to create highly impactful designs where the image on the vinyl amplifies the message of the lettering. Think of a chocolate manufacturer whose sign looks like it is made from a bar of chocolate or a timber merchant that recreates their name and logo in wood.

Light up your sign

Illuminated 3D signs are very popular and for good reason: they enhance your sign and maximise its impact. There are numerous ways to light up your sign and each of these options creates a different effect. Even in the daytime, illuminated signs have an impact, drawing attention to your premises and showing passers-by that you are open for business. It is at night, however, when they are most effective, broadcasting your presence over a significant distance. Not only is this ideal for businesses that open in the evening, like bars and restaurants, it is also a way for other businesses to keep advertising when they are closed, ensuring a much wider audience discovers them.

LED lighting is the most popular choice as it is available in a wide range of colours which you can use to complement your 3D sign or to create a welcoming ambience. They are also highly practical, being inexpensive to operate, easy to maintain and extremely long-lasting.

Put your sign where it matters

Built-up letters can be installed anywhere, either internally or externally and onto surfaces such as brick, stone, wood, concrete and even corrugated industrial units. This means that you can put them where you know they are going to have the maximum effect.

An affordable investment

While 3D signs are not the cheapest available, modern design and manufacturing techniques mean they are far less expensive than most people think. The reason people think this, of course, is that they look very impressive and project an image of a successful company. Having such a powerful sign, therefore, can work out as a long-term investment in your organisation, something that will continue to attract customers for a long time to come.

Conclusion

3D lettering is a highly versatile form of signage that is used by organisations in a wide range of sectors. It offers a huge variety of innovative design options, enabling businesses of all kinds to create highly appealing signs that present their brand in the most effective way. With all these options and benefits, it’s no wonder they have become increasingly popular.

If you are looking for 3D built-up signage check out our Built-Up Letters page.

 

 

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Flat Cut Lettering – A Sign of the Times

If you’re looking for a sign that has a genuine impact and presents your business as contemporary and relevant, then flat cut lettering is certainly an option to be considered. Using a combination of modern materials, the latest design tools and state of the art manufacturing equipment, flat cut lettering can be created in almost any design. Here, we’ll take a close look at why they have become one of the most popular choices for businesses.

Spoiled for choice

Combining high-quality computer design with laser cutting technology means that you can have whatever choice you want when it comes to the design of your flat cut signage. Regardless of whether your chosen typeface is simple or complex, it can be created with precision in any size you require.

Indeed, your sign can contain much more than just lettering. You can add all kinds of embellishments from your corporate logo to various other cut-out shapes. You can have flat cut fish for fish and chip shops, flowers for florists and lamps for light shops.

Wide range of materials

Your choice of letters, shapes and logos can be manufactured using a wide range of quality materials. Acrylic is the most popular choice because it comes in many different colours. However, aluminium and aluminium composite are also much sought after because their wonderful mirrored or brushed finishes have such a visual impact. Acrylic signs can also have a number of finishing options, such as plain colour, matt and high gloss. When you consider all the possible font, colour, material and finish combinations, the possibilities of flat cut signage are almost endless.

Layer it up

Another design possibility with flat cut lettering is that you can apply a layer of vinyl on top of it. The benefit of this is that vinyl can be printed on. This means you can add high-quality detailing to your letters, including computer graphics and even photographic images. This can be used for clever designs that make your sign look like it has been cut out of a giant photograph. A cheese manufacturer, for example, could have lettering that looks like its actually made out of cheese while a travel agent can have letters using the image of a tropical beach.

Illumination

There are various ways to illuminate a sign made from flat cut letters and these can create various visual effects. Whatever your choice, the impact will be stunning. Even during daylight, illuminated signs have been shown to attract the human eye, however, at night, they can make your business stand out like a beacon. Although you might consider this is something only needed for businesses that open in the evening, like restaurants, it is actually beneficial for any kind of business. Even those that operate 9 to 5 will, during the winter months, find that it goes dark during opening hours. A lit sign also operates as an advertisement even when your business is closed, reminding those that pass by that you are there.

With modern LED lighting, you can choose from a wide selection of light colours for your sign and be confident that LED lights are inexpensive to run, easy to maintain and last for up to 50,000 hours – that’s 25 times more than an incandescent bulb.

The go-anywhere sign

One of the great things about flat cut signs is that you can put them anywhere. They can be installed onto all kinds of surfaces, including brickwork, stone, timber and the corrugated surfaces of modern industrial units. What’s more, they are ideal for both internal and external use.

