Door Signs: Putting the Last Dead Space to Good Use

Companies are making increased use of every type of space to promote their business, with everything from vehicles to windows being seen as valuable advertising real estate. Doors, however, have tended to remain untouched – until now that is. Recently, there has been a huge increase in the numbers of companies wanting to put the last dead space to good use. Here, we’ll look at why doors are good places to put signs and how you can use door signs to your benefit.

You can’t miss door signs

One of the biggest advantages of door signs is that they are unmissable. We can walk past walls, windows and vehicle graphics without taking too much notice. A door, however, is something you have to go through, something you have to physically interact with to get to the other side. So, when that door has a sign on it, anyone walking through will see it as they approach – and this makes it have many practical uses.

The right sign for your type of door

There are a number of factors that will affect the type of signage best suited to your door. The first of these is the material that your door is made from. Opaque doors are usually made of wood or composite materials and these enable you to use signs that can be mounted onto the door surface, such as acrylic, Foamex or metal signs. Glass doors, on the other hand, require the use of adhesive graphics, which aside from being available in multiple colours and even as photographic images, can be semi-transparent and have decorative patterns.

The shape and size of your door will also affect your choice of sign. There are single doors and double doors, sliding and swing doors, automatic and manual doors and various other combinations, sizes and shapes – including glass fronted entrances where the door and surrounding glass wall are all part of a single, architectural feature. To create the most effective sign, it is best to design one which makes the most of the type of door you have. For example, a large graphic logo, split across two automatic glass doors, can look very impressive as it opens and closes.

How door signs can make an impact

The location of a door will affect the type of sign you may want to put on it. The signs used on external doors, for example, will have a different function to those on internal doors. Those used on main entrance doors are particularly important and may need an impactful design to promote brand identity, attract new customers and create a welcoming entrance. In addition, they may be used to display things like opening times or contact details.

Internal door signs may be better suited to displaying information about location, e.g., bar, gym, restaurant. In this way, they become an integral part of your wayfinding system. They may also be used to display important information, such as ‘members only’ or ‘children must be accompanied by an adult.’ Aside from the names of the room or important information, these signs can also be designed to incorporate your logo or corporate colours and, in doing so, extend your branding throughout the building.

In retail outlets, internal door signs make a great space for advertising products or promotions. Poster cases can be affixed to opaque doors to display temporary signs that promote short-term offers. On glass doors, it is possible to put up temporary adhesive graphics for the same purpose.

Doors also make ideal locations on which to put health and safety signs. Someone entering an area where hearing protection is required is unable to miss the warning if the sign is facing them at eye level as they enter. Similarly, the back of the door is the ideal place for putting emergency evacuation signs – something that has long been done in hotels. If someone is leaving in an emergency, the sign on the back of the door is there to remind them where the nearest emergency exit is located.

Cubicle doors in changing rooms have also been used to display signs. These can vary from helpful information, such as ‘Don’t forget to take all your belongings’ to advertisements. Health clubs and gyms, for example, could find these useful places to promote membership deals.

Summing up

When is a door not a door? When it’s a sign. The potential benefits of putting signs on doors have long been overlooked. The simple fact that people have to go through doors make them the ideal place to put signs; they cannot be missed. Hopefully, this post will have shown you the types of signs you can use on doors and the purposes for which you can use them.

For more information, visit our Door Signs page.

 

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6 Tips for Creating Effective Office Signs

Unlike shops and restaurants that have eye-catching glass frontages to attract customers, offices are often located in more pedestrian looking buildings. This makes it hard to catch the customer’s eye; especially if you are just one of several businesses sharing the space. So, how do you make an impact both externally and internally? The answer lies in having effective office signage and, in this post, we offer some useful tips on how to achieve this.

  1. Choose an optimum location

The money you spend on office signage should be seen as an investment. It’s there to promote your brand and bring new customers. To optimise its impact, you’ll need to think very carefully about where to place it. In the wrong location, it can be ineffective; in the right location it can seriously boost your trade.

Ideally, the sign needs to be where lots of people can see it. Internally, this could be in a reception area, a public foyer or on a busy corridor. Externally, you’ll need a sign by the building’s entrance; however, if this is somewhere quiet, you should consider additional signage on the busier side of the building or even a freestanding sign by the roadside.

An effective office sign should be clearly visible from a reasonable distance. To make sure this happens, don’t put it where it can get obscured by other things, like road signs, trees and street furniture.

Another important factor to consider is the height at which the office sign should be placed. Externally, the further away you want it to be seen, the higher it should be. Internally, signs often work better at eye level so that those walking past can easily spot it.

  1. Colour choice is crucial

Colours have both a practical and a psychological impact. Practically, the colours you choose can be the difference between the sign being highly visible or of it going unnoticed. Psychologically, people have an emotional response to colours; different combinations can make a sign attractive or repulsive.

The first factor you should consider is the colour of the background where the sign will be displayed. Put a red sign on a red wall and it will melt into the background. Put a red sign on a green wall and the colour combination will be difficult for people’s eyes to look at. What you need to find is a contrasting combination that makes your sign stand out but in a way that is appealing.

The next important decision is how to use the colours associated with your corporate identity. Putting these on your signage is very desirable and can be a way to extend the reach of your brand. If these colours clash with the wall on which the sign is put, an easy solution is to frame the sign with a plain colour. Alternatively, a good designer can come up with a range of designs that remove any colour clashes.

  1. Design for easy reading

An eye-catching sign is not just one which is instantly noticeable, it is also one with information which can be immediately understood. When people walk or drive down a street, they don’t purposely look out to read every sign they see and this means that those which lack the right design elements often go unnoticed.

For this reason, it is important to choose fonts, font sizes and letter spacing that make a sign easy to read for someone giving it a casual glance. Highly cursive fonts, while attractive, can be difficult to make out, especially at a distance. The less elaborate sans-serif typefaces, which look less handwritten, are more effective for visual communication. If your branding contains cursive fonts,   you can make it easier to read by making the text larger.

  1. Be bright at night

Why spend money on a sign that’s not visible at all times? If you want an effective external office sign, one way to give it much more impact is to have it illuminated. This can be done either by directing LED lights onto the sign or by incorporating them into the sign itself.

LEDs are cheap to run, long lasting and ensure your sign is seen 24 hours a day. This way, even when the office is closed, your brand is still being promoted to those passing by. There is a wide range of designs you can choose from, including individually illuminated letters.

  1. Always double check for accuracy

Most office signs don’t contain too much text; however, it is still vital that you thoroughly check for accuracy before having yours manufactured. The internet is full of photos of signage bloopers and while these may be humorous for observers, they can do damage to your business’ reputation. Misspelt words and apostrophe errors are the most common mistakes and make your business look unprofessional. Incorrect contact details, on the other hand, such as getting telephone numbers or email addresses wrong, can lose you customers.

  1. Get an expert to design your sign

There are a lot of considerations to be made when creating a sign and it can be difficult to combine all your requirements into a finished design. The simplest solution to creating an office sign that does everything it needs to is to work with a sign company that both designs and manufactures the finished product.

A designer will seek to understand what you want the sign to achieve before creating a bespoke design based on your requirements. They will ensure you get the best sign for your purposes and design it in a way that is most effective.

Conclusion

Office signage plays an important role in your business, helping customers find you and promoting your brand to a wider audience. Creating a sign that does both these jobs effectively requires you to consider many things, from where the sign is being placed to the colours, fonts and illumination needed to help it communicate your message clearly.

If you are looking for new office signage, whether it’s a simple sign or one with illuminated, 3D architectural lettering, check out our Office Signs page.

 

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