And with there being no limit to the size in which they can be manufactured, you can make the most of your available wall space in order to have your desired impact.

An affordable option

Many would consider such intricately designed, quality finished signs to be expensive to purchase. While they certainly look like they cost a small fortune, they are, in fact, very affordable. The reason for this is that the technology involved in the design and manufacture of these signs has significantly brought down the cost of making them.

Versatile uses

This type of signage has proved useful for a wide range of applications. Its incredible versatility means it has been used by all kinds of businesses and for many different purposes. These include exhibitions, hotel signage, internal displays, monolith signs, reception signs, shop fronts and more.

Conclusion

The endless possibilities that cut out signs present, together with their easy installation and affordability, have made them one of the most popular choices for UK businesses. Whether used inside or out, they project real presence and have instant customer appeal.

If you are looking for cut our lettering or signage check out our Flat Cut Letters page.

 

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The Trawlerman - Illuminated Sign

5 Key Design Elements of Restaurant and Takeaway Signage

Getting the right design is essential when you are investing in restaurant signage or for your takeaway business.

With so much competition on the high street, you need more than a sign that simply stands out from the crowd, it will need to evoke the right feelings and send the right messages in order to attract customers to your door. With so many design options to choose from, it can be difficult to get it right. Here, we’ll look at the key design elements that restaurants and takeaways need to consider.

Essential illumination

Illuminated signs are a necessity for restaurants and takeaways simply because they do much of their business in the evenings when it is dark. An illuminated sign enables your premises to be seen from a distance both at night and in poor weather conditions, ensuring all that passing business knows where you are. A lit-up sign also acts as a beacon to hungry passers-by telling them that you are open for business

Designs that connect with your customers

As a restaurant or takeaway, you’ll go the extra mile to create the right setting for your customers. Restaurants, especially, will invest heavily in interior design to create the right ambience for customers to enjoy their food.

Creating a stylish interior may not have the desired effect if you have an exterior sign that frightens customers away rather than encouraging them to come in. You want a sign that matches your restaurant or takeaway and which connects with the customer on an emotional level. This could be something that communicates that you are a stylish, upmarket restaurant serving the finest cuisine, an intimate bistro perfect for romantic couples or a relaxed, informal ristorante that’s ideal for family and group outings.

Whatever audience you are aiming to market to, your sign needs to convey the message in a way they find attractive and which gives an indication of what is to come once they walk through the doors.

Communicate information clearly

The whole purpose of a sign is to inform customers about your restaurant or takeaway. While the aesthetics are there to create the right image, the information on the sign is just as vital from a functional point of view.

To get this right, you need to consider what information a customer would need to know to make your sign effective. Obviously, as you cannot put every key piece of information on a sign, you need to trim it down to the essentials – and these may be different depending on whether you are a restaurant, a takeaway or both. The essential requirement is the name of your business and often this is followed by the specific type of business you are: Thai restaurant, Chinese takeaway, fish and chip shop, burger bar, etc.

Takeaway signs tend to have more information than restaurants and can include details such as opening times and even list some of the foods available, especially if they sell a range of food styles.

Aside from the actual information presented, an important consideration is the legibility of the text. Text needs to be easy to read from a distance and this affects both your choice of font and the size of the actual lettering. Overly cursive, script-like fonts can be a challenge to read, as can opting for smaller fonts in an effort to cram in more information. If this prevents clear communication, the sign won’t work effectively.

Extend your brand’s reach

Your brand’s reputation is critical if you are a local restaurant or takeaway and incorporating your branding into your signage can be a very useful way to build brand awareness. There are various ways you can achieve this, such as including your logo, brand colours, strapline and typography in your signs. This can help create the uniformity, continuity and balance needed to establish and extend a brand’s reach, especially when it ties into the design of your interior, the signage you use on your vehicles and any branding used on other items, like staff uniforms, pizza boxes, carrier bags, etc.

With the modern materials and manufacturing techniques available today, there is a wide range of options when it comes to creating branded signs, from simple, multi-coloured acrylic signs to the grander architectural signs made from 3d metal lettering. Whatever image you are wishing to convey, there is a way to achieve it.

Conclusion

As a nation, we are eating out and ordering takeaways more than ever before. An effective sign can attract hungry eaters off the street or inspire them to book a table or order from you at a later time. Indeed, even when we order a takeaway from an online service like Just Eat or Deliveroo, it’s often because we’ve remembered seeing the sign when driving by and liked the look of your business.

If you are looking to create a successful sign for your restaurant or takeaway, take a look at our restaurant and hotel signs page.

